Google’s Customer Match audience targeting just got even more comprehensive. Now, advertisers can remarket to known customers by phone number and mailing address in addition to the already existing targeting by e-mail address.
We’ve seen quite a few rollouts by Google for Shopping this year. Some were big, such as an entirely new, and still-evolving Merchant Center, and others relatively small in the grand scheme of it.
As far as the display of Shopping ads themselves goes we’ve encountered Showcase formats and enhanced mobile-only styles.
Today, our team discovered yet another, and what we believe has not been seen just yet. We were only able to recreate the experience on a select few computers.
Bethpage, NY - Sales & Orders has released its Cyber Monday 2017 US Google Shopping Analysis Snapshot, detailing a strong showing following what was a huge Black Friday.
E-commerce retailers experienced noteworthy growth this Cyber Monday compared to last, and much of the success can be credited to a willingness to spend more aggressively on Google Shopping.
Bethpage, NY - Sales & Orders has released its official analysis of Black Friday 2017, revealing some interesting trends across Google Shopping that have continued to develop over the course of the year.
Retailers are constantly looking for a leg up when it comes to improving their positioning and overall success in Google Shopping.
For many, this arena is a bit of an enigma considering we can’t target specific keywords or demographics/interests like we can in the Search and Display networks.
So how do e-commerce stores crack the code, and improve their results in Google Shopping?