As you’ve almost certainly heard by now, Congress recently passed its long-awaited - and long-debated - tax bill.
As the owner of a retail store - whether brick-and-mortar or ecommerce - there’s nothing more exciting than seeing a customer head to the checkout area with a bunch of stuff in their cart.
Sure, it’s nice and all when a customer purchases one of your items. But, as you surely know, it takes a lot of time, effort, and money to get that customer to even check out your store in the first place - let alone actually make a purchase.
In other words, it’s much better for your business if they buy more than one measly product during their visit.
Even if you’ve never heard the phrase “upsell” in your life, you know what one is.
Chances are, you’ve been upsold on small and large purchases alike at some point in your life. You may have even engaged with someone today who tried to get you to spend more money at their store or place of business.
It’s not a stretch to say that, as an ecommerce business, you owe your livelihood in large part to the internet.
More specifically, you owe your livelihood to the freedom the internet has provided your business. For all intents and purposes, it’s never been easier to expand your company’s reach, and to get your brand noticed by people all over the world.
That being said, if you’ve been reading up on the potential repeal of net neutrality, you might be a bit...well...scared.
Yeah, you read that title right.
Hailed by Forbes as “the world’s fastest growing watch brand,” MVMT - the brainchild of college dropouts Jake Kassan and Kramer LaPlante - is now on pace to close out 2017 with revenues topping $90 million.
Not bad at all - especially when you consider Kassan was $20,000 in debt around the time he and his partner came up with the idea for their now majorly successful ecommerce business.