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Anthony Capetola

Tony is the Marketing Manager at Sales & Orders heading up our inbound marketing and advertising team. His latest adventure, though? Being a dad!

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Sales & Orders Named Among Finalists in the 2019 Google Premier Partner Awards
By Anthony Capetola on August 29, 2019

Today Google Partners announced the lists of finalists for the 2019 Google Premier Partner Awards. We here at Sales & Orders were honored to take home last year's award for Shopping...

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Get Your Ecommerce Store Holiday Ready [2019]
By Anthony Capetola on August 28, 2019

While it may “only” be the end of summer, preparing your ecommerce business now for the impending insanity that is the holiday season couldn’t be more important than ever before. ...

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Google is Changing the Rules for Unique Product Identifiers
By Anthony Capetola on August 21, 2019

Yet another announcement from Google, and this time it is all about product feeds and unique product identifiers. Specifically though, Google will be enforcing new rules for retailers as...

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Google Ads Is Killing Off Accelerated Delivery for Shopping and Search Campaigns [UPDATED]
By Anthony Capetola on August 20, 2019

Yes, it is true - Accelerated Delivery is going bye bye. "Starting 1st October, accelerated budget delivery will no longer be available on Search campaigns, Shopping campaigns, or shared...

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Google Very Quietly Releases Item ID Targeting for Smart Shopping Campaigns
By Anthony Capetola on August 8, 2019

And we were just as surprised as you may be now, and on the heels of us adding support for Smart Shopping campaigns in Sales & Orders. Item ID subdivision has come to Smart Shopping...

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