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Ecommerce, Facebook, & The iOS 14 Update
By Tony Capetola on March 23, 2021

With the iOS 14 update expected to land sometime in Spring 2021, ecommerce businesses need to prepare for changes that will likely have a lasting impact on their Facebook advertising...

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How To Fix Google Merchant Center Account Suspensions
By Tony Capetola on March 17, 2021

Google Merchant Center suspensions have been on a steady rise since COVID hit, and while some suspensions are seemingly "unavoidable," there are some key steps you can take to not only...

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PPC Digital Advertising Taxes

Maryland Passed A Digital Advertising Tax, Here's What That Means For Ecommerce
By Tony Capetola on March 4, 2021

On February 12th, 2021, Maryland became the first US state to pass a broad stroke digital advertising tax aimed at attempting to balance the equation between big tech influence and...

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Google Will Stop Selling Ads Based On Browsing History
By Tony Capetola on March 4, 2021

In a move that has been long in the making, Google has officially announced that it will stop selling ads (via Google Ads) based on one's browsing history from website to website.

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Google Ads GDPR

Google To Suspend Non-GDPR Compliant Ads Accounts
By Tony Capetola on March 3, 2021

A new notice going out to Google Ads account owners is a crucial reminder that GDPR compliance is vital to maintaining one's presence through various Google advertising types.

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