Think back to the last time you bought something from a brand you’d never heard of before.
Chances are, you didn’t buy it right away.
No matter how inexpensive the item was, you most likely hesitated for at least a little while. You might have even waited a few days, or even weeks, before actually going through with the purchase.
Or...maybe you didn’t end up going through with the purchase, after all. Maybe you took a quick look at a new gadget that caught your attention, said to yourself “I’ll check this out a bit more later,” and promptly forgot all about it.