When setting out to create a new marketing campaign, the most important question should always be: Who are you targeting?

If you’ve been with Sales & Orders for a while now, you may already be familiar with our Beginner’s Guide to Selling on Amazon. In that guide, we talked about how to use Amazon to verify...

Even if you’re just getting started in the world of eCommerce, you’ve probably heard of Magento.

Quick question: As a consumer, what’s one of the first things you do upon realizing you have a problem that will require you to make a purchase? If you said something along the lines of...

There’s no doubt about it: Getting your target audience to step foot in your retail store, or to click over to your ecommerce website, isn’t exactly easy. And, of course, there’s...