How to Maximize Sales and Minimize Waste with a Dedicated Mobile Shopping Campaign

By Anthony Capetola on Feb 18, 2019

It truly is becoming a mobile-first world, especially in the realm of ecommerce.

According to Statista, nearly 40% of all ecommerce sales in 2018 and in the US alone were attributed to shoppers using mobile devices to purchase goods online.

That figure is estimated to near 45% as of 2019, and by 2021 over half of all ecommerce sales in the US are expected to stem from mobile shopping.

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Google Expands GTIN Enforcement Criteria in Merchant Center

By Anthony Capetola on Feb 15, 2019

A notice has gone out to all Merchant Center account owners regarding Google expanding the GTIN enforcement criteria when sending a product feed.

Specifically, this notice is in regards to a Merchant Center warning for products labeled ‘GTIN not related to brand’.

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Our Top 4 Optimizations for Boosting your Shopping Campaign ROAS

By Anthony Capetola on Feb 14, 2019

ROAS or Return on Ad Spend is the “buzz metric” of Shopping campaign optimization. Naturally, and as we’ve seen it time and time again, retailers always ask the same question:

“How do I maximize my return?”

With just about every ecommerce retailer we have helped succeed on channels like Google and Bing Shopping, we’ve found that there are 4 key most common denominators that (when working in concert) contribute to substantial ROAS gains over time.

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3 Things You Can do When Your Shopping Campaigns Hit a Plateau

By Anthony Capetola on Feb 11, 2019

So, you’ve been managing and optimizing your Shopping campaigns for quite some time now. You’ve done everything you can think of from custom ad schedules to advanced location targeting. Yet, after all of that, you’ve started to notice that performance has pretty much hit its peak.

Sound familiar? Well, you’re not alone. This is an all-too-common occurrence when working with Shopping campaigns over time. Performance plateaus in Shopping campaigns, whether it be in Google or Bing, are simply inevitable.

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Boost Your Shopping Campaign Click Through Rate with this 2-Prong Approach

By Anthony Capetola on Feb 07, 2019

Click Through Rate is a mighty metric in Shopping campaigns. It defines how often people click on your ads after they’ve seen them.

It is a very telling metric as well – a lower than average (below 2%) or even a bottomed-out CTR indicates that your ad is not as compelling to the shopper than what your next competitor has.

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