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Tony Capetola

Tony is the VP of Marketing here at Sales & Orders, along with heading up the inbound and customer marketing teams, Tony also oversees partnerships and branding for our award-winning company and platform.

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Google's FLoC Is Finally Here...Well...Almost
By Tony Capetola on April 6, 2021

The first test run of Google's answer to third-party cookies has begun. With FLoC (Federated Learning of Cohorts) Google aims to establish a new standard in the privacy-first web for its...

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Verify Your Phone Number In Google Merchant Center Now
By Tony Capetola on March 26, 2021

Any ecommerce store owner or operator with a Google Merchant Center account needs to check and make sure they verify their phone number - less you wish to risk an account suspension.

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Ecommerce, Facebook, & The iOS 14 Update
By Tony Capetola on March 23, 2021

With the iOS 14 update expected to land sometime in Spring 2021, ecommerce businesses need to prepare for changes that will likely have a lasting impact on their Facebook advertising...

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How To Fix Google Merchant Center Account Suspensions
By Tony Capetola on March 17, 2021

Google Merchant Center suspensions have been on a steady rise since COVID hit, and while some suspensions are seemingly "unavoidable," there are some key steps you can take to not only...

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Maryland Passed A Digital Advertising Tax, Here's What That Means For Ecommerce
By Tony Capetola on March 4, 2021

On February 12th, 2021, Maryland became the first US state to pass a broad stroke digital advertising tax aimed at attempting to balance the equation between big tech influence and...

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