Matt Duczeminski

A former teacher, Matt now specializes in R&D for ecommerce business owners and helps guide merchants in understanding the importance of this digital-first world.

Recent Posts

Amazon PPC Guide to Help You Sell More Products Online

By Matt Duczeminski on Sep 19, 2018

As the owner or manager of an ecommerce store, you know how beneficial it can be for your business to have a presence on Amazon.

Of course, your competitors - both large and small alike - know it, too.

While you certainly should invest a decent amount of time and energy into optimizing your presence on Amazon to maximize your organic visibility, you do have another option at your disposal:

Amazon pay-per-click ads.

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How to Advertise on Google Strategically to Grow Your Business

By Matt Duczeminski on Aug 27, 2018

You’ve heard of Google, right?

I thought so.


After all, it’s by far the most popular and most-used search engine site in existence, accounting for
about 75% of all web searches the world over.

As the owner or manager of an ecommerce company, if you’re not leveraging Google as a means for advertising your brand...well...you’re missing out.
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Updates to California's Proposition 65 May Affect Your E-Commerce Business

By Matt Duczeminski on Jul 31, 2018

IMPORTANT NOTICE (Google Shopping):

A new attribute for feeds [consumer_notice] is being rolled out by Google as the new Prop 65 regulations will be enforced by August 30th 2018.

Our engineers are adding this new attribute to our Advanced Modify tool to assist retailers in ensuring their feeds comply with the new stipulations. Scroll down further to learn more.

If you’ve ever done business with consumers located in the state of California, you’re probably at least somewhat familiar with Proposition 65 - the law requiring suppliers of products that include potentially hazardous materials to warn their customers of this potential danger.

As familiar as the law might be to you and your company, come the end of August 2018, this might change rather drastically. As you might imagine, failure to comply with these changes can end up causing major problems for your organization.

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South Dakota v. Wayfair, Inc.: What Does the Supreme Court Ruling Mean for Ecommerce?

By Matt Duczeminski on Jun 28, 2018

By now, you’ve probably heard that the Supreme Court ruled last week (June 21, 2018) to allow individual states to require that ecommerce retailers begin collecting sales tax on sales made within state lines.

(If that’s a bit confusing, it’s because there’s a lot to unpack, here. Don’t worry, we’ll clarify everything throughout this article.)

But first, let’s go over exactly what happened within the Supreme Court’s walls, as well as what all led up to the decision in the first place.

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How to Write the Perfect Abandoned Cart Email

By Matt Duczeminski on Jun 08, 2018

(Source)

Cart abandonment.

For ecommerce business owners, those two words rank higher than the boogeyman and that dream where you’re naked in 4th period English in terms of things that keep you up at night.

Unfortunately, unlike those other two nightmares, cart abandonment is all too real - and all too prevalent.

According to research conducted by the Baymard Institute, the overall cart abandonment rate for online stores is a whopping 69.23%. In other words, for every ten online shoppers that load up their virtual shopping cart, less than three of them actually end up going through with their purchase.

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