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Topic: E Commerce

E-Commerce SEM PPC Remarketing ecommerce Bing Shopping Bing Ads Microsoft Advertising

E-Commerce Game Changer: Remarketing Audiences for Bing Shopping Campaigns
By Tony Capetola on July 8, 2020

The coronavirus pandemic has accelerated the e-commerce industry several years into the future, and merchants must be thinking about how to do the same with their advertising.

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Google Shopping E-Commerce SEM PPC ecommerce Shopping Ads

Google Shopping: The Line Between Organic and Ads Becomes Less Blurry
By Tony Capetola on July 2, 2020

Initially the change began only for mobile device shoppers back in November 2019, but as of June 30th, Shopping Ads have received more prominent Ad labeling on the main search results...

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Google Shopping Google Merchant Center E-Commerce ecommerce Surfaces across Google

Google's Free Product Listings Are Coming to the Main Search Page
By Tony Capetola on June 30, 2020

Just announced yesterday by Google's President of Commerce, Bill Ready, those free product listings are now coming to the main Search Results page this summer in the US.

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E-Commerce Google Ads PageSpeed Technical SEO

How Website Load Speeds Impact eCommerce Traffic and Conversions
By Robert Rand on June 17, 2020

It should come as no surprise that, in the digital information age, attention spans are far more limited than ever before.

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E-Commerce Facebook Shops Instagram Shops

The New Facebook Shops: What You Need to Know
By Tony Capetola on May 20, 2020

With the coronavirus pandemic and spread of COVID-19 shifting the online retail landscape, Facebook has just released Facebook Shops to help brands connect with social shoppers.

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