Matt Duczeminski

A former teacher, Matt now specializes in R&D for ecommerce business owners and helps guide merchants in understanding the importance of this digital-first world.

Recent Posts

Updates to California's Proposition 65 May Affect Your E-Commerce Business

By Matt Duczeminski on Jul 31, 2018

IMPORTANT NOTICE (Google Shopping):

A new attribute for feeds [consumer_notice] is being rolled out by Google as the new Prop 65 regulations will be enforced by August 30th 2018.

Our engineers are adding this new attribute to our Advanced Modify tool to assist retailers in ensuring their feeds comply with the new stipulations. Scroll down further to learn more.

If you’ve ever done business with consumers located in the state of California, you’re probably at least somewhat familiar with Proposition 65 - the law requiring suppliers of products that include potentially hazardous materials to warn their customers of this potential danger.

As familiar as the law might be to you and your company, come the end of August 2018, this might change rather drastically. As you might imagine, failure to comply with these changes can end up causing major problems for your organization.

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South Dakota v. Wayfair, Inc.: What Does the Supreme Court Ruling Mean for Ecommerce?

By Matt Duczeminski on Jun 28, 2018

By now, you’ve probably heard that the Supreme Court ruled last week (June 21, 2018) to allow individual states to require that ecommerce retailers begin collecting sales tax on sales made within state lines.

(If that’s a bit confusing, it’s because there’s a lot to unpack, here. Don’t worry, we’ll clarify everything throughout this article.)

But first, let’s go over exactly what happened within the Supreme Court’s walls, as well as what all led up to the decision in the first place.

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How to Write the Perfect Abandoned Cart Email

By Matt Duczeminski on Jun 08, 2018

(Source)

Cart abandonment.

For ecommerce business owners, those two words rank higher than the boogeyman and that dream where you’re naked in 4th period English in terms of things that keep you up at night.

Unfortunately, unlike those other two nightmares, cart abandonment is all too real - and all too prevalent.

According to research conducted by the Baymard Institute, the overall cart abandonment rate for online stores is a whopping 69.23%. In other words, for every ten online shoppers that load up their virtual shopping cart, less than three of them actually end up going through with their purchase.

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Getting Started With Google Shopping Ads to Sell Products Online

By Matt Duczeminski on May 09, 2018

It’s no secret that ranking highly on Google is a key method for gaining visibility for your company - no matter what industry you operate in.

For ecommerce companies that, by nature, operate completely online, ranking highly on Google is absolutely essential.

But there’s more to it than simply ranking high on Google for search terms related to your brand’s products; for an ecommerce company to be truly successful, it needs to rank highly for terms used by individuals who are currently in “buying mode.”

This is where Google Shopping ads come into play.

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Get More Snapchat Followers With These Easy Steps [2018]

By Matt Duczeminski on Apr 26, 2018

When it comes to Snapchat, there are generally two types of people:

Those who are completely obsessed with it, and those who have absolutely no idea what all the fuss is about.

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