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Google Shopping Google Merchant Center Product Data Product Feeds

Google Merchant Center to Enforce Stricter MPN Policies
By Tony Capetola on August 3, 2021

Google quietly released yet another somewhat substantial change for Google Merchant Center data quality policies - this time focusing on the MPN or Manufacturers Part Number attribute.

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Google Shopping Google Merchant Center Buy on Google

Buy on Google Requiring More Information - Or Risk Account Suspension!
By Tony Capetola on July 20, 2021

Hey merchants! Heads up: if you are currently selling your products via Buy on Google (Google's native checkout right on Google Shopping) then you NEED to log into Google Merchant Center...

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Google ecommerce Microsoft UX Website Design

2021's Top Web Design/UX Trends For E-Commerce
By Richard Aviles on July 13, 2021

As e-commerce continues to evolve, many of its principles do as well. A couple, however, have remained consistently atop the list for success year after year: eye-catching site design...

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Microsoft Microsoft Advertising

What Are Microsoft Audience Ads & How Can Retailers Utilize Them?
By Richard Aviles on June 15, 2021

Microsoft continues to innovate their ads experience for both advertisers and users in ways that benefit both. Audience Ads are a perfect example of this.

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SEM PPC Selling Online Digital Marketing E-Commerce Marketing

Google Performance Max Campaigns Enter Beta Testing
By Richard Aviles on June 7, 2021

Google's latest automated campaign type has been officially cleared for beta launch after successfully yielding positive results in early-phase close testing.

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