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Google Shopping ecommerce E-Commerce Marketing Bing Shopping

Boost Your Shopping Campaign Click Through Rate with this 2-Prong Approach
By Anthony Capetola on February 7, 2019

Click Through Rate is a mighty metric in Shopping campaigns. It defines how often people click on your ads after they’ve seen them. It is a very telling metric as well – a lower than...

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Google Shopping ecommerce E-Commerce Marketing Bing Shopping Bing Ads Google Ads

3 Ways to Cost-Effectively Drive Up Impressions in Shopping Campaigns
By Anthony Capetola on February 4, 2019

Shopping campaigns in either Google or Bing (or both) are now a staple for any ecommerce business’s digital marketing strategy. Shopping ads themselves can be a consistently reliable...

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The Ultimate Guide to Working with Instagram Influencers in 2019
By Elise Dopson on January 16, 2019

 One of the biggest marketing challenges for an eCommerce store is establishing and capitalizing upon social proof. Enter: Influencer marketing, new marketing technique that gets people...

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Beginner's Guide to Snapchat Advertising
By Matt Duczeminski on January 7, 2019

A few months ago we talked about the many ways Snapchat can be used to market your brand. While the focus of that article was more on how to organically grow a following on Snapchat, it...

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15 of the Best WooCommerce Plugins to Drive More Sales
By Elise Dopson on December 13, 2018

When you’re starting an online business, you’ll take all the help you can get. Aside from advice from mentors and successful people in the industry, there are various tools, software and...

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