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The Google Shopping Blog

Digital advertising is crucial for almost every e-commerce store.

Social media and SEO will only take you so far. And they take a long time to get you there in the first place.

Online advertising, on the other hand, is...

No one likes wasting money on marketing and advertising. That’s why TV and print advertising are having such a tough time of it. Savvy entrepreneurs and marketing managers are finally waking up to the fact that obtaining...

Do you ever find yourself getting deja vu when shopping online? If you’re looking for a particular product, it could, because you’re reading the same product description over and over again.

And I bet it isn’t any good,...

It’s noisy out there in search engine marketing. So much so that retailers today are getting lost in big words like “semantic,” “programmatic,” and “machine-learning.”

Then there are the acronyms that are thrown about...

Retailers and marketers to take full advantage of segmentation and, over the years, we have seen the monumental impact that proper segmentation can have on Google Shopping performance and subsequent remarketing efforts...

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