The Importance of Branding in E-Commerce

By Richard Aviles on Jan 23, 2018

When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components that make up a brand are far more than just visual elements.

In addition to the mental image your brand evokes in consumers, there also exists a group of ideas or associations consumers have regarding your company. And these ideas and associations can manifest both in a practical and psychological way.

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