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Elise Dopson

Well versed in the B2B, SaaS, and marketing realms, Elise helps merchants navigate the ever-changing world of online channel management.
27 Key eCommerce Metrics You Need to Track
By Elise Dopson on February 20, 2019

Reporting is essential in eCommerce--not only to track whether you’re doing well and meeting your goals, but to also double-check your gut feeling of success is reflected in overall...

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The Ultimate Guide to Working with Instagram Influencers in 2019
By Elise Dopson on January 16, 2019

 One of the biggest marketing challenges for an eCommerce store is establishing and capitalizing upon social proof. Enter: Influencer marketing, new marketing technique that gets people...

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15 of the Best WooCommerce Plugins to Drive More Sales
By Elise Dopson on December 13, 2018

When you’re starting an online business, you’ll take all the help you can get. Aside from advice from mentors and successful people in the industry, there are various tools, software and...

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Mobile Commerce: 7 Trends to Look For in 2019
By Elise Dopson on October 25, 2018

The shift to mobile is undeniable. More than half of all internet traffic now comes from a mobile device, so it likely won’t come as a shock to learn that 62% of smartphone owners use a...

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6 Awesome Holiday Marketing Campaign Ideas (with Examples)
By Elise Dopson on August 31, 2018

We all love the holiday season. But putting Thanksgiving dinners, Christmas presents and general festive cheer aside, it’s a great time of year for marketers to sink their teeth into a...

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