In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.
The dreaded cart abandonment curse. It's every e-commerce business owner's worst nightmare.
You've spent thousands of hours and dollars building a store you know people love, but as soon as they put products in their cart, they leave.
Sometimes never even coming back.
And it's driving you insane.
When shopping at a traditional brick-and-mortar store, consumers can easily view, pick up, and interact with pretty much any item that catches their interest.
Of course, doing so while shopping online is impossible.
For this reason, it’s up to you, the ecommerce store owner, to provide high-quality images of every product you offer. While you won’t be able to truly simulate the experience of physically browsing through items at a brick-and-mortar store, you can use product photography to immerse your customers in the virtual shopping experience in a way that simply can’t be done through product descriptions alone.
In this article, we’ll discuss everything that goes into creating high-quality product photographs that engage your customers and get them to convert.
In the world of e-commerce, there are a lot of moving parts.
While it may be difficult to categorize which ones are more important than others, it’s critical to understand the importance of your website and how it relates to consumer behavior.
Google recently made a change to how AdWords tracks website conversions. You may have seen the notice in your account.
If you brushed it off as “just another one of those changes” and cleared the notification, think again.
Our team believes this could have resulted a very strange phenomenon in both Google AdWords and Analytics causing conversions to literally disappear from AdWords.