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Tony Capetola

Tony is the VP of Marketing here at Sales & Orders, along with heading up the inbound and customer marketing teams, Tony also oversees partnerships and branding for our award-winning company and platform.

Google Shopping Shopping Actions Surfaces across Google Buy on Google Google Free Product Listings

Google's Free Product Listings, Buy on Google Programs Officially Named
By Tony Capetola on December 18, 2020

What were once named Surfaces across Google and Shopping Actions, respectively, have now been given their new official distinctions in Google Merchant Center.

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Google Shopping Google Merchant Center Shopping Actions Surfaces across Google Buy on Google

Google Merchant Center Releases Custom Dashboards and Reports Builder
By Tony Capetola on December 2, 2020

Google has rolled out a custom dashboard and report builder tool directly within Merchant Center providing merchants and advertisers with a new way to generate additional product...

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E-Commerce ecommerce Social Media Marketing S-Commerce

Why Ecommerce Merchants Should Ride the Social Commerce Wave
By Tony Capetola on November 16, 2020

Social Commerce or S-Commerce has proven itself to be a driving force for reaching more shoppers in non-intent-driven ways, and to boot - properly handled it can be highly lucrative.

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Product Data Feeds Snapchat Product Catalogs Social Media Marketing Pinterest

Sales & Orders Now Supports Pinterest and Snapchat Product Catalogs
By Tony Capetola on November 5, 2020

Today, we take yet another giant step forward towards helping ecommerce merchants reach more shoppers across even more surfaces on the digital shelf space.

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Google Shopping BigCommerce

Sales & Orders Joins BigCommerce’s New Channel Manager for Google Shopping
By Tony Capetola on October 29, 2020

As an Elite BigCommerce Partner and 2020 BigCommerce Partner Award Winner in Customer Growth, we here at Sales & Orders are incredibly proud and excited to have joined the New Channel...

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