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Matt Duczeminski

A former teacher, Matt now specializes in R&D for ecommerce business owners and helps guide merchants in understanding the importance of this digital-first world.
Using ROAS to Measure the Effectiveness of Your Ad Campaigns
By Matt Duczeminski on March 30, 2018

In this post we'll cover: What Return on Ad Spend (ROAS) is How to calculate ROAS What a "good" ROAS is Pitfalls to watch out for As the owner/manager of an ecommerce business,...

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Pricing Strategies Online Advertising

How MAP Policies Can Affect Your Pricing Strategy - and Your Business
By Matt Duczeminski on March 16, 2018

 There’s no denying that your pricing strategies have a major impact on the overall success of your company. For one thing, the price at which you offer your products is one of the...

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Cross-Selling to Get Even More Value From Customers
By Matt Duczeminski on March 9, 2018

A few months ago, we talked about the importance of implementing upselling tactics as a way to improve customer loyalty into your ever-evolving sales playbook. In that article, we...

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How Trump's New Tax Bill May Impact eCommerce
By Matt Duczeminski on February 6, 2018

As you’ve almost certainly heard by now, Congress recently passed its long-awaited - and long-debated - tax bill.

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Increase Average Order Value to Drive Up Monthly Revenue
By Matt Duczeminski on January 4, 2018

As the owner of a retail store - whether brick-and-mortar or ecommerce - there’s nothing more exciting than seeing a customer head to the checkout area with a bunch of stuff in their...

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