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Topic: Digital Marketing

Google Shopping E-Commerce Selling Online Digital Marketing CRO

Google Shopping Cyber Monday Prep Part 1: Website Optimization
By Richard Aviles on October 12, 2017

In the world of e-commerce, there are a lot of moving parts. While it may be difficult to categorize which ones are more important than others, it’s critical to understand the importance...

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E-Commerce Selling Online Digital Marketing Digital Advertising

5 Ways Cognitive Biases Can Boost Your E-Commerce Conversions
By Melanie Grano on June 29, 2017

Some people are just plain irrational, aren’t they? But not you. Nope, you make completely logical decisions based on facts. Wrong. Unfortunately that’s your bias blind spot in action....

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AdWords Google Shopping E-Commerce SEM PPC Digital Marketing Online Marketing Digital Advertising Online Advertising

Why Your Digital Advertising Plan Needs to Include Google Shopping
By Melanie Grano on June 26, 2017

Digital advertising is crucial for almost every e-commerce store. Social media and SEO will only take you so far. And they take a long time to get you there in the first place. Online...

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Selling Online Digital Marketing Online Marketing Digital Advertising Online Advertising

How To Advertise Online And The Best Digital Platforms To Use
By Melanie Grano on June 21, 2017

No one likes wasting money on marketing and advertising. That’s why TV and print advertising are having such a tough time of it. Savvy entrepreneurs and marketing managers are finally...

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Google Shopping E-Commerce Product Data Selling Online How-To Digital Marketing

How to Write Product Descriptions That Convert and Increase Sales
By Melanie Grano on June 20, 2017

Do you ever find yourself getting deja vu when shopping online? If you’re looking for a particular product, it could, because you’re reading the same product description over and over...

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