How to Advertise on Google Strategically to Grow Your Business

By Matt Duczeminski on Aug 27, 2018

You’ve heard of Google, right?

I thought so.


After all, it’s by far the most popular and most-used search engine site in existence, accounting for
about 75% of all web searches the world over.

As the owner or manager of an ecommerce company, if you’re not leveraging Google as a means for advertising your brand...well...you’re missing out.
Continue Reading

Cross Border Ecommerce: 5 Strategies for Going International

By Elise Dopson on Aug 14, 2018

 

Long gone are the days of selling products online to people who are within close proximity to your warehouse. If you’re restricting yourself to one area, your online earnings will plateau and remain stagnant—unless you do something about it.

Luckily, in the ever-changing world of eCommerce, businesses have plenty of opportunities to target people further afield—even if they’re on the other side of the planet.

Fancy a slice of the cross-border eCommerce action?

Continue Reading

PriceJoy® By Sales & Orders Now an Official Google CSS Partner

By Anthony Capetola on Aug 13, 2018

We're extremely excited to announce that through our newly launched Comparison Shopping Service, PriceJoy®, we are now an Official Google CSS Partner.

By leveraging PriceJoy®, both EU-based and EU-targeting retailers can now list their products in the new, dedicated positions for Comparison Shopping Services on Google Shopping.

Continue Reading

Google Has Updated Policies for Showcase Shopping Ads

By Anthony Capetola on Aug 08, 2018

Notices have just started pouring in for retailers who are utilizing one of the more recent additions  to Google Shopping: Showcase Shopping Ads.

Google has announced a minor change to select governing policies about Showcase Shopping Ads.

Continue Reading

The Price Is Right — Or Is It? How to Price a Product

By Jake Rheude on Aug 08, 2018

About 87% of e-commerce customers surveyed say that price is the most important factor in their purchase decision, so you’ve got to optimize your product pricing if you want your business to thrive, or even survive.

The question is, how do you make sure the price is right?

The short answer: hard work and testing to determine the right pricing strategy.

In the e-commerce space, that means collecting data and trying your hand at a variety of price points to find what fits best for your online business needs as well as your customers.

Continue Reading
728x90-boost-blog