Inbound Marketing Specialist at Sales & Orders. All I need in life is my girlfriend, my dogs, my camera and a campfire. Water's cool too, I guess.
Bethpage, NY - Sales & Orders has released its Cyber Monday 2017 US Google Shopping Analysis Snapshot, detailing a strong showing following what was a huge Black Friday.
E-commerce retailers experienced noteworthy growth this Cyber Monday compared to last, and much of the success can be credited to a willingness to spend more aggressively on Google Shopping.Traffic to e-commerce stores has been steadily rising across all major device platforms, and this Cyber Monday was no exception.
Clicks from mobile devices and tablets rose by 64% and 44% respectively, and retailers utilized that traffic to convert more visitors than last year.
One of the most noteworthy accomplishments is the fact that even with higher ad spend and more traffic, e-commerce stores managed to increase their return on ad spend and conversion rates on Google Shopping.
It also helped that average order values increased slightly from 2016 too. All of these contributing factors led to what was a very successful Cyber Monday, and should serve as a launching point to one of the most successful e-commerce holiday seasons yet.