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RLSA: The Power Of Audience-Based Remarketing for Google Shopping

By Tony Capetola on May, 15 2017

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Tony Capetola

SVP, Partnerships + GTM - One of the original founding members of the S&O team, Tony oversees strategic partner development and go-to-market planning for our Channel, Technology, and Agency partnerships.

When RLSA (Remarketing Lists for Search Ads) was released for Google Shopping, many retailers immediately jumped on the bandwagon. The audience-based remarketing tactic became a key marketing initiative especially for those already utilizing Google Shopping.

Unlike Dynamic Remarketing which only pushes ads via the Google Display Network, RLSA remarketing allows for the targeted delivery of Shopping ads to previous visitors back on Google search results.

We analyzed tens of thousands of individual RLSA audience segments for Google Shopping and discovered some phenomenal results. Our recent infographic highlights some of our major findings.



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