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Google Express Officially Merges into the New Google Shopping Experience

By Anthony Capetola on October, 8 2019

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Anthony Capetola

Tony is the Marketing Manager at Sales & Orders heading up our inbound marketing and advertising team. His latest adventure, though? Being a dad!

Last month we reported on the pending official "sunset" of Google Express as it would be merged with the new Google Shopping experience that recently launched in the US.

Well, last week, that merger was completed!

While you may still be able to search 'google express' and find it in the results, clicking on that link in Google is now redirecting to the Google Shopping homepage - whether you are logged into your Google account or not.

The homepage, as we had previously reported, is a stark difference from Express and invokes a certain "welcoming" feeling for the potential shopper that Express may not have been able to accomplish.

Shoppers can rejoice with some cool features (some new in this launch) such as price tracking, and Google guarantees.

With this also came launch of "style ideas" now available with Google Lens. As described by Google:

“So if you see a leopard print skirt you like on social media, take a screenshot and use Lens in Google Photos to see how other people have styled similar looks. See a winter coat that catches your eye in a store, but need some inspiration on how to rock it? Just open Lens and point your camera."

Did This Affect Retailers?

As we had covered previously, the Shopping Actions program has not gone away and there have been zero internal changes made in the process for merchants to gain access to the program.

Now, once products have been uploaded to Merchant Center and your feed has been tagged for Shopping Actions, they are now simply showcased in the new Google Shopping experience now that Express is officially gone.

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