When it comes to Snapchat, there are generally two types of people:

Those who are completely obsessed with it, and those who have absolutely no idea what all the fuss is about.

In January 2012, the European Union began creating what is now known as the General Data Protection Regulation, or GDPR.

Aimed at ensuring the security of personal data for all citizens of countries within the European Union (and elsewhere), the GDPR will officially become the law of the land on May 25, 2018 for companies operating within all EU member states. Additionally, companies around the world will be required to adhere to GDPR regulations when engaging in business relations with individuals or entities within EU member states.

As the owner/manager of an ecommerce business, you’ve probably heard the phrase “you gotta spend money to make money” more times than you can count.

Now, we’re not going to get into a huge debate over whether or not that’s true; that’s another topic for another time.

What we will say, though, is that your goal should always be to make as much money as you possibly can off of every single dollar you invest in your business.

There’s no denying that your pricing strategies have a major impact on the overall success of your company.

For one thing, the price at which you offer your products is one of the determining factors as to whether or not consumers will actually do business with your company. As marketing consultant agency Stax Inc. found by surveying over 40,000 consumers, product pricing ranks among the top three factors considered when making a purchase for about half of the population - and is the most important factor for nearly 20% of consumers.

A few months ago, we talked about the importance of implementing upselling tactics into your ever-evolving sales playbook.

In that article, we briefly mentioned another tactic that is often discussed right alongside upselling:

Cross-selling.

While we didn’t get too deep into discussing cross-selling in our previous post, we promised that we’d get to doing so in the near future.