You’ve worked hard to optimize your website, simplify your shopping cart, offer free shipping, and so much more in an effort to improve a shopper's experience. But, customer expectations are pushing these solutions from competitive advantage to must-haves for business success.

If you want to stand out and secure a better chance at a repeat purchase, you need to ensure a great user experience for customers after they make a purchase which means taking your packaging to the next level.

About 87% of e-commerce customers surveyed say that price is the most important factor in their purchase decision, so you’ve got to optimize your product pricing if you want your business to thrive, or even survive.

The question is, how do you make sure the price is right?

The short answer: hard work and testing to determine the right pricing strategy.

In the e-commerce space, that means collecting data and trying your hand at a variety of price points to find what fits best for your online business needs as well as your customers.