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Richard Aviles

Content Marketer at Sales & Orders.
7 E-Commerce Trends Retailers Should Be Aware of in 2018
By Richard Aviles on February 22, 2018

As the principles of e-commerce itself continue to mutate, so must your approach to mastering it. It’s easy to fall into the trap of what’s convenient, and what’s convenient is to just...

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VIDEO: 4 Most Forgotten Aspects of Properly Managing a Google Shopping Campaign
By Richard Aviles on February 21, 2018

Google Shopping campaign management is an inherently complicated task with a lot of moving parts. Often times, some of these aspects of campaign management go over looked or are entirely...

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VIDEO: The 2 Worst Google Shopping Campaign Structures
By Richard Aviles on February 19, 2018

Campaign structure truly is everything when it comes to managing a Google Shopping campaign. Without the proper structure, your campaign will never truly live up to its full potential. ...

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Why Live Chat Is A Can’t Miss Tool for E-Commerce Businesses
By Richard Aviles on February 8, 2018

In today’s era of instant gratification, waiting on hold for or pressing buttons on your phone for customer service is something that is outdated, and quite frankly, extremely...

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The Importance of Branding in E-Commerce
By Richard Aviles on January 23, 2018

When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components...

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