Sando Blog


Stay up to date

Picture of Tony Capetola

Tony Capetola

Tony is the Chief Marketing Officer here at Sales & Orders, along with heading up the inbound and customer marketings teams, Tony also oversees partnerships and branding for our award-winning company and platform.

Google Shopping E-Commerce ecommerce E-Commerce Marketing Google Express Shopping Actions Showcase Shopping Ads

Goodbye Google Express, Hello The New Google Shopping Experience
By Tony Capetola on May 14, 2019

“I am excited to share three new Shopping announcements, with you all here, today.” This was the true opener from Oliver Heckmann, VP of Travel and Shopping at Google, for with it came...

Continue Reading

Google Shopping E-Commerce ecommerce E-Commerce Marketing Google Express Shopping Actions

Google Express to Rebrand to Google Shopping?
By Tony Capetola on May 6, 2019

With Google Marketing Live just around the corner (May 14th), some very interesting yet vague news has many search marketers and retailers scratching their heads. Is Google Express...

Continue Reading

Google Shopping Google Merchant Center E-Commerce Product Data Feeds Product Data Feeds

New Google Merchant Center Shipping Requirements for Select Countries
By Tony Capetola on May 1, 2019

As of July 31st, 2019, retailers with country of sale set to Austria, Belgium, Canada, Ireland, or Poland will be required to submit accurate shipping rates for their product feeds in...

Continue Reading

Bing Shopping Bing Ads Bing Merchant Center Microsoft Microsoft Advertising

Bing Ads Has Now Become Microsoft Advertising
By Tony Capetola on April 29, 2019

Just earlier today, Microsoft announced that it has rebranded Bing Ads to Microsoft Advertising and with it is seeking to usher in a new era for its suite of ad products such as the...

Continue Reading

E-Commerce ecommerce E-Commerce Marketing Bing Shopping Bing Ads AOL Yahoo

Bing Now Serving Shopping Ads on Yahoo and AOL
By Tony Capetola on April 23, 2019

Back in January, Bing Ads announced a strengthened partnership with Verizon Media in an effort to help improve how consumers find products and services across multiple platforms. Now,...

Continue Reading

Stay up to date