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Behavioral Targeting Tactics to Improve Ecommerce Engagement and Sales
By Matt Duczeminski on March 20, 2020

When setting out to create a new marketing campaign, the most important question should always be: Who are you targeting?

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Ecommerce SEO Strategies: Keyword Research & Optimizing Product Pages
By Tony Capetola on March 19, 2020

Competition is hot in the ecommerce world. There seems to be a new store opening its virtual doors every single day and there has never been more choice for consumers.  So how do you...

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US Business Resources in the Time of Coronavirus
By Tony Capetola on March 19, 2020

Everyone is feeling it, I certainly can attest to that myself and can speak on behalf of all of us here at Sales & Orders as we are living in an entirely new world here in the states. We...

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Coronavirus + Ecommerce: What to Know
By Tony Capetola on March 17, 2020

Plenty of uncertainty exists within the digital marketing community on how the Coronavirus outbreak will impact e-commerce now and for the near future. It is, overall, still a very...

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New in Google Shopping: Gmail Ads and Price Competitiveness
By Tony Capetola on February 6, 2020

Two new changes for Shopping ads - one already available and another on the way - just recently came to light. On one hand, a more public announcement today released by Google will be...

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