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Tony Capetola

Tony is the Chief Marketing Officer here at Sales & Orders, along with heading up the inbound and customer marketing teams, Tony also oversees partnerships and branding for our award-winning company and platform.

SEM PPC Google Ads coronavirus covid-19

COVID-19 Google Ads Credits Arrive in the US
By Tony Capetola on June 18, 2020

Exciting news all around! Only a few days after seeing those COVID-19 ad credits from Google Ads delivered to accounts in Australia and New Zealand, now accounts in the states are...

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Google Shopping Google Merchant Center Product Data Product Data Feeds Shopping Actions Google Ads Surfaces across Google

Google Announces its 2020 Product Data Feed Specifications Update for Merchant Center
By Tony Capetola on June 16, 2020

Early this morning emails starting arriving for Google Merchant Center account owners, announcing a full round of changes to product data feed specifications for 2020.

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Google Ads coronavirus covid-19

COVID-19 Google Ads Relief Credits Have Started Rolling Out
By Tony Capetola on June 5, 2020

Eligible SMBs should now start to see those COVID-19 credits, courtesy of Google Ads, granted to their accounts - the notification is confirmed appearing in select accounts.

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E-Commerce Facebook Shops Instagram Shops

The New Facebook Shops: What You Need to Know
By Tony Capetola on May 20, 2020

With the coronavirus pandemic and spread of COVID-19 shifting the online retail landscape, Facebook has just released Facebook Shops to help brands connect with social shoppers.

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Google Shopping Google Merchant Center Surfaces across Google

Google Merchant Center, PayPal, and Free Shopping Listings
By Tony Capetola on May 19, 2020

What do you get when you connect your PayPal account with your Google Merchant Center account to "gain access" to those Free Product Listings on Google Shopping?

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