[DOWNLOAD] The Definitive 2017 Google Shopping Holiday Optimization Checklist

By Anthony Capetola on Nov 07, 2017

With Black Friday and Cyber Monday just around the corner, its never too late to get in some preparations for what could be your busiest time of year yet.

We've been slowly leading up to it with our series of Google Shopping Cyber Monday optimization posts.

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New Sales & Orders Features: Just in Time for the Holidays

By Richard Aviles on Nov 01, 2017

Today, we are proud to announce the official release of 3 major platform updates for Sales & Orders Management Software for Google Shopping.

Over the course of 2017 our engineers have been hard at work adding even more scalability for retailers of all sizes looking to make the most out of Google Shopping as part of their omnichannel marketing endeavors.

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Google Shopping Cyber Monday Prep Part 2: Building Brand-Based Campaigns

By Richard Aviles on Oct 20, 2017

With the busy holiday season right around the corner, it’s important to take steps to not only make sure your e-commerce store is looking its absolute best, but to also focus on how you’re advertising your product catalog.

An effective strategy to consider here would be to break out your top performing brands into their own Google Shopping campaign.

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Target & Bid VS. Bid Only: How Each Affects Your Google Shopping Campaign

By Richard Aviles on Oct 02, 2017

When it comes to adding remarketing audiences to your Google Shopping campaign, there are 2 main methods of targeting you can utilize:

  1. Target and Bid (Targeting in the new AdWords Interface)
  2. Bid Only (Observation in the new AdWords Interface)

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