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Anthony Capetola

Tony is the Marketing Manager at Sales & Orders heading up our inbound marketing and advertising team. His latest adventure, though? Being a dad!

Google Shopping E-Commerce ecommerce E-Commerce Marketing Google Express Shopping Actions

Google Express to Rebrand to Google Shopping?
By Anthony Capetola on May 6, 2019

With Google Marketing Live just around the corner (May 14th), some very interesting yet vague news has many search marketers and retailers scratching their heads. Is Google Express...

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Google Shopping Google Merchant Center E-Commerce Product Data Feeds Product Data Feeds

New Google Merchant Center Shipping Requirements for Select Countries
By Anthony Capetola on May 1, 2019

As of July 31st, 2019, retailers with country of sale set to Austria, Belgium, Canada, Ireland, or Poland will be required to submit accurate shipping rates for their product feeds in...

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Bing Ads Has Now Become Microsoft Advertising
By Anthony Capetola on April 29, 2019

Just earlier today, Microsoft announced that it has rebranded Bing Ads to Microsoft Advertising and with it is seeking to usher in a new era for its suite of ad products such as the...

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E-Commerce ecommerce E-Commerce Marketing Bing Shopping Bing Ads AOL Yahoo

Bing Now Serving Shopping Ads on Yahoo and AOL
By Anthony Capetola on April 23, 2019

Back in January, Bing Ads announced a strengthened partnership with Verizon Media in an effort to help improve how consumers find products and services across multiple platforms. Now,...

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Google Shopping Product Data Feed Optimization Product Data Feeds

Google Product Category Now Only Optional in Google Shopping
By Anthony Capetola on March 27, 2019

The first of 2019's Google Product Feed Specifications updates is now official! Emails have just been received - Google Product Category has now been made optional for ALL PRODUCT...

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