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Google Shopping Product Data Feed Optimization Product Data Feeds

Google Product Category Now Only Optional in Google Shopping
By Anthony Capetola on March 27, 2019

The first of 2019's Google Product Feed Specifications updates is now official! Emails have just been received - Google Product Category has now been made optional for ALL PRODUCT...

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Google Shopping E-Commerce PPC ecommerce E-Commerce Marketing

Google Images Now Part of Search Network for Shopping Ads by Default
By Anthony Capetola on March 8, 2019

Emails have gone out as of today with Google announcing that image search will now be part of the Search Network by default for Shopping Ads. Previously, the images section of Google was...

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Remarketing Guide: Turn Online Leads into Conversions
By Matt Duczeminski on February 26, 2019

Think back to the last time you bought something from a brand you’d never heard of before. Chances are, you didn’t buy it right away. No matter how inexpensive the item was, you most...

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Google Merchant Center E-Commerce Product Data Feeds ecommerce

Google Adds Organic Listings for Merchant Center Feeds
By Anthony Capetola on February 23, 2019

Yesterday, Google officially announced three major "upgrades" to three of its core products: Merchant Center, Search Console, and Manufacturer Center. The add-ons to Merchant Center and...

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping Google Ads

3 Tips for Effectively Managing Brands in your Shopping Campaigns
By Anthony Capetola on February 21, 2019

One of the most common approaches to setting up Shopping campaigns is to segment everything by brand. By doing it this way, retailers can improve their control over ad spend while also...

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