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Tony Capetola

Tony is the Chief Marketing Officer here at Sales & Orders, along with heading up the inbound and customer marketing teams, Tony also oversees partnerships and branding for our award-winning company and platform.

Google Shopping Surfaces across Google

Free Listings on Google Shopping Going Global
By Tony Capetola on October 1, 2020

Google just announced that Free Product listings, which can currently be found on the Shopping tab of Google only in the US, will be expanding globally as early as mid October 2020.

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Google Shopping Google Ads

Boost Traffic & Sales With In-Market Audiences for Google Shopping Campaigns
By Tony Capetola on September 23, 2020

Tried, tested, and stamped with our approval - we've dispelled some of the speculation about Google Ads In-Market Audiences for optimizing your Google Shopping campaigns.

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Google Shopping Shopping Actions Buy on Google

Buy on Google (Shopping Actions) Slowly Opening Up for Merchants
By Tony Capetola on September 18, 2020

Over the past few days, US-based merchants who were and weren't already selling through Google Shopping Actions (now Buy on Google) have gotten the green light for zero commission fees.

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Facebook Ads Facebook Shops Instagram Shops Facebook Dynamic Product Ads

Facebook Dynamic Product Ads: How to Get Started
By Tony Capetola on September 16, 2020

There are quite a few "moving parts" to jump starting your way to success with Facebook Dynamic Product Ads, but the benefits are very much worth the work you put into it.

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Google Shopping Google Merchant Center Merchant Promotions

Google: Near Instant Merchant Promotions Approvals in the US
By Tony Capetola on September 10, 2020

Earlier this month, Google published about how it plans on helping both ecommerce and brick and mortar retailers get a head start for this holiday season in the face of COVID.

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