Anthony Capetola

Tony is the Marketing Manager at Sales & Orders heading up our inbound marketing and advertising team. His latest adventure, though? Being a dad!

Recent Posts

Google Product Category Now Only Optional in Google Shopping

By Anthony Capetola on Mar 27, 2019

The first of 2019's Google Product Feed Specifications updates is now official!

Emails have just been received - Google Product Category has now been made optional for ALL PRODUCT TYPES. Changes will take effect starting March 27th, 2019.

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Google Images Now Part of Search Network for Shopping Ads by Default

By Anthony Capetola on Mar 08, 2019

Emails have gone out as of today with Google announcing that image search will now be part of the Search Network by default for Shopping Ads.

Previously, the images section of Google was eligible to display Shopping Ads, however only when advertisers enabled the Search Partner Network as part of their campaign setup.

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Google Adds Organic Listings for Merchant Center Feeds

By Anthony Capetola on Feb 23, 2019

Yesterday, Google officially announced three major "upgrades" to three of its core products: Merchant Center, Search Console, and Manufacturer Center.

The add-ons to Merchant Center and Search Console are especially exciting for retailers as Google has expanded the capabilities of search platform to aid merchants in reaching more shoppers online.

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3 Tips for Effectively Managing Brands in your Shopping Campaigns

By Anthony Capetola on Feb 21, 2019

One of the most common approaches to setting up Shopping campaigns is to segment everything by brand.

By doing it this way, retailers can improve their control over ad spend while also maintaining a more streamlined approach to managing bids and other campaign optimizations.

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How to Maximize Sales and Minimize Waste with a Dedicated Mobile Shopping Campaign

By Anthony Capetola on Feb 18, 2019

It truly is becoming a mobile-first world, especially in the realm of ecommerce.

According to Statista, nearly 40% of all ecommerce sales in 2018 and in the US alone were attributed to shoppers using mobile devices to purchase goods online.

That figure is estimated to near 45% as of 2019, and by 2021 over half of all ecommerce sales in the US are expected to stem from mobile shopping.

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