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New Google Merchant Center Shipping Requirements for Select Countries
By Anthony Capetola on May 1, 2019

As of July 31st, 2019, retailers with country of sale set to Austria, Belgium, Canada, Ireland, or Poland will be required to submit accurate shipping rates for their product feeds in...

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Using Comparison Shopping Engines to Spur Conversions—and How to Do It
By Matt Duczeminski on April 29, 2019

Quick question: As a consumer, what’s one of the first things you do upon realizing you have a problem that will require you to make a purchase? If you said something along the lines of...

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Bing Ads Has Now Become Microsoft Advertising
By Anthony Capetola on April 29, 2019

Just earlier today, Microsoft announced that it has rebranded Bing Ads to Microsoft Advertising and with it is seeking to usher in a new era for its suite of ad products such as the...

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Bing Now Serving Shopping Ads on Yahoo and AOL
By Anthony Capetola on April 23, 2019

Back in January, Bing Ads announced a strengthened partnership with Verizon Media in an effort to help improve how consumers find products and services across multiple platforms. Now,...

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What is Merchandising? Creating a Great Experience In-Store & Online
By Matt Duczeminski on April 2, 2019

There’s no doubt about it: Getting your target audience to step foot in your retail store, or to click over to your ecommerce website, isn’t exactly easy. And, of course, there’s...

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