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Tony Capetola

Tony is the Chief Marketing Officer here at Sales & Orders, along with heading up the inbound and customer marketing teams, Tony also oversees partnerships and branding for our award-winning company and platform.

Google Shopping Google Merchant Center Surfaces across Google

Google Merchant Center, PayPal, and Free Shopping Listings
By Tony Capetola on May 19, 2020

What do you get when you connect your PayPal account with your Google Merchant Center account to "gain access" to those Free Product Listings on Google Shopping?

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E-Commerce E-Commerce Marketing coronavirus covid-19

E-Commerce Advertising Recovering Quickly Despite COVID-19
By Tony Capetola on May 13, 2020

While e-commerce businesses were not completely immune to the impact of the coronavirus pandemic and spread of COVID-19, advertising spend and performance has surged as of late.

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SEM PPC Google Ads

Verify Your Identity with Google Ads NOW
By Tony Capetola on May 11, 2020

In late April, Google announced that it would be extending its new identity verification policies to all advertisers, and the emails to those advertisers have started to roll in.

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Google Premier Partners Retail

COVID-19 Impact on US Retail Search Trends With Google
By Tony Capetola on May 11, 2020

Super proud to have been able to host our Senior Partner Management team at Google for some insight into retail search market trends and some bonus Q&A on Google Shopping.

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Google Shopping Google Merchant Center E-Commerce Feeds Product Data Feeds Merchant Promotions

Merchant Promotions Appearing in Free Google Shopping Listings
By Tony Capetola on May 5, 2020

One of our eagle-eyed account specialists spotted some additional "badging" or "annotations" on those Free Google Shopping listings now available for merchants in the US.

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