Boost E-Commerce Conversions With These Product Photography Tips

By Matt Duczeminski on Oct 13, 2017

When shopping at a traditional brick-and-mortar store, consumers can easily view, pick up, and interact with pretty much any item that catches their interest.

Of course, doing so while shopping online is impossible.

For this reason, it’s up to you, the ecommerce store owner, to provide high-quality images of every product you offer. While you won’t be able to truly simulate the experience of physically browsing through items at a brick-and-mortar store, you can use product photography to immerse your customers in the virtual shopping experience in a way that simply can’t be done through product descriptions alone.

In this article, we’ll discuss everything that goes into creating high-quality product photographs that engage your customers and get them to convert. 

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Google Shopping Cyber Monday Prep Part 1: Website Optimization

By Richard Aviles on Oct 12, 2017

In the world of e-commerce, there are a lot of moving parts.

While it may be difficult to categorize which ones are more important than others, it’s critical to understand the importance of your website and how it relates to consumer behavior.

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URGENT: Conversions Are Disappearing in AdWords!

By Anthony Capetola on Sep 21, 2017

Google recently made a change to how AdWords tracks website conversions. You may have seen the notice in your account.

If you brushed it off as “just another one of those changes” and cleared the notification, think again.

Our team believes this could have resulted a very strange phenomenon in both Google AdWords and Analytics causing conversions to literally disappear from AdWords.

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