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Anthony Capetola

Tony is the Marketing Manager at Sales & Orders heading up our inbound marketing and advertising team. His latest adventure, though? Being a dad!

Google Shopping Google Merchant Center Feed Optimization Product Data Feeds

Google Expands GTIN Enforcement Criteria in Merchant Center
By Anthony Capetola on February 15, 2019

A notice has gone out to all Merchant Center account owners regarding Google expanding the GTIN enforcement criteria when sending a product feed. Specifically, this notice is in regards...

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping

Our Top 4 Optimizations for Boosting your Shopping Campaign ROAS
By Anthony Capetola on February 14, 2019

ROAS or Return on Ad Spend is the “buzz metric” of Shopping campaign optimization. Naturally, and as we’ve seen it time and time again, retailers always ask the same question: “How do I...

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping

3 Things You Can Do When Your Shopping Campaigns Hit a Plateau
By Anthony Capetola on February 11, 2019

So, you’ve been managing and optimizing your Shopping campaigns for quite some time now. You’ve done everything you can think of from custom ad schedules to advanced location targeting....

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Google Shopping ecommerce E-Commerce Marketing Bing Shopping

Boost Your Shopping Campaign Click Through Rate with this 2-Prong Approach
By Anthony Capetola on February 7, 2019

Click Through Rate is a mighty metric in Shopping campaigns. It defines how often people click on your ads after they’ve seen them. It is a very telling metric as well – a lower than...

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Google Shopping ecommerce E-Commerce Marketing Bing Shopping Bing Ads Google Ads

3 Ways to Cost-Effectively Drive Up Impressions in Shopping Campaigns
By Anthony Capetola on February 4, 2019

Shopping campaigns in either Google or Bing (or both) are now a staple for any ecommerce business’s digital marketing strategy. Shopping ads themselves can be a consistently reliable...

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