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The Great Divide: Google Shopping Versus Text Ads

By Tony Capetola on April, 27 2017

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Tony Capetola

Tony is the VP of Marketing here at Sales & Orders, along with heading up the inbound and customer marketing teams, Tony also oversees partnerships and branding for our award-winning company and platform.

With every year that passes, Google Shopping becomes more and more crucial to the success of E-Commerce marketing and advertising.

We took a look back at how, from 2015 to 2016, Google Shopping campaigns became the #1 driving force behind online retailers' AdWords performances. After analyzing thousands of retailer campaigns, we discovered the tremendous shift in the use and growth of Google Shopping versus traditional Text and now Expanded Text Ads.

Many of the key takeaways discovered are revealed in our latest infographic: The Great Divide: Google Shopping VS Text Ads


Source: Data analysis represents a year over year comparative analysis of over 300 retailers and over 1000 active Text Ad and Google Shopping campaigns utilizing Management Software for Google Shopping. © Sales & Orders Inc. 2013-2017. 


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