Elise Dopson

Well versed in the B2B, SaaS, and marketing realms, Elise helps merchants navigate the ever-changing world of online channel management.

Recent Posts

Mobile Commerce: 7 Trends to Look For in 2019

By Elise Dopson on Oct 25, 2018

The shift to mobile is undeniable.

More than half of all internet traffic now comes from a mobile device, so it likely won’t come as a shock to learn that 62% of smartphone owners use a mobile device to shop.

That means mobile is making its mark on the eCommerce world, too.

And if you don’t start catering to this new wave of shoppers, you could be missing out on tons of new customers--and potentially thousands of dollars in sales.

In this guide, I’m sharing why this shift to mobile commerce plays a huge role in your retailer strategy--along with seven trends you need to jump on in 2019.

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6 Awesome Holiday Marketing Campaign Ideas (with Examples)

By Elise Dopson on Aug 31, 2018

We all love the holiday season.

But putting Thanksgiving dinners, Christmas presents and general festive cheer aside, it’s a great time of year for marketers to sink their teeth into a meaty marketing campaign that captures people when they’re likely to be purchasing gifts for their loved ones.

The holiday season is when brands all over the world bring their best promos and offers to customers in an attempt to snap-up a slice of the $3.19 trillion revenue that’s made within a few short weeks.

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Cross Border Ecommerce: 5 Strategies for Going International

By Elise Dopson on Aug 14, 2018

 

Long gone are the days of selling products online to people who are within close proximity to your warehouse. If you’re restricting yourself to one area, your online earnings will plateau and remain stagnant—unless you do something about it.

Luckily, in the ever-changing world of eCommerce, businesses have plenty of opportunities to target people further afield—even if they’re on the other side of the planet.

Fancy a slice of the cross-border eCommerce action?

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How to Create the Best Customer Loyalty Program for Your Ecommerce Business

By Elise Dopson on Jul 23, 2018

Finding new customers is tough, right?

Not only do your existing marketing processes need to be perfected to find new customers regularly, but you’ll have to actively search the market and stay up-to-date with new trends.

If you’re thinking, “it’s hard work”, you’re not the only one.

What if I told you that constantly feeling pressured to acquire new customers isn’t the only marketing model you’ll need to grow your eCommerce brand?

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Ecommerce Content Marketing: Best Practices for 2018

By Elise Dopson on May 17, 2018

Content marketing is taking over the world -- there’s no doubting that.

With 93% of marketers now using content marketing, there’s no sign of its power slowing down.

...Especially when considering the fact content marketing costs 62% less than traditional marketing, yet generates almost 3x more leads:

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