E-Commerce Feed Optimization Feeds Product Data Feeds ecommerce Google Express Shopping Actions

We Now Manage Feeds for Shopping Actions

By Tony Capetola on October, 19 2018

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Tony Capetola

SVP, Partnerships + GTM - One of the original founding members of the S&O team, Tony oversees strategic partner development and go-to-market planning for our Channel, Technology, and Agency partnerships.

Our team is excited to announce support for Shopping Actions, not only via our apps for BigCommerce and Shopping and our Multi-Platform Feed Tool, but we can now provide Feed Management specifically for Shopping Actions!

Shopping Actions, officially announced in March of 2018, has essentially taken the place of the now retired Purchases on Google program. For consumers, Shopping Actions seeks to create a far more seamless purchase journey between Google Search (Shopping too!), and even through Google Assistant such as on Google Home devices. Essentially, shoppers can levy the various Google products and platforms to make online purchasing quicker and easier.


For retailers, Shopping Actions presents an opportunity for increased product exposure and the potential for increased sales. This is because, for retailers, Shopping Actions is directly linked to Google Express.

What is Google Express?

In a nutshell, Express is Google’s online marketplace. Some have likened it to an online shopping “mall.”  Think Amazon, but not, because its Google. Express features retailers including big brands such as Walmart, Target, Lowes, and even major forces in the grocery space such as Stop & Shop. 


Shoppers can peruse wares, create shopping lists, and purchase all in one place. It’s also connected to one’s Google account and stores helpful settings such as payment methods and previous order history.

How We Help

Due to the overwhelming amount of positive feedback we have received regarding our platform, services, and especially our Feed Tool – combined with more retailers wanting to sell on Shopping Actions as well – we are now offering Product Feed Management specifically for this program.

We have added this to our regular Feed plans as flat additional fee based on SKU Tier:


Looking to get started today?


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