Richard Aviles

Inbound Marketing Specialist at Sales & Orders. All I need in life is my girlfriend, my dogs, my camera and a campfire. Water's cool too, I guess.

Recent Posts

7 E-Commerce Trends Retailers Should Be Aware of in 2018

By Richard Aviles on Feb 22, 2018

As the principles of e-commerce itself continue to mutate, so must your approach to mastering it.

It’s easy to fall into the trap of what’s convenient, and what’s convenient is to just keep doing the same thing when it comes to marketing, customer service, and other aspects of running your own e-commerce store.

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VIDEO: 4 Most Forgotten Aspects of Properly Managing a Google Shopping Campaign

By Richard Aviles on Feb 21, 2018

Google Shopping campaign management is an inherently complicated task with a lot of moving parts.

Often times, some of these aspects of campaign management go over looked or are entirely forgotten about. The problem is, in the case of Google Shopping, any combination of omitted tasks can result in poor results. 

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VIDEO: The 2 Worst Google Shopping Campaign Structures

By Richard Aviles on Feb 19, 2018

Campaign structure truly is everything when it comes to managing a Google Shopping campaign.

Without the proper structure, your campaign will never truly live up to its full potential.

In this video, our Marketing Manager, Tony Capetola, breaks down what the worst structures look like, and how you can remedy them. 

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Why Live Chat Is A Can’t Miss Tool for E-Commerce Businesses

By Richard Aviles on Feb 08, 2018

In today’s era of instant gratification, waiting on hold for or pressing buttons on your phone for customer service is something that is outdated, and quite frankly, extremely frustrating.

From a personal stand point, there are few things less appealing that having to go through that process.

And I’m not alone. In fact, according to a recent report by Groove, only 44% of consumers reported having a positive experience via phone support.

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The Importance of Branding in E-Commerce

By Richard Aviles on Jan 23, 2018

When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components that make up a brand are far more than just visual elements.

In addition to the mental image your brand evokes in consumers, there also exists a group of ideas or associations consumers have regarding your company. And these ideas and associations can manifest both in a practical and psychological way.

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