5 Ways Cognitive Biases Can Boost Your E-Commerce Conversions

By Melanie Grano on Jun 29, 2017

Some people are just plain irrational, aren’t they?

But not you.

Nope, you make completely logical decisions based on facts.

Wrong.

Unfortunately that’s your bias blind spot in action. It makes you believe, incorrectly, that you are less vulnerable to biases than other people.

In fact all us humans are incredibly irrational creatures. We make hundreds of illogical decisions every day without even realizing it. Worst of all, we convince ourselves that these decisions were the correct ones to make.

Continue Reading

Why Your Digital Advertising Plan Needs to Include Google Shopping

By Melanie Grano on Jun 26, 2017

Digital advertising is crucial for almost every e-commerce store.

Social media and SEO will only take you so far. And they take a long time to get you there in the first place.

Online advertising, on the other hand, is cost-effective, and one of the fastest ways to start driving traffic and increasing conversions. It can open the doors of your online store to millions of new customers in minutes.

Continue Reading

How To Advertise Online And The Best Digital Platforms To Use

By Melanie Grano on Jun 21, 2017

No one likes wasting money on marketing and advertising. That’s why TV and print advertising are having such a tough time of it. Savvy entrepreneurs and marketing managers are finally waking up to the fact that obtaining a measurable ROI from these traditional media forms is tough, if not impossible.

Continue Reading