No matter what industry your company operates in;

No matter what products you sell or services you offer;

Whether your target consumers are individual people or major corporations;

The key to ongoing success is in building solid, long-lasting relationships with your customers.

Yes, the quality of your products or services certainly matters, as well; you’re obviously not going to keep your customers around if your main offering isn’t all that great.

But those are table stakes. Even if your products are high in quality, that won’t be enough to differentiate you from your competitors nowadays.

The modern consumer wants more.

You’ve heard of Amazon, right?

(If not: Welcome to the internet!)

In all seriousness, there’s no doubt you’ve heard of the ecommerce giant. Amazon is now the most valuable company in the world, having grown its wealth by nearly 50% since this time last year. It’s ranked at or near the top of Nielsen’s reputation rankings since at least 2014. And it sees nearly 197 million monthly unique visitors in the US alone.

Why are we telling you all this?

As the owner or manager of an ecommerce store, you know how beneficial it can be for your business to have a presence on Amazon.

Of course, your competitors - both large and small alike - know it, too.

While you certainly should invest a decent amount of time and energy into optimizing your presence on Amazon to maximize your organic visibility, you do have another option at your disposal:

Amazon pay-per-click ads.

You’ve heard of Google, right?

After all, it’s by far the most popular and most-used search engine site in existence, accounting for about 75% of all web searches the world over.

IMPORTANT NOTICE (Google Shopping):

A new attribute for feeds [consumer_notice] is being rolled out by Google as the new Prop 65 regulations will be enforced by August 30th 2018.

Our engineers are adding this new attribute to our Advanced Modify tool to assist retailers in ensuring their feeds comply with the new stipulations. Scroll down further to learn more.

If you’ve ever done business with consumers located in the state of California, you’re probably at least somewhat familiar with Proposition 65 - the law requiring suppliers of products that include potentially hazardous materials to warn their customers of this potential danger.

As familiar as the law might be to you and your company, come the end of August 2018, this might change rather drastically. As you might imagine, failure to comply with these changes can end up causing major problems for your organization.