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Sales & Orders Named Breakout Star of the Year During the 2019 Bing Channel Partner Awards

By Anthony Capetola on May, 21 2019

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Anthony Capetola

Tony is the Marketing Manager at Sales & Orders heading up our inbound marketing and advertising team. His latest adventure, though? Being a dad!

We are beyond excited and proud to announce that we here at Sales & Orders were honored with the distinction of being the 2019 Breakout Start of the Year for the Bing Channel Partner Awards

As the recipient of the Breakout Star Award, Sales & Orders was recognized for our commitment to improving the onboarding experience for retailers seeking to tap into Bing and Microsoft Advertising through the launch of Shopping campaigns.

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Our team designed a far more seamless experience for retailers to connect their product feeds to what is now Microsoft Merchant Center, and our app also allowed for users to quickly set up ideally-structured Shopping campaigns.

“Since welcoming Sales & Orders to the Bing Partner Program, they’ve been incredible to partner with. They’re forward looking in how to get the most out of the Bing APIs, technology and our partnership for their clients. They are innovative with an extremely agile engineering team and are effective communicators,” says Jody Doran, Director of Partner Development at Microsoft Search Advertising.


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In less than a six-month span, over 600 merchants from around the globe were able to upload product feeds and begin advertising products on the Microsoft search network using our pioneered approach to Shopping campaigns through product-level structure, optimization, and integrated profit and loss reporting.

The Breakout Star Award uniquely defines us as a leader in the Bing Channel Partner community, honoring our ability to help retailers from around the world grow their businesses online using Microsoft Advertising products coupled with our innovative technology stack.

As the only Bing Select Partner for Shopping, Sales & Orders is the go-to solution and team for today’s merchants looking to leverage Bing, Yahoo, and AOL as part of their retail digital marketing strategy.

From all of us here, we thank the Microsoft Advertising and Bing Channel Partner programs for this distinction and we look forward to advancing our tech and our capabilities to continue to better serve the retailers we support.

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