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The Google Shopping Blog

Anthony Capetola

Recent Posts

What Google has dubbed the “new Feeds experience,” retailers new to Google Shopping or with brand new Merchant Center accounts are getting a first-hand access to an entirely updated UI for the feeds section.

Wow does time sure fly. It has felt like a blink of an eye since we last posted about holiday preparations for Google Shopping.

Though our 2016 Google Shopping Holiday Optimization Checklist is comprehensive enough that...

With Google’s US search market share of nearly 64%, and a global share of over 77%, there is absolutely no reason why E-Commerce retailers shouldn’t be utilizing Google Shopping as a primary search engine marketing...

It’s noisy out there in search engine marketing. So much so that retailers today are getting lost in big words like “semantic,” “programmatic,” and “machine-learning.”

Then there are the acronyms that are thrown about...

Retailers and marketers to take full advantage of segmentation and, over the years, we have seen the monumental impact that proper segmentation can have on Google Shopping performance and subsequent remarketing efforts...

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