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Bing Ads Has Now Become Microsoft Advertising
By Anthony Capetola on April 29, 2019

Just earlier today, Microsoft announced that it has rebranded Bing Ads to Microsoft Advertising and with it is seeking to usher in a new era for its suite of ad products such as the...

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E-Commerce ecommerce E-Commerce Marketing Bing Shopping Bing Ads AOL Yahoo

Bing Now Serving Shopping Ads on Yahoo and AOL
By Anthony Capetola on April 23, 2019

Back in January, Bing Ads announced a strengthened partnership with Verizon Media in an effort to help improve how consumers find products and services across multiple platforms. Now,...

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What is Merchandising? Creating a Great Experience In-Store & Online
By Matt Duczeminski on April 2, 2019

There’s no doubt about it: Getting your target audience to step foot in your retail store, or to click over to your ecommerce website, isn’t exactly easy. And, of course, there’s...

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Google Shopping Product Data Feed Optimization Product Data Feeds

Google Product Category Now Only Optional in Google Shopping
By Anthony Capetola on March 27, 2019

The first of 2019's Google Product Feed Specifications updates is now official! Emails have just been received - Google Product Category has now been made optional for ALL PRODUCT...

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Google Shopping E-Commerce PPC ecommerce E-Commerce Marketing

Google Images Now Part of Search Network for Shopping Ads by Default
By Anthony Capetola on March 8, 2019

Emails have gone out as of today with Google announcing that image search will now be part of the Search Network by default for Shopping Ads. Previously, the images section of Google was...

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