6 Ways to Cut Wasted Ad Spend in Google Shopping

By Richard Aviles on Oct 05, 2017

There are few things more frustrating than preventable waste, especially when it comes to advertising budgets.

This notion rings especially true in the realm of Google Shopping. It’s easy to lose track of a campaign and have things spiral out, but it’s just as easy to make these quick adjustments that will help you prevent wasted ad spend.

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Target & Bid VS. Bid Only: How Each Affects Your Google Shopping Campaign

By Richard Aviles on Oct 02, 2017

When it comes to adding remarketing audiences to your Google Shopping campaign, there are 2 main methods of targeting you can utilize:

  1. Target and Bid (Targeting in the new AdWords Interface)
  2. Bid Only (Observation in the new AdWords Interface)

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5 Ways to Fix Bad Conversion Tracking in Google Shopping

By Richard Aviles on Sep 26, 2017

Picture this: you’ve worked on setting up your new e-commerce store for hours and hours on end, making sure every aspect of it is perfect.

You’ve built out and optimized your Google Shopping campaigns that are picking up steam and driving lots of quality traffic to your site, but something just doesn’t add up.

Your click through rate is over 2%, you’ve got a steady stream of conversions coming in, but the conversion value reads “0.”

This is an extremely frustrating, and an all-too-common problem that many e-commerce store owners face.

Chances are, there is something wrong with your Conversion Tracking. How do you fix it? We’ll show you a few ways.

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URGENT: Conversions Are Disappearing in AdWords!

By Anthony Capetola on Sep 21, 2017

Google recently made a change to how AdWords tracks website conversions. You may have seen the notice in your account.

If you brushed it off as “just another one of those changes” and cleared the notification, think again.

Our team believes this could have resulted a very strange phenomenon in both Google AdWords and Analytics causing conversions to literally disappear from AdWords.

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More Updates For Google Merchant Center 2017

By Anthony Capetola on Sep 20, 2017

Nope! You aren’t seeing doubles. Well, sort of, at least. About a month ago we reported on the new feeds experience in Google Merchant Center.

Yesterday, Inside AdWords revealed what we didn’t get to mention last time.

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