Elise Dopson

Well versed in the B2B, SaaS, and marketing realms, Elise helps merchants navigate the ever-changing world of online channel management.

Recent Posts

27 Key eCommerce Metrics You Need to Track

By Elise Dopson on Feb 20, 2019

Reporting is essential in eCommerce--not only to track whether you’re doing well and meeting your goals, but to also double-check your gut feeling of success is reflected in overall performance.

After all, a hunch that performance is good won’t appease your boss or the board of directors.

You need to back it up with numbers, and prove you’re actually turning a decent profit.

But which eCommerce metrics actually prove your success? And where can you find them?

In this guide, we’re sharing 27 key eCommerce metrics you’ll need to continually monitor, track and evaluate.

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The Ultimate Guide to Working with Instagram Influencers in 2019

By Elise Dopson on Jan 16, 2019


One of the biggest marketing challenges for an eCommerce store is establishing and capitalizing upon social proof.

Enter: Influencer marketing, new marketing technique that gets people your target audience identifies with (influencers) to show your product, mention your brand, or promote the products or services you sell.

But you shouldn’t be relying solely on bloggers and vloggers to partner with on your influencer campaigns in 2019.

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15 of the Best WooCommerce Plugins to Drive More Sales

By Elise Dopson on Dec 13, 2018

When you’re starting an online business, you’ll take all the help you can get.

Aside from advice from mentors and successful people in the industry, there are various tools, software and plugins you can use for an online store running on WooCommerce. But which ones are worth investing in, and will they really help you to drive more sales?

The short answer: Yes. But luckily, you don’t have to sieve through the internet of things to find them yourself.

Here are 15 of the best WooCommerce plugins you can start using to grow your online store:

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Mobile Commerce: 7 Trends to Look For in 2019

By Elise Dopson on Oct 25, 2018

The shift to mobile is undeniable.

More than half of all internet traffic now comes from a mobile device, so it likely won’t come as a shock to learn that 62% of smartphone owners use a mobile device to shop.

That means mobile is making its mark on the eCommerce world, too.

And if you don’t start catering to this new wave of shoppers, you could be missing out on tons of new customers--and potentially thousands of dollars in sales.

In this guide, I’m sharing why this shift to mobile commerce plays a huge role in your retailer strategy--along with seven trends you need to jump on in 2019.

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6 Awesome Holiday Marketing Campaign Ideas (with Examples)

By Elise Dopson on Aug 31, 2018

We all love the holiday season.

But putting Thanksgiving dinners, Christmas presents and general festive cheer aside, it’s a great time of year for marketers to sink their teeth into a meaty marketing campaign that captures people when they’re likely to be purchasing gifts for their loved ones.

The holiday season is when brands all over the world bring their best promos and offers to customers in an attempt to snap-up a slice of the $3.19 trillion revenue that’s made within a few short weeks.

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