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The Google Shopping Blog

Melanie Grano

Recent Posts

Some people are just plain irrational, aren’t they?

But not you.

Nope, you make completely logical decisions based on facts.

Wrong.

Unfortunately that’s your bias blind spot in action. It makes you believe, incorrectly,...

Digital advertising is crucial for almost every e-commerce store.

Social media and SEO will only take you so far. And they take a long time to get you there in the first place.

Online advertising, on the other hand, is...

No one likes wasting money on marketing and advertising. That’s why TV and print advertising are having such a tough time of it. Savvy entrepreneurs and marketing managers are finally waking up to the fact that obtaining...

Do you ever find yourself getting deja vu when shopping online? If you’re looking for a particular product, it could, because you’re reading the same product description over and over again.

And I bet it isn’t any good,...

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