Elise Dopson

Well versed in the B2B, SaaS, and marketing realms, Elise helps merchants navigate the ever-changing world of online channel management.

Recent Posts

Cross Border Ecommerce: 5 Strategies for Going International

By Elise Dopson on Aug 14, 2018


Long gone are the days of selling products online to people who are within close proximity to your warehouse. If you’re restricting yourself to one area, your online earnings will plateau and remain stagnant—unless you do something about it.

Luckily, in the ever-changing world of eCommerce, businesses have plenty of opportunities to target people further afield—even if they’re on the other side of the planet.

Fancy a slice of the cross-border eCommerce action?

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How to Create the Best Customer Loyalty Program for Your Ecommerce Business

By Elise Dopson on Jul 23, 2018

Finding new customers is tough, right?

Not only do your existing marketing processes need to be perfected to find new customers regularly, but you’ll have to actively search the market and stay up-to-date with new trends.

If you’re thinking, “it’s hard work”, you’re not the only one.

What if I told you that constantly feeling pressured to acquire new customers isn’t the only marketing model you’ll need to grow your eCommerce brand?

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Ecommerce Content Marketing: Best Practices for 2018

By Elise Dopson on May 17, 2018

Content marketing is taking over the world -- there’s no doubting that.

With 93% of marketers now using content marketing, there’s no sign of its power slowing down.

...Especially when considering the fact content marketing costs 62% less than traditional marketing, yet generates almost 3x more leads:

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