Google Ads GDPR

Google To Suspend Non-GDPR Compliant Ads Accounts

By Tony Capetola on March, 3 2021

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Tony Capetola

SVP, Partnerships + GTM - One of the original founding members of the S&O team, Tony oversees strategic partner development and go-to-market planning for our Channel, Technology, and Agency partnerships.

A new notice going out to Google Ads account owners is a crucial reminder that GDPR compliance is vital to maintaining one's presence through various Google advertising types.

Whether you are advertising via Google Ads in the EU and UK, or targeting searchers in areas impacted by the release of GDPR, take heed that non-compliance could mean the suspension of your Google Ads account.

As the email reads:

"On May 25, 2018, we updated Google’s EU User Consent Policy to coincide with the General Data Protection Regulation (GDPR) coming into force. This Policy outlines your responsibility for making disclosures to, and obtaining consent from, end users of your sites and apps in the European Economic Area (EEA) along with the UK."

More specifically, Google is referring to the now common cookie collection notices presented to visitors:

Google Ads Suspending Non-GDPR Compliance

The notice to advertisers is firm and clear and includes the site or sites Google has found as non-compliant based on 2 key factors:

  • Does/Do not seek to obtain consent from users, and/or
  • Does/Do not correctly disclose which third parties (including Google) will also have access to the user data that you collect on your site/app. You can view these controls and the list of ad technology providers in your Ad Manager, AdSense or Admob account.

Suspension of one Ads account could be the likely end result if compliance is not met by April 21st, 2021.

Advertisers may refer to Google's EU consent policy page for more information.

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