The Ultimate Ecommerce Marketing Blog

Think back to the last time you bought something from a brand you’d never heard of before.

Chances are, you didn’t buy it right away.

No matter how inexpensive the item was, you most likely hesitated for at least a little while. You might have even waited a few days, or even weeks, before actually going through with the purchase.

Or...maybe you didn’t end up going through with the purchase, after all. Maybe you took a quick look at a new gadget that caught your attention, said to yourself “I’ll check this out a bit more later,” and promptly forgot all about it.

A few months ago we talked about the many ways Snapchat can be used to market your brand.

While the focus of that article was more on how to organically grow a following on Snapchat, it also briefly touched on the prospect of actually advertising your brand on the platform, as well.

Piggybacking off of this brief overview, today we’re going to take a much closer look at how paid advertising works on Snapchat, and discuss how you can use the platform to promote your brand to consumers at all stages of the sales funnel.

Throughout this article, we’ll explain:

No matter what industry your company operates in;

No matter what products you sell or services you offer;

Whether your target consumers are individual people or major corporations;

The key to ongoing success is in building solid, long-lasting relationships with your customers.

Yes, the quality of your products or services certainly matters, as well; you’re obviously not going to keep your customers around if your main offering isn’t all that great.

But those are table stakes. Even if your products are high in quality, that won’t be enough to differentiate you from your competitors nowadays.

The modern consumer wants more.

You’ve heard of Amazon, right?

(If not: Welcome to the internet!)

In all seriousness, there’s no doubt you’ve heard of the ecommerce giant. Amazon is now the most valuable company in the world, having grown its wealth by nearly 50% since this time last year. It’s ranked at or near the top of Nielsen’s reputation rankings since at least 2014. And it sees nearly 197 million monthly unique visitors in the US alone.

Why are we telling you all this?

As the owner or manager of an ecommerce store, you know how beneficial it can be for your business to have a presence on Amazon.

Of course, your competitors - both large and small alike - know it, too.

While you certainly should invest a decent amount of time and energy into optimizing your presence on Amazon to maximize your organic visibility, you do have another option at your disposal:

Amazon pay-per-click ads.