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Anthony Capetola

Tony is the Marketing Manager at Sales & Orders heading up our inbound marketing and advertising team. His latest adventure, though? Being a dad!

Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping Google Ads

3 Tips for Effectively Managing Brands in your Shopping Campaigns
By Anthony Capetola on February 21, 2019

One of the most common approaches to setting up Shopping campaigns is to segment everything by brand. By doing it this way, retailers can improve their control over ad spend while also...

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping Showcase Shopping Ads Mobile Optimization

How to Maximize Sales and Minimize Waste with a Dedicated Mobile Shopping Campaign
By Anthony Capetola on February 18, 2019

It truly is becoming a mobile-first world, especially in the realm of ecommerce. According to Statista, nearly 40% of all ecommerce sales in 2018 and in the US alone were attributed to ...

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Google Shopping Google Merchant Center Feed Optimization Product Data Feeds

Google Expands GTIN Enforcement Criteria in Merchant Center
By Anthony Capetola on February 15, 2019

A notice has gone out to all Merchant Center account owners regarding Google expanding the GTIN enforcement criteria when sending a product feed. Specifically, this notice is in regards...

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping

Our Top 4 Optimizations for Boosting your Shopping Campaign ROAS
By Anthony Capetola on February 14, 2019

ROAS or Return on Ad Spend is the “buzz metric” of Shopping campaign optimization. Naturally, and as we’ve seen it time and time again, retailers always ask the same question: “How do I...

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Google Shopping E-Commerce ecommerce E-Commerce Marketing Bing Shopping

3 Things You Can Do When Your Shopping Campaigns Hit a Plateau
By Anthony Capetola on February 11, 2019

So, you’ve been managing and optimizing your Shopping campaigns for quite some time now. You’ve done everything you can think of from custom ad schedules to advanced location targeting....

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