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The Google Shopping Blog

John Sciacchitano

Recent Posts

When you run a Google Shopping campaign with a large inventory of products on the ID level, it is standard that a sizable percentage of your products will not get impressions. There are a few reasons that this could...

Optimization of Google Shopping campaigns comes down to more than just bid changes and other adjustments you can make in AdWords. The quality of your Product Feed will also play a huge role in the visibility of your...

Everyone can agree that limiting wasted ad spend is an imperative practice when it comes to running a successful Google Shopping campaign. There are many different strategies that can be used to ensure that ad spend is...

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