Retailers are constantly looking for a leg up when it comes to improving their positioning and overall success in Google Shopping.
For many, this arena is a bit of an enigma considering we can’t target specific keywords or demographics/interests like we can in the Search and Display networks.
So how do e-commerce stores crack the code, and improve their results in Google Shopping?
Yesterday, Inside AdWords published a lovely reminder about some of the new innovations from Merchant Center and AdWords.
My reaction went something like this:
“New stuff? No ☹.”
“Wait!!!!” New stuff? YES!!!! 😊”
With Black Friday and Cyber Monday just around the corner, its never too late to get in some preparations for what could be your busiest time of year yet.
We've been slowly leading up to it with our series of Google Shopping Cyber Monday optimization posts.
November is officially here, which means the holiday commercials have already begun, and Cyber Monday is only a few weeks away.
As we continue to march on towards the busiest day of the e-commerce year, it’s vital that your Google Shopping campaigns are optimized and ready to shine.
Today, we are proud to announce the official release of 3 major platform updates for Sales & Orders Management Software for Google Shopping.
Over the course of 2017 our engineers have been hard at work adding even more scalability for retailers of all sizes looking to make the most out of Google Shopping as part of their omnichannel marketing endeavors.
