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Topic: Digital Advertising

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The 2022 Beginners Guide to Microsoft Advertising (Formerly Bing Ads)
By Richard Aviles on January 7, 2022

In recent years, Microsoft has taken major strides in improving their ad interface and delivery system, making it more user friendly, responsive and above all else, fresh. That's why so...

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PPC Digital Advertising Taxes

Maryland Passed A Digital Advertising Tax, Here's What That Means For Ecommerce
By Tony Capetola on March 4, 2021

On February 12th, 2021, Maryland became the first US state to pass a broad stroke digital advertising tax aimed at attempting to balance the equation between big tech influence and...

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The Importance of Branding in E-Commerce
By Richard Aviles on January 23, 2018

When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components...

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E-Commerce Selling Online Digital Marketing Digital Advertising

5 Ways Cognitive Biases Can Boost Your E-Commerce Conversions
By Melanie Grano on June 29, 2017

Some people are just plain irrational, aren’t they? But not you. Nope, you make completely logical decisions based on facts. Wrong. Unfortunately that’s your bias blind spot in action....

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Why Your Digital Advertising Plan Needs to Include Google Shopping
By Melanie Grano on June 26, 2017

Digital advertising is crucial for almost every e-commerce store. Social media and SEO will only take you so far. And they take a long time to get you there in the first place. Online...

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