Google Shopping in the EU: What You Need to Know

By Anthony Capetola on Jul 23, 2018

It was the major talk of the town for a few months this year: The EU’s incredible anti-trust case against Google, but more specifically how Google had to alter Google Shopping in the European market altogether.

(You can read the exact details outlined in a memo released by the European Commission here.)

The bare bones of it all essentially boiled down to the belief that Google was allegedly abusing its market hold over comparison shopping in the EU. The European Commission alleged that Google was “favoring its own content and thus muscling out” its competitors in the various CSEs or Comparison Shopping Engines out there.

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Google Customer Match Audiences Can Now Target by Home Address and Phone Number

By Richard Aviles on Dec 18, 2017

Google’s Customer Match audience targeting just got even more comprehensive. Now, advertisers can remarket to known customers by phone number and mailing address in addition to the already existing targeting by e-mail address.

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Google Shopping Ads Testing New, Expandable, Full-Width Carousel?

By Anthony Capetola on Dec 08, 2017

We’ve seen quite a few rollouts by Google for Shopping this year. Some were big, such as an entirely new, and still-evolving Merchant Center, and others relatively small in the grand scheme of it.

As far as the display of Shopping ads themselves goes we’ve encountered Showcase formats and enhanced mobile-only styles.

Today, our team discovered yet another, and what we believe has not been seen just yet. We were only able to recreate the experience on a select few computers.

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The 2017 US Cyber Monday Google Shopping Analysis Snapshot

By Richard Aviles on Nov 29, 2017

Bethpage, NY - Sales & Orders has released its Cyber Monday 2017 US Google Shopping Analysis Snapshot, detailing a strong showing following what was a huge Black Friday.

E-commerce retailers experienced noteworthy growth this Cyber Monday compared to last, and much of the success can be credited to a willingness to spend more aggressively on Google Shopping.

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The 2017 US Black Friday Google Shopping Analysis Snapshot

By Richard Aviles on Nov 28, 2017

Bethpage, NY - Sales & Orders has released its official analysis of Black Friday 2017, revealing some interesting trends across Google Shopping that have continued to develop over the course of the year. 

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