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Tony Capetola

Tony is the Chief Marketing Officer here at Sales & Orders, along with heading up the inbound and customer marketing teams, Tony also oversees partnerships and branding for our award-winning company and platform.

E-Commerce E-Commerce Marketing Affiliate Marketing

Drive More Sales With Affiliate Marketing for Your E-Commerce Store
By Tony Capetola on April 30, 2020

With major retail brands slashing commission rates or even shuttering their affiliate programs during the coronavirus outbreak, e-commerce store owners (more so than ever before) need to...

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Google Shopping Surfaces across Google

Free Product Listings on Google Now Appearing, For Some
By Tony Capetola on April 28, 2020

For anyone looking to get a first glimpse at the new Free Product Listings on Google Shopping there is a good chance that you could search now and find them.

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Google Shopping Google Merchant Center E-Commerce Feeds ecommerce Surfaces across Google

Showcase Your Products on Google Shopping For Free
By Tony Capetola on April 21, 2020

With the coronavirus pandemic quite literally reshaping the retail landscape, both offline and on, Google has announced that they are accelerating their plans to allow for free product...

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Google Ads coronavirus covid-19

Google's COVID-19 SMB Ad Credits To Arrive In May
By Tony Capetola on April 20, 2020

Google has some updates regarding their pledge of free ad credits to SMBs, including eligibility and an official roll out period.

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Google Shopping E-Commerce SEM PPC ecommerce E-Commerce Marketing Google Ads Microsoft Advertising coronavirus covid-19 Facebook Ads

Ask an E-Commerce Specialist About Coronavirus:  Episode #3
By Tony Capetola on April 16, 2020

One of our top-notch Enterprise Account Specialists Keith Hochler joined me for some more discussion on what e-commerce business owners should be doing while we all still face the...

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