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Tony Capetola

Tony is the Chief Marketing Officer here at Sales & Orders, along with heading up the inbound and customer marketing teams, Tony also oversees partnerships and branding for our award-winning company and platform.

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Maximize Ecommerce Profits This Holiday Selling Season
By Tony Capetola on August 11, 2020

As we approach the end of the summer, online retailers are typically at least thinking a little bit about the holidays. That thought process needs to change bit in the year of the...

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It's Now Free to Sell on Google Shopping Actions
By Tony Capetola on July 23, 2020

This morning, Google officially announced that it is now free for retailers to list products on Google Shopping through the Merchant Center program Shopping Actions in the US.

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Sales & Orders Integrates with Free and Fast Annotations on Google Shopping Ads in the US
By Tony Capetola on July 15, 2020

Through our award-winning platform's integration, ecommerce retailers based in the US can now gain access to Google's new free and fast annotations for Shopping ads.

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E-Commerce Game Changer: Remarketing Audiences for Bing Shopping Campaigns
By Tony Capetola on July 8, 2020

The coronavirus pandemic has accelerated the e-commerce industry several years into the future, and merchants must be thinking about how to do the same with their advertising.

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Google Shopping: The Line Between Organic and Ads Becomes Less Blurry
By Tony Capetola on July 2, 2020

Initially the change began only for mobile device shoppers back in November 2019, but as of June 30th, Shopping Ads have received more prominent Ad labeling on the main search results...

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