How to Build Top Performers Google Shopping Campaigns in AdWords

By Anthony Capetola on Sep 18, 2017

Once again, we are approaching Q4 and most retailers have (or should have) implemented some type of optimization for their Google Shopping campaigns.

This could have been something as simple as cleaning up their wasted ad spend with some well-applied filters.

Other retailers may have gone in a more complex direction, solving for very specific negative keyword implementations.

Bottom line? If you haven’t done anything yet then now is the time to do it!

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How To Get Visibility For Zero Impression Products In Google Shopping Campaigns

By John Sciacchitano on Jul 03, 2017

When you run a Google Shopping campaign with a large inventory of products on the ID level, it is standard that a sizable percentage of your products will not get impressions. There are a few reasons that this could happen:

  1. Your product titles are terrible and not searchable.
  2. Your bid is too low.
  3. Your product is disapproved in Merchant Center.
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