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Tony Capetola

Tony is the VP of Marketing here at Sales & Orders, along with heading up the inbound and customer marketing teams, Tony also oversees partnerships and branding for our award-winning company and platform.

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Google Merchant Center to Enforce Stricter MPN Policies
By Tony Capetola on August 3, 2021

Google quietly released yet another somewhat substantial change for Google Merchant Center data quality policies - this time focusing on the MPN or Manufacturers Part Number attribute.

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Buy on Google Requiring More Information - Or Risk Account Suspension!
By Tony Capetola on July 20, 2021

Hey merchants! Heads up: if you are currently selling your products via Buy on Google (Google's native checkout right on Google Shopping) then you NEED to log into Google Merchant Center...

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Google Shopping Cracking Down On Enhanced Free Listings Eligibility
By Tony Capetola on May 14, 2021

Ecommerce merchants may start to see notices coming in that their products are no longer eligible for enhanced listings on the Google Shopping tab.

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Sales & Orders Now An Elite Microsoft Advertising Partner
By Tony Capetola on April 26, 2021

As we have just closed out the first quarter of 2021, our entire team here at S&O is immensely proud and excited to have been elevated to Elite Partner status with Microsoft Advertising.

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Google's FLoC Is Finally Here...Well...Almost
By Tony Capetola on April 6, 2021

The first test run of Google's answer to third-party cookies has begun. With FLoC (Federated Learning of Cohorts) Google aims to establish a new standard in the privacy-first web for its...

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