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Topic: Digital Advertising

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The Importance of Branding in E-Commerce
By Richard Aviles on January 23, 2018

When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components...

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E-Commerce Selling Online Digital Marketing Digital Advertising

5 Ways Cognitive Biases Can Boost Your E-Commerce Conversions
By Melanie Grano on June 29, 2017

Some people are just plain irrational, aren’t they? But not you. Nope, you make completely logical decisions based on facts. Wrong. Unfortunately that’s your bias blind spot in action....

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Why Your Digital Advertising Plan Needs to Include Google Shopping
By Melanie Grano on June 26, 2017

Digital advertising is crucial for almost every e-commerce store. Social media and SEO will only take you so far. And they take a long time to get you there in the first place. Online...

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How To Advertise Online And The Best Digital Platforms To Use
By Melanie Grano on June 21, 2017

No one likes wasting money on marketing and advertising. That’s why TV and print advertising are having such a tough time of it. Savvy entrepreneurs and marketing managers are finally...

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