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AdWords Google Shopping E-Commerce SEM PPC Selling Online Google

Google Shopping Cyber Monday Prep Part 3: Opportunities
By Richard Aviles on October 26, 2017

When it comes to preparing for the busy holiday season, specifically Cyber Monday, optimizing your AdWords campaigns for success can be a very cumbersome task. And while you’ll need to...

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AdWords Google Shopping E-Commerce SEM PPC How-To Google Analytics

Google Shopping Cyber Monday Prep Part 2: Building Brand-Based Campaigns
By Richard Aviles on October 20, 2017

With the busy holiday season right around the corner, it’s important to take steps to not only make sure your e-commerce store is looking its absolute best, but to also focus on how...

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AdWords PPC

Google AdWords Changed How Daily Budget Works
By Anthony Capetola on October 6, 2017

As of Wednesday October 4th, 2017, your campaigns in AdWords can spend up to twice the average daily budget that you have allotted. The announcement was first spotted right in the...

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AdWords Google Shopping E-Commerce SEM PPC

6 Ways to Cut Wasted Ad Spend in Google Shopping
By Richard Aviles on October 5, 2017

There are few things more frustrating than preventable waste, especially when it comes to advertising budgets. This notion rings especially true in the realm of Google Shopping. It’s...

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AdWords Google Shopping E-Commerce PPC Analytics

Target & Bid VS. Bid Only: How Each Affects Your Google Shopping Campaign
By Richard Aviles on October 2, 2017

When it comes to adding remarketing audiences to your Google Shopping campaign, there are 2 main methods of targeting you can utilize: Target and Bid (Targeting in the new AdWords...

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