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Google Shopping Ads Testing New, Expandable, Full-Width Carousel?

By Tony Capetola on December, 8 2017

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Tony Capetola

SVP, Partnerships + GTM - One of the original founding members of the S&O team, Tony oversees strategic partner development and go-to-market planning for our Channel, Technology, and Agency partnerships.

We’ve seen quite a few rollouts by Google for Shopping this year. Some were big, such as an entirely new, and still-evolving Merchant Center, and others relatively small in the grand scheme of it.

As far as the display of Shopping ads themselves goes we’ve encountered Showcase formats and enhanced mobile-only styles.

Today, our team discovered yet another, and what we believe has not been seen just yet. We were only able to recreate the experience on a select few computers.

As no official name for the new look is known, we’ve been tossing around phrases such as “Expandable Carousel,” “Full-Width Carousel,” and a few other potential names.

Here’s what we found:


Note the double carrot (>>) attached to the listings

Clicking on that scroller, we assumed it would do just that, scroll the list in a static carousel frame. Guess again:


That double carrot wound up expanded the carousel to a full-width panel showing over 10 ads all at once. The single carrot shown above acts as it is to be expected and simply scrolls the carousel to view more ads.

Pretty neat Google Shopping!

You should also notice that knowledge bank window in the first screenshot. Once expanded, the full-width carousel actually pushed that panel below the Shopping ads.

Here’s the common carousel the majority of shoppers would see (the one that merely scrolls):


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