IMPORTANT NOTICE (Google Shopping):
A new attribute for feeds [consumer_notice] is being rolled out by Google as the new Prop 65 regulations will be enforced by August 30th 2018.
Our engineers are adding this new attribute to our Advanced Modify tool to assist retailers in ensuring their feeds comply with the new stipulations. Scroll down further to learn more.
If you’ve ever done business with consumers located in the state of California, you’re probably at least somewhat familiar with Proposition 65 - the law requiring suppliers of products that include potentially hazardous materials to warn their customers of this potential danger.
As familiar as the law might be to you and your company, come the end of August 2018, this might change rather drastically. As you might imagine, failure to comply with these changes can end up causing major problems for your organization.