Quick question: As a consumer, what’s one of the first things you do upon realizing you have a problem that will require you to make a purchase? If you said something along the lines of...

There’s no doubt about it: Getting your target audience to step foot in your retail store, or to click over to your ecommerce website, isn’t exactly easy. And, of course, there’s...

Think back to the last time you bought something from a brand you’d never heard of before. Chances are, you didn’t buy it right away. No matter how inexpensive the item was, you most...

A few months ago we talked about the many ways Snapchat can be used to market your brand. While the focus of that article was more on how to organically grow a following on Snapchat, it...

No matter what industry your company operates in; No matter what products you sell or services you offer; Whether your target consumers are individual people or major corporations; The...