In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.

Effective Google Shopping strategy doesn't necessarily need to be overly complicated.

In our latest video, Marketing Manager Tony Capetola details a very simple optimization technique that can drive up your top line revenue, and help you make more sales.

As the principles of e-commerce itself continue to mutate, so must your approach to mastering it.

It’s easy to fall into the trap of what’s convenient, and what’s convenient is to just keep doing the same thing when it comes to marketing, customer service, and other aspects of running your own e-commerce store.

Google Shopping campaign management is an inherently complicated task with a lot of moving parts.

Often times, some of these aspects of campaign management go over looked or are entirely forgotten about. The problem is, in the case of Google Shopping, any combination of omitted tasks can result in poor results.