Anthony Capetola

Tony is the Marketing Manager at Sales & Orders heading up our inbound marketing and advertising team. His latest adventure, though? Being a dad!

Recent Posts

Google Shopping Ads Testing New, Expandable, Full-Width Carousel?

By Anthony Capetola on Dec 08, 2017

We’ve seen quite a few rollouts by Google for Shopping this year. Some were big, such as an entirely new, and still-evolving Merchant Center, and others relatively small in the grand scheme of it.

As far as the display of Shopping ads themselves goes we’ve encountered Showcase formats and enhanced mobile-only styles.

Today, our team discovered yet another, and what we believe has not been seen just yet. We were only able to recreate the experience on a select few computers.

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8 Automated Marketing Emails Every eCommerce Business Needs

By Anthony Capetola on Dec 07, 2017

There are very few aspects of your eCommerce business that can run on autopilot.

But there is one area in particular where automating may actually increase conversions and sales, while also boosting your brand engagement and customer loyalty.

Seriously, it’s true.

And I’m going to share the secret sauce with you today.

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We've Partnered With BigCommerce & Launched 'Google Shopping by Sales & Orders'!

By Anthony Capetola on Dec 04, 2017

Bethpage, NY – Sales & Orders, Premier Google Partner and creator of Management Software for Google Shopping, announced today it has partnered leading ecommerce platform provider BigCommerce to launch ‘Google Shopping by Sales & Orders,’ a native Product Feed Tool designed to help BigCommerce store owners effectively leverage the full capabilities Google Shopping.

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AdWords Remarketing and Dynamic Remarketing Campaigns Now Expanded to Gmail

By Anthony Capetola on Nov 10, 2017

Yesterday, Inside AdWords published a lovely reminder about some of the new innovations from Merchant Center and AdWords.

My reaction went something like this:

“New stuff? No ☹.”

“Wait!!!!” New stuff? YES!!!! 😊”

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[DOWNLOAD] The Definitive 2017 Google Shopping Holiday Optimization Checklist

By Anthony Capetola on Nov 07, 2017

With Black Friday and Cyber Monday just around the corner, its never too late to get in some preparations for what could be your busiest time of year yet.

We've been slowly leading up to it with our series of Google Shopping Cyber Monday optimization posts.

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