Anthony Capetola

Tony is the Marketing Manager at Sales & Orders heading up our inbound marketing and advertising team. His latest adventure, though? Being a dad!

Recent Posts

Our Top 4 Optimizations for Boosting your Shopping Campaign ROAS

By Anthony Capetola on Feb 14, 2019

ROAS or Return on Ad Spend is the “buzz metric” of Shopping campaign optimization. Naturally, and as we’ve seen it time and time again, retailers always ask the same question:

“How do I maximize my return?”

With just about every ecommerce retailer we have helped succeed on channels like Google and Bing Shopping, we’ve found that there are 4 key most common denominators that (when working in concert) contribute to substantial ROAS gains over time.

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3 Things You Can do When Your Shopping Campaigns Hit a Plateau

By Anthony Capetola on Feb 11, 2019

So, you’ve been managing and optimizing your Shopping campaigns for quite some time now. You’ve done everything you can think of from custom ad schedules to advanced location targeting. Yet, after all of that, you’ve started to notice that performance has pretty much hit its peak.

Sound familiar? Well, you’re not alone. This is an all-too-common occurrence when working with Shopping campaigns over time. Performance plateaus in Shopping campaigns, whether it be in Google or Bing, are simply inevitable.

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Boost Your Shopping Campaign Click Through Rate with this 2-Prong Approach

By Anthony Capetola on Feb 07, 2019

Click Through Rate is a mighty metric in Shopping campaigns. It defines how often people click on your ads after they’ve seen them.

It is a very telling metric as well – a lower than average (below 2%) or even a bottomed-out CTR indicates that your ad is not as compelling to the shopper than what your next competitor has.

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3 Ways to Cost-Effectively Drive Up Impressions in Shopping Campaigns

By Anthony Capetola on Feb 04, 2019

Shopping campaigns in either Google or Bing (or both) are now a staple for any ecommerce business’s digital marketing strategy. Shopping ads themselves can be a consistently reliable source for highly targeted traffic to one’s online store – traffic that not only has a high conversion probability but is also relatively less expensive to acquire than other types of campaigns like Text Ads.

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We’ve Partnered With PriceWaiter®

By Anthony Capetola on Nov 26, 2018

 

We are super excited to announce that we have partnered with PriceWaiter® to give retailers the ability to use their existing product feeds to drive new customers and orders that originate from all over the internet, including from other online stores, and even on Amazon.

Why is that great? Because you can field that offer/intent and win that customer - again, even if it’s from a customer on Amazon.com.

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