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Tony Capetola

Tony is the Chief Marketing Officer here at Sales & Orders, along with heading up the inbound and customer marketing teams, Tony also oversees partnerships and branding for our award-winning company and platform.

Facebook Ads Facebook Shops Instagram Shops Facebook Dynamic Product Ads

Facebook Dynamic Product Ads: How to Get Started
By Tony Capetola on September 16, 2020

There are quite a few "moving parts" to jump starting your way to success with Facebook Dynamic Product Ads, but the benefits are very much worth the work you put into it.

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Google Shopping Google Merchant Center Merchant Promotions

Google: Near Instant Merchant Promotions Approvals in the US
By Tony Capetola on September 10, 2020

Earlier this month, Google published about how it plans on helping both ecommerce and brick and mortar retailers get a head start for this holiday season in the face of COVID.

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Google Ads

Google Ads To Charge New Digital Services Tax in UK, Austria, Turkey
By Tony Capetola on September 1, 2020

As of November 1st 2020, Google Ads advertisers located in or serving ads in the UK, Austria, and Turkey will be required to pay additional fees on top of their monthly ad spend.

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Bing's Free Product Listings Through Microsoft Advertising in the US
By Tony Capetola on August 19, 2020

As of August 17th, US retailers who submit their product feeds to Microsoft Merchant Center to be eligible for Bing Shopping campaigns are now also eligible for Free Product Listings...

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Shopping Actions Buy on Google

Sales & Orders Now Integrates with Buy on Google
By Tony Capetola on August 18, 2020

Our entire team here at Sales & Orders is incredibly excited and proud to announce the official roll-out of our Orders Integration with Buy on Google for BigCommerce and Shopify.

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