Reporting is essential in eCommerce--not only to track whether you’re doing well and meeting your goals, but to also double-check your gut feeling of success is reflected in overall...Continue Reading
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It truly is becoming a mobile-first world, especially in the realm of ecommerce. According to Statista, nearly 40% of all ecommerce sales in 2018 and in the US alone were attributed to ...Continue Reading
A notice has gone out to all Merchant Center account owners regarding Google expanding the GTIN enforcement criteria when sending a product feed. Specifically, this notice is in regards...Continue Reading
ROAS or Return on Ad Spend is the “buzz metric” of Shopping campaign optimization. Naturally, and as we’ve seen it time and time again, retailers always ask the same question: “How do I...Continue Reading
So, you’ve been managing and optimizing your Shopping campaigns for quite some time now. You’ve done everything you can think of from custom ad schedules to advanced location targeting....Continue Reading