Google Shopping BigCommerce

Sales & Orders Joins BigCommerce’s New Channel Manager for Google Shopping

By Tony Capetola on October, 29 2020

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Tony Capetola

Tony is the Chief Marketing Officer here at Sales & Orders, along with heading up the inbound and customer marketing teams, Tony also oversees partnerships and branding for our award-winning company and platform.

As an Elite BigCommerce Partner and 2020 BigCommerce Partner Award Winner in Customer Growth, we here at Sales & Orders are incredibly proud and excited to have joined the New Channel Manager experience released by BigCommerce. 

This endeavor is sure to help streamline merchant onboarding for Google Shopping - namely Product Feeds, Shopping Ads, Free Listings, and Buy on Google.

BigCommerce Channel Manager Google Shopping

With the coronavirus pandemic accelerating the advancement of the ecommerce industry years into the future, more and more BigCommerce merchants are looking to reach shoppers and grow sales with these retail marketing solutions provided by Google.

Over the course of 2020, Google has announced several new initiatives to help merchants surface their products more widely, enhance the look and feel of their Shopping Ads, and even reduce overhead costs for when selling with Google’s native checkout experience with Buy on Google.

BigCommerce Google Shopping App

Sales & Orders has been at the forefront of both Google Premier and BigCommerce Elite Partners for these initiatives including being one of only two partners named by Google for supporting merchants with free and fast annotations for Google Shopping Ads.

Google Shopping Ads BigCommerce

Working with BigCommerce, we originally launched our now 4-time award-winning app for Google Shopping back in late 2017 and it has since become a go-to solution chosen by thousands of BigCommerce merchants to create and manage both product feeds for Google Merchant Center and Shopping Ads for Google Ads.

Named the back-to-back, 2018 and 2019 Google Premier Partner Award Winner for Shopping Innovation and Excellence and the 2019 Bing Breakout Star, Sales & Orders is the leading end-to-end solution for merchants looking to effectively list and advertise their products on today’s top retail marketing channels for growth.

Google Shopping Award Winner

Sales & Orders is available forever-free for merchants with up to 10,000 products for their channel feeds and even allows merchants to create and manage Google Shopping and other channel campaigns all from within a single, unified platform experience for free when merchants spend up to $500 per month on their advertising.

Merchants can select from a wide array of premium options to enhance their capabilities when using our platform as well as opt for white-glove, dedicated specialist support via our comprehensive Managed Services offering.

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