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AdWords Google Shopping E-Commerce SEM PPC Digital Marketing Online Marketing Digital Advertising Online Advertising

Why Your Digital Advertising Plan Needs to Include Google Shopping
By Melanie Grano on June 26, 2017

Digital advertising is crucial for almost every e-commerce store. Social media and SEO will only take you so far. And they take a long time to get you there in the first place. Online...

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AdWords Google Shopping E-Commerce PPC

The Forgotten Metric: Connecting Your E-Commerce Customer Lifetime Value with Google Shopping
By Anthony Capetola on June 15, 2017

It’s noisy out there in search engine marketing. So much so that retailers today are getting lost in big words like “semantic,” “programmatic,” and “machine-learning.” Then there are the...

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AdWords Google Shopping E-Commerce SEM PPC

2 AdWords Segmentation Tactics Every Retailer Needs to Know For Google Shopping
By Anthony Capetola on June 13, 2017

Retailers and marketers to take full advantage of segmentation and, over the years, we have seen the monumental impact that proper segmentation can have on Google Shopping performance...

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AdWords Google Shopping Google Merchant Center Google Analytics E-Commerce PPC Feed Optimization How-To

9 Key Ways to Optimize Your Google Shopping Campaigns
By Anthony Capetola on June 12, 2017

You’re not going to get away with the “set it and forget it” mentality when it comes to optimizing your Google Shopping campaigns. As one of the most intricate campaign types to manage...

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AdWords Google Shopping Google Merchant Center E-Commerce Google Customer Reviews

Collecting Feedback: Using Google Customer Reviews
By Anthony Capetola on June 2, 2017

The web hasn’t just given us the opportunity to buy products from anywhere in the world; it has also given us the opportunity to read feedback from previous purchasers instantly. How...

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