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Matt Duczeminski

A former teacher, Matt now specializes in R&D for ecommerce business owners and helps guide merchants in understanding the importance of this digital-first world.
Get More Snapchat Followers With These Easy Steps [2018]
By Matt Duczeminski on April 26, 2018

When it comes to Snapchat, there are generally two types of people: Those who are completely obsessed with it, and those who have absolutely no idea what all the fuss is about.

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Preparing Your Ecommerce Company for GDPR Compliance
By Matt Duczeminski on April 20, 2018

In January 2012, the European Union began creating what is now known as the General Data Protection Regulation, or GDPR. Aimed at ensuring the security of personal data for all citizens...

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Using ROAS to Measure the Effectiveness of Your Ad Campaigns
By Matt Duczeminski on March 30, 2018

In this post we'll cover: What Return on Ad Spend (ROAS) is How to calculate ROAS What a "good" ROAS is Pitfalls to watch out for As the owner/manager of an ecommerce business,...

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Pricing Strategies Online Advertising

How MAP Policies Can Affect Your Pricing Strategy - and Your Business
By Matt Duczeminski on March 16, 2018

 There’s no denying that your pricing strategies have a major impact on the overall success of your company. For one thing, the price at which you offer your products is one of the...

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Cross-Selling to Get Even More Value From Customers
By Matt Duczeminski on March 9, 2018

A few months ago, we talked about the importance of implementing upselling tactics as a way to improve customer loyalty into your ever-evolving sales playbook. In that article, we...

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