NEWS
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2021’s Top Web Design/UX Trends For E-Commerce
As e-commerce continues to evolve, many of its principles do as well. A couple, however, have remained consistently atop the list for success year after year: eye-catching site design and simple yet memorable UX.
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What Are Microsoft Audience Ads & How Can Retailers Utilize Them?
Microsoft continues to innovate their ads experience for both advertisers and users in ways that benefit both. Audience Ads are a perfect example of this.
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Google Performance Max Campaigns Enter Beta Testing
Google’s latest automated campaign type has been officially cleared for beta launch after successfully yielding positive results in early-phase close testing.
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How To Get The Most Out Of Google Smart Shopping
Smart Shopping has made it easier than ever for retailers to effectively advertise their products on Google and achieve their sales goals.
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The Top 6 Metrics Every E-Commerce Store Should Monitor
Successful e-commerce stores not only understand the importance of reading the metrics, but how to properly use the data to drive more sales.
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Google Shopping Cracking Down On Enhanced Free Listings Eligibility
Ecommerce merchants may start to see notices coming in that their products are no longer eligible for enhanced listings on the Google Shopping tab.
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Sales & Orders Now An Elite Microsoft Advertising Partner
As we have just closed out the first quarter of 2021, our entire team here at S&O is immensely proud and excited to have been elevated to Elite Partner status with Microsoft Advertising.
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Ecommerce, Facebook, & The iOS 14 Update
With the iOS 14 update expected to land sometime in Spring 2021, ecommerce businesses need to prepare for changes that will likely have a lasting impact on their Facebook advertising efforts.
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How To Fix Google Merchant Center Account Suspensions
Google Merchant Center suspensions have been on a steady rise since COVID hit, and while some suspensions are seemingly “unavoidable,” there are some key steps you can take to not only prevent the majority of them, but of course also fix them as well.
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Maryland Passed A Digital Advertising Tax, Here’s What That Means For Ecommerce
On February 12th, 2021, Maryland became the first US state to pass a broad stroke digital advertising tax aimed at attempting to balance the equation between big tech influence and school funding.
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