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John Sciacchitano

As a Customer Success Team Leader here at Sales & Orders, John oversees one of our teams of Google Shopping Specialists. When he's not glued to AdWords you can find him camping, fishing, and hanging out with his dog Isaac.

Google Shopping Google Merchant Center E-Commerce SEM PPC AdWords Editor

How To Get Visibility For Zero Impression Products In Google Shopping Campaigns
By John Sciacchitano on July 3, 2017

When you run a Google Shopping campaign with a large inventory of products on the ID level, it is standard that a sizable percentage of your products will not get impressions. There are...

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2 Google Shopping Product Feed Optimization Tips For Increasing Exposure
By John Sciacchitano on May 11, 2017

Optimization of Google Shopping campaigns comes down to more than just bid changes and other adjustments you can make in AdWords. The quality of your Product Feed will also play a huge...

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How To Use Search Query Research To Optimize Your Google Shopping Campaigns
By John Sciacchitano on April 21, 2017

Everyone can agree that limiting wasted ad spend is an imperative practice when it comes to running a successful Google Shopping campaign. There are many different strategies that can be...

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