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Google Shopping PPC ecommerce Shopping Ads Smart Shopping

How To Get The Most Out Of Google Smart Shopping
By Richard Aviles on May 27, 2021

Smart Shopping has made it easier than ever for retailers to effectively advertise their products on Google and achieve their sales goals.

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The Top 6 Metrics Every E-Commerce Store Should Monitor
By Richard Aviles on May 19, 2021

Successful e-commerce stores not only understand the importance of reading the metrics, but how to properly use the data to drive more sales.

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Google Shopping E-Commerce ecommerce Product Feeds

Google Shopping Cracking Down On Enhanced Free Listings Eligibility
By Tony Capetola on May 14, 2021

Ecommerce merchants may start to see notices coming in that their products are no longer eligible for enhanced listings on the Google Shopping tab.

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E-Commerce ecommerce Microsoft Advertising

Sales & Orders Now An Elite Microsoft Advertising Partner
By Tony Capetola on April 26, 2021

As we have just closed out the first quarter of 2021, our entire team here at S&O is immensely proud and excited to have been elevated to Elite Partner status with Microsoft Advertising.

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Google Google Ads

Google's FLoC Is Finally Here...Well...Almost
By Tony Capetola on April 6, 2021

The first test run of Google's answer to third-party cookies has begun. With FLoC (Federated Learning of Cohorts) Google aims to establish a new standard in the privacy-first web for its...

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