Google Images Now Part of Search Network for Shopping Ads by Default

By Anthony Capetola on Mar 08, 2019

Emails have gone out as of today with Google announcing that image search will now be part of the Search Network by default for Shopping Ads.

Previously, the images section of Google was eligible to display Shopping Ads, however only when advertisers enabled the Search Partner Network as part of their campaign setup.

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Remarketing Guide: Turn Online Leads into Conversions

By Matt Duczeminski on Feb 26, 2019

Think back to the last time you bought something from a brand you’d never heard of before.

Chances are, you didn’t buy it right away.

No matter how inexpensive the item was, you most likely hesitated for at least a little while. You might have even waited a few days, or even weeks, before actually going through with the purchase.

Or...maybe you didn’t end up going through with the purchase, after all. Maybe you took a quick look at a new gadget that caught your attention, said to yourself “I’ll check this out a bit more later,” and promptly forgot all about it.

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Google Adds Organic Listings for Merchant Center Feeds

By Anthony Capetola on Feb 23, 2019

Yesterday, Google officially announced three major "upgrades" to three of its core products: Merchant Center, Search Console, and Manufacturer Center.

The add-ons to Merchant Center and Search Console are especially exciting for retailers as Google has expanded the capabilities of search platform to aid merchants in reaching more shoppers online.

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3 Tips for Effectively Managing Brands in your Shopping Campaigns

By Anthony Capetola on Feb 21, 2019

One of the most common approaches to setting up Shopping campaigns is to segment everything by brand.

By doing it this way, retailers can improve their control over ad spend while also maintaining a more streamlined approach to managing bids and other campaign optimizations.

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27 Key eCommerce Metrics You Need to Track

By Elise Dopson on Feb 20, 2019

Reporting is essential in eCommerce--not only to track whether you’re doing well and meeting your goals, but to also double-check your gut feeling of success is reflected in overall performance.

After all, a hunch that performance is good won’t appease your boss or the board of directors.

You need to back it up with numbers, and prove you’re actually turning a decent profit.

But which eCommerce metrics actually prove your success? And where can you find them?

In this guide, we’re sharing 27 key eCommerce metrics you’ll need to continually monitor, track and evaluate.

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How to Maximize Sales and Minimize Waste with a Dedicated Mobile Shopping Campaign

By Anthony Capetola on Feb 18, 2019

It truly is becoming a mobile-first world, especially in the realm of ecommerce.

According to Statista, nearly 40% of all ecommerce sales in 2018 and in the US alone were attributed to shoppers using mobile devices to purchase goods online.

That figure is estimated to near 45% as of 2019, and by 2021 over half of all ecommerce sales in the US are expected to stem from mobile shopping.

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Google Expands GTIN Enforcement Criteria in Merchant Center

By Anthony Capetola on Feb 15, 2019

A notice has gone out to all Merchant Center account owners regarding Google expanding the GTIN enforcement criteria when sending a product feed.

Specifically, this notice is in regards to a Merchant Center warning for products labeled ‘GTIN not related to brand’.

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Our Top 4 Optimizations for Boosting your Shopping Campaign ROAS

By Anthony Capetola on Feb 14, 2019

ROAS or Return on Ad Spend is the “buzz metric” of Shopping campaign optimization. Naturally, and as we’ve seen it time and time again, retailers always ask the same question:

“How do I maximize my return?”

With just about every ecommerce retailer we have helped succeed on channels like Google and Bing Shopping, we’ve found that there are 4 key most common denominators that (when working in concert) contribute to substantial ROAS gains over time.

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3 Things You Can do When Your Shopping Campaigns Hit a Plateau

By Anthony Capetola on Feb 11, 2019

So, you’ve been managing and optimizing your Shopping campaigns for quite some time now. You’ve done everything you can think of from custom ad schedules to advanced location targeting. Yet, after all of that, you’ve started to notice that performance has pretty much hit its peak.

Sound familiar? Well, you’re not alone. This is an all-too-common occurrence when working with Shopping campaigns over time. Performance plateaus in Shopping campaigns, whether it be in Google or Bing, are simply inevitable.

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Boost Your Shopping Campaign Click Through Rate with this 2-Prong Approach

By Anthony Capetola on Feb 07, 2019

Click Through Rate is a mighty metric in Shopping campaigns. It defines how often people click on your ads after they’ve seen them.

It is a very telling metric as well – a lower than average (below 2%) or even a bottomed-out CTR indicates that your ad is not as compelling to the shopper than what your next competitor has.

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3 Ways to Cost-Effectively Drive Up Impressions in Shopping Campaigns

By Anthony Capetola on Feb 04, 2019

Shopping campaigns in either Google or Bing (or both) are now a staple for any ecommerce business’s digital marketing strategy. Shopping ads themselves can be a consistently reliable source for highly targeted traffic to one’s online store – traffic that not only has a high conversion probability but is also relatively less expensive to acquire than other types of campaigns like Text Ads.

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The Ultimate Guide to Working with Instagram Influencers in 2019

By Elise Dopson on Jan 16, 2019


One of the biggest marketing challenges for an eCommerce store is establishing and capitalizing upon social proof.

Enter: Influencer marketing, new marketing technique that gets people your target audience identifies with (influencers) to show your product, mention your brand, or promote the products or services you sell.

But you shouldn’t be relying solely on bloggers and vloggers to partner with on your influencer campaigns in 2019.

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Beginner's Guide to Snapchat Advertising

By Matt Duczeminski on Jan 07, 2019

A few months ago we talked about the many ways Snapchat can be used to market your brand.

While the focus of that article was more on how to organically grow a following on Snapchat, it also briefly touched on the prospect of actually advertising your brand on the platform, as well.

Piggybacking off of this brief overview, today we’re going to take a much closer look at how paid advertising works on Snapchat, and discuss how you can use the platform to promote your brand to consumers at all stages of the sales funnel.

Throughout this article, we’ll explain:

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15 of the Best WooCommerce Plugins to Drive More Sales

By Elise Dopson on Dec 13, 2018

When you’re starting an online business, you’ll take all the help you can get.

Aside from advice from mentors and successful people in the industry, there are various tools, software and plugins you can use for an online store running on WooCommerce. But which ones are worth investing in, and will they really help you to drive more sales?

The short answer: Yes. But luckily, you don’t have to sieve through the internet of things to find them yourself.

Here are 15 of the best WooCommerce plugins you can start using to grow your online store:

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Join the Personalization Push by Customizing Your Packaging with 7 Simple Techniques

By Jake Rheude on Dec 03, 2018

You’ve worked hard to optimize your website, simplify your shopping cart, offer free shipping, and so much more in an effort to improve a shopper's experience. But, customer expectations are pushing these solutions from competitive advantage to must-haves for business success.

If you want to stand out and secure a better chance at a repeat purchase, you need to ensure a great user experience for customers after they make a purchase which means taking your packaging to the next level.

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We’ve Partnered With PriceWaiter®

By Anthony Capetola on Nov 26, 2018


We are super excited to announce that we have partnered with PriceWaiter® to give retailers the ability to use their existing product feeds to drive new customers and orders that originate from all over the internet, including from other online stores, and even on Amazon.

Why is that great? Because you can field that offer/intent and win that customer - again, even if it’s from a customer on

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Creating an Effective Relationship Marketing Strategy for Your Ecommerce Business

By Matt Duczeminski on Nov 05, 2018

No matter what industry your company operates in;

No matter what products you sell or services you offer;

Whether your target consumers are individual people or major corporations;

The key to ongoing success is in building solid, long-lasting relationships with your customers.

Yes, the quality of your products or services certainly matters, as well; you’re obviously not going to keep your customers around if your main offering isn’t all that great.

But those are table stakes. Even if your products are high in quality, that won’t be enough to differentiate you from your competitors nowadays.

The modern consumer wants more.

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Why Single Product Ad Groups are a Google Shopping Nightmare

By Anthony Capetola on Oct 30, 2018

Happy Halloween! It’s that time of the year again for tricks, treats, and of course a few good scares as well.

Haunted houses and ghastly ghouls aside, “scary” can mean a lot of things for all different walks of life, especially more so in ecommerce marketing.

Our team sees and tackles our very own type “scary” every single day in the form of mismanaged or poorly optimized approaches to Google Shopping.

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Sales & Orders Named the 2018 Premier Partner Award Winner in Shopping Innovation (Americas)

By Anthony Capetola on Oct 26, 2018

On October 25th, 2018, Google Premier Partners from all parts of the Americas (including Canada, US, South America) gathered together in New York City to honor finalists and name winners for the 2018 Premier Partner Awards.

We here at Sales & Orders were honored as finalists in the Shopping Innovation category in mid-September of 2018.

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Mobile Commerce: 7 Trends to Look For in 2019

By Elise Dopson on Oct 25, 2018

The shift to mobile is undeniable.

More than half of all internet traffic now comes from a mobile device, so it likely won’t come as a shock to learn that 62% of smartphone owners use a mobile device to shop.

That means mobile is making its mark on the eCommerce world, too.

And if you don’t start catering to this new wave of shoppers, you could be missing out on tons of new customers--and potentially thousands of dollars in sales.

In this guide, I’m sharing why this shift to mobile commerce plays a huge role in your retailer strategy--along with seven trends you need to jump on in 2019.

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We Now Manage Feeds for Shopping Actions

By Anthony Capetola on Oct 19, 2018

Our team is excited to announce support for Shopping Actions, not only via our apps for BigCommerce and Shopping and our Multi-Platform Feed Tool, but we can now provide Feed Management specifically for Shopping Actions!

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How to Sell on Amazon: Beginner's Guide

By Matt Duczeminski on Oct 05, 2018

You’ve heard of Amazon, right?

(If not: Welcome to the internet!)

In all seriousness, there’s no doubt you’ve heard of the ecommerce giant. Amazon is now the most valuable company in the world, having grown its wealth by nearly 50% since this time last year. It’s ranked at or near the top of Nielsen’s reputation rankings since at least 2014. And it sees nearly 197 million monthly unique visitors in the US alone.

Why are we telling you all this?

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Its Official! Switch to the New Google Ads Experience by October 4th [UPDATE 9/27/18]

By Anthony Capetola on Sep 20, 2018

The emails started rolling in today with the official word:

Topics: Google Ads
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Amazon PPC Guide to Help You Sell More Products Online

By Matt Duczeminski on Sep 19, 2018

As the owner or manager of an ecommerce store, you know how beneficial it can be for your business to have a presence on Amazon.

Of course, your competitors - both large and small alike - know it, too.

While you certainly should invest a decent amount of time and energy into optimizing your presence on Amazon to maximize your organic visibility, you do have another option at your disposal:

Amazon pay-per-click ads.

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We've Launched Our Bing Shopping Campaign Manager!

By Anthony Capetola on Sep 11, 2018

Not too long ago we announced the launch of our Bing Shopping Feed Tool which since then has allowed us to help more merchants expand their search marketing efforts.

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6 Awesome Holiday Marketing Campaign Ideas (with Examples)

By Elise Dopson on Aug 31, 2018

We all love the holiday season.

But putting Thanksgiving dinners, Christmas presents and general festive cheer aside, it’s a great time of year for marketers to sink their teeth into a meaty marketing campaign that captures people when they’re likely to be purchasing gifts for their loved ones.

The holiday season is when brands all over the world bring their best promos and offers to customers in an attempt to snap-up a slice of the $3.19 trillion revenue that’s made within a few short weeks.

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Finalists Announced in the 2018 Google Premier Partner Awards

By Anthony Capetola on Aug 27, 2018

As of earlier today, finalists in all categories for this year’s Google Premier Partner Awards were announced and published at:

First, a big congratulations to all finalists in all categories.

And yes, if you checked that list, Sales & Orders is one of 7 finalists in the Shopping Innovation category!

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How to Advertise on Google Strategically to Grow Your Business

By Matt Duczeminski on Aug 27, 2018

You’ve heard of Google, right?

I thought so.

After all, it’s by far the most popular and most-used search engine site in existence, accounting for
about 75% of all web searches the world over.

As the owner or manager of an ecommerce company, if you’re not leveraging Google as a means for advertising your’re missing out.
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Cross Border Ecommerce: 5 Strategies for Going International

By Elise Dopson on Aug 14, 2018


Long gone are the days of selling products online to people who are within close proximity to your warehouse. If you’re restricting yourself to one area, your online earnings will plateau and remain stagnant—unless you do something about it.

Luckily, in the ever-changing world of eCommerce, businesses have plenty of opportunities to target people further afield—even if they’re on the other side of the planet.

Fancy a slice of the cross-border eCommerce action?

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PriceJoy® By Sales & Orders Now an Official Google CSS Partner

By Anthony Capetola on Aug 13, 2018

We're extremely excited to announce that through our newly launched Comparison Shopping Service, PriceJoy®, we are now an Official Google CSS Partner.

By leveraging PriceJoy®, both EU-based and EU-targeting retailers can now list their products in the new, dedicated positions for Comparison Shopping Services on Google Shopping.

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Google Has Updated Policies for Showcase Shopping Ads

By Anthony Capetola on Aug 08, 2018

Notices have just started pouring in for retailers who are utilizing one of the more recent additions  to Google Shopping: Showcase Shopping Ads.

Google has announced a minor change to select governing policies about Showcase Shopping Ads.

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The Price Is Right — Or Is It? How to Price a Product

By Jake Rheude on Aug 08, 2018

About 87% of e-commerce customers surveyed say that price is the most important factor in their purchase decision, so you’ve got to optimize your product pricing if you want your business to thrive, or even survive.

The question is, how do you make sure the price is right?

The short answer: hard work and testing to determine the right pricing strategy.

In the e-commerce space, that means collecting data and trying your hand at a variety of price points to find what fits best for your online business needs as well as your customers.

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Updates to California's Proposition 65 May Affect Your E-Commerce Business

By Matt Duczeminski on Jul 31, 2018

IMPORTANT NOTICE (Google Shopping):

A new attribute for feeds [consumer_notice] is being rolled out by Google as the new Prop 65 regulations will be enforced by August 30th 2018.

Our engineers are adding this new attribute to our Advanced Modify tool to assist retailers in ensuring their feeds comply with the new stipulations. Scroll down further to learn more.

If you’ve ever done business with consumers located in the state of California, you’re probably at least somewhat familiar with Proposition 65 - the law requiring suppliers of products that include potentially hazardous materials to warn their customers of this potential danger.

As familiar as the law might be to you and your company, come the end of August 2018, this might change rather drastically. As you might imagine, failure to comply with these changes can end up causing major problems for your organization.

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Check Out The New Google Merchant Center Diagnostics

By Anthony Capetola on Jul 30, 2018

We’re starting to see Google’s latest overhaul of Merchant Center and we are really liking the new look and feel of it.

The change was made to the Feed Diagnostics section. Google not only cleaned up the aesthetics, but they also added a lot more ease to filtering (among a few other “upgrades”).

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Google Shopping in the EU: What You Need to Know

By Anthony Capetola on Jul 23, 2018

It was the major talk of the town for a few months this year: The EU’s incredible anti-trust case against Google, but more specifically how Google had to alter Google Shopping in the European market altogether.

(You can read the exact details outlined in a memo released by the European Commission here.)

The bare bones of it all essentially boiled down to the belief that Google was allegedly abusing its market hold over comparison shopping in the EU. The European Commission alleged that Google was “favoring its own content and thus muscling out” its competitors in the various CSEs or Comparison Shopping Engines out there.

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How to Create the Best Customer Loyalty Program for Your Ecommerce Business

By Elise Dopson on Jul 23, 2018

Finding new customers is tough, right?

Not only do your existing marketing processes need to be perfected to find new customers regularly, but you’ll have to actively search the market and stay up-to-date with new trends.

If you’re thinking, “it’s hard work”, you’re not the only one.

What if I told you that constantly feeling pressured to acquire new customers isn’t the only marketing model you’ll need to grow your eCommerce brand?

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The Skinny on Google's Shopping Actions and Google Express

By Anthony Capetola on Jul 18, 2018

So, we’ve received quite a few questions regarding two of the most interesting ways Google is looking to transform online shopping: Shopping Actions and Google Express.

Shopping Actions, officially announced in March of this year, has essentially taken the place of the now retired Purchases on Google program.

For consumers, Shopping Actions seeks to create a far more seamless purchase journey between Google Search (Shopping too!), and even through Google Assistant such as on Google Home devices.

Essentially, shoppers can leverage the various Google products and platforms to make online purchasing quicker and easier.

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How to Start a Successful Online Store in 2019

By Anthony Capetola on Jul 11, 2018

Are you ready to start selling online?

Wondering how to get started?

The good news is it’s not difficult to build an e-commerce website. And you don’t need experience with coding to make an awesome store either.

One thing you do need to be successful, however, is the right plan. And that’s exactly what today’s guide has in store for you.

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How Micro-Influencers Can Help Ecommerce Brands Grow Their Audience

By Victoria Greene on Jul 09, 2018

When you’re building your ecommerce store, one of the hardest things to do is growing your audience. Word-of-mouth marketing from current customers can only take you so far and it can be months before you see the fruits of your SEO efforts.

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South Dakota v. Wayfair, Inc.: What Does the Supreme Court Ruling Mean for Ecommerce?

By Matt Duczeminski on Jun 28, 2018

By now, you’ve probably heard that the Supreme Court ruled last week (June 21, 2018) to allow individual states to require that ecommerce retailers begin collecting sales tax on sales made within state lines.

(If that’s a bit confusing, it’s because there’s a lot to unpack, here. Don’t worry, we’ll clarify everything throughout this article.)

But first, let’s go over exactly what happened within the Supreme Court’s walls, as well as what all led up to the decision in the first place.

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Google Product Feed Specifications Update for 2018

By Anthony Capetola on Jun 27, 2018

Google has announced this years updates to Product Feed Specifications!

We see these every year as Google continues to seek to improve the Shopping experience for both consumers and retailers alike.

This years updates follow a bit of a theme in that certain requirements and how products may be disapproved are being relaxed.

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You Can Now Set Up Your Bing Shopping Feed For Free Using Sales & Orders!

By Anthony Capetola on Jun 26, 2018

We are super excited to announce the official launch of our Bing Shopping Feed Tool. You can now extend the reach of your product advertising to an entirely new sector of shoppers searching for products online.

The best part is that we’re making it super easy to get started, and it’s FREE for up to 100,000 products!

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A Guide To Creating An Affiliate Program For Your eCommerce Brand

By Michael Folling on Jun 19, 2018

Are you looking for a new marketing channel for your ecommerce business?

Would you like to have a network of experienced marketers to promote your products for you?

If you answered yes to either of the questions above, then you should consider creating an affiliate program. With an affiliate program you can get more customers for less effort by leveraging the experience of other marketers.

In this post I’ll show you how to create an affiliate program, including:

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We've Launched Our New Google Shopping Feed Tool Supporting URL and File Imports!

By Richard Aviles on Jun 15, 2018

We have officiallly launched compatibility for our free data feed tool, once only available for BigCommerce and Shopify users, for virtually all e-commerce platforms.

This includes platforms such as Magento, Open Cart, 3D Cart, Volusion and many more.

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How to Write the Perfect Abandoned Cart Email

By Matt Duczeminski on Jun 08, 2018


Cart abandonment.

For ecommerce business owners, those two words rank higher than the boogeyman and that dream where you’re naked in 4th period English in terms of things that keep you up at night.

Unfortunately, unlike those other two nightmares, cart abandonment is all too real - and all too prevalent.

According to research conducted by the Baymard Institute, the overall cart abandonment rate for online stores is a whopping 69.23%. In other words, for every ten online shoppers that load up their virtual shopping cart, less than three of them actually end up going through with their purchase.

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Ecommerce Content Marketing: Best Practices for 2018

By Elise Dopson on May 17, 2018

Content marketing is taking over the world -- there’s no doubting that.

With 93% of marketers now using content marketing, there’s no sign of its power slowing down.

...Especially when considering the fact content marketing costs 62% less than traditional marketing, yet generates almost 3x more leads:

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24 Must-Have Shopify Apps to Boost Sales in 2019

By David Oragui on May 14, 2018

Shopify powers over 500,000 businesses in 175 countries.

It’s one of the most popular eCommerce platforms out there today.

Imagine the competition.

That’s exactly why you need to know how to use the right tools and technology available out there, so you can gain an edge over your competitors.

But with so many apps out there, it can be hard to tell which one would actually bring you results.

Here is a list of the best Shopify apps in 2019 to help you boost your sales:

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Getting Started With Google Shopping Ads to Sell Products Online

By Matt Duczeminski on May 09, 2018

It’s no secret that ranking highly on Google is a key method for gaining visibility for your company - no matter what industry you operate in.

For ecommerce companies that, by nature, operate completely online, ranking highly on Google is absolutely essential.

But there’s more to it than simply ranking high on Google for search terms related to your brand’s products; for an ecommerce company to be truly successful, it needs to rank highly for terms used by individuals who are currently in “buying mode.”

This is where Google Shopping ads come into play.

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Sales & Orders Releases Q1 2018 US Google Shopping Growth Analysis Report

By Richard Aviles on Apr 27, 2018

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Get More Snapchat Followers With These Easy Steps [2018]

By Matt Duczeminski on Apr 26, 2018

When it comes to Snapchat, there are generally two types of people:

Those who are completely obsessed with it, and those who have absolutely no idea what all the fuss is about.

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Preparing Your Ecommerce Company for GDPR Compliance

By Matt Duczeminski on Apr 20, 2018

In January 2012, the European Union began creating what is now known as the General Data Protection Regulation, or GDPR.

Aimed at ensuring the security of personal data for all citizens of countries within the European Union (and elsewhere), the GDPR will officially become the law of the land on May 25, 2018 for companies operating within all EU member states. Additionally, companies around the world will be required to adhere to GDPR regulations when engaging in business relations with individuals or entities within EU member states.

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The Best BigCommerce Apps to Improve Your Ecommerce Sales [2018]

By David Oragui on Apr 10, 2018

ECommerce is booming, and its future looks brighter than ever.

Combined with the low-barrier to entry for starting a dropshipping business, it’s no surprise almost 10% of all retail sales occur via an eCommerce store.

With this growth in mind, it’s more important than ever that you’re aware of the tools and software available to help you gain an unfair advantage over your growing list of competitors.

That’s why we’ve put together this list of BigCommerce apps that’ll help you improve processes in all areas of eCommerce, from analytics and reporting to marketing and shipping & fulfillment.

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Using ROAS to Measure the Effectiveness of Your Ad Campaigns

By Matt Duczeminski on Mar 30, 2018

As the owner/manager of an ecommerce business, you’ve probably heard the phrase “you gotta spend money to make money” more times than you can count.

Now, we’re not going to get into a huge debate over whether or not that’s true; that’s another topic for another time.

What we will say, though, is that your goal should always be to make as much money as you possibly can off of every single dollar you invest in your business.

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Transactional Email Service Providers You Should Know - 2018

By David Oragui on Mar 29, 2018


Transactional emails are automatically triggered by user actions, like order placement, registration, reminder or notification emails.

There are tons of transactional email service providers out there. And most of them essentially provide the same basic features. But that absolutely doesn’t mean you should go for the first one you come across.

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Social Commerce: 8 Benefits for Your Business

By David Oragui on Mar 21, 2018

Shopping has always been an inherently social activity, and traditional e-commerce took the charm away.

But even the internet couldn’t stop people from bringing their friends with them to shop online.

And this is where social commerce comes in.

So, what exactly is social commerce? And why should you care?

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How MAP Policies Can Affect Your Pricing Strategy - and Your Business

By Matt Duczeminski on Mar 16, 2018


There’s no denying that your pricing strategies have a major impact on the overall success of your company.

For one thing, the price at which you offer your products is one of the determining factors as to whether or not consumers will actually do business with your company. As marketing consultant agency Stax Inc. found by surveying over 40,000 consumers, product pricing ranks among the top three factors considered when making a purchase for about half of the population - and is the most important factor for nearly 20% of consumers.

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Cross-selling to Get Even More Value From Customers

By Matt Duczeminski on Mar 09, 2018

A few months ago, we talked about the importance of implementing upselling tactics as a way to improve customer loyalty into your ever-evolving sales playbook.

In that article, we briefly mentioned another tactic that is often discussed right alongside upselling:


While we didn’t get too deep into discussing cross-selling in our previous post, we promised that we’d get to doing so in the near future.

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What You Need to Know to Crush it with Facebook Messenger

By Pete Boyle on Mar 05, 2018

What your customers want, and expect, from you has changed.

Spend any time researching ecommerce online and you’ll invariably come up against the same tired tactics with a new spin.

We still depend so heavily on a one way method of communication. We aggressively throw ads on social media, use popups on landing pages, and send emails at users in an attempt to get them to convert.

But customer expectation is changing.

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6 Product Landing Page Optimization Tips for Higher Conversion Rates

By Richard Aviles on Mar 01, 2018

In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.

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Google Shopping Pro Optimization Tip: Building a Top Performers Campaign

By Richard Aviles on Feb 28, 2018

Effective Google Shopping strategy doesn't necessarily need to be overly complicated.

In our latest video, Marketing Manager Tony Capetola details a very simple optimization technique that can drive up your top line revenue, and help you make more sales.

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7 E-Commerce Trends Retailers Should Be Aware of in 2018

By Richard Aviles on Feb 22, 2018

As the principles of e-commerce itself continue to mutate, so must your approach to mastering it.

It’s easy to fall into the trap of what’s convenient, and what’s convenient is to just keep doing the same thing when it comes to marketing, customer service, and other aspects of running your own e-commerce store.

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VIDEO: 4 Most Forgotten Aspects of Properly Managing a Google Shopping Campaign

By Richard Aviles on Feb 21, 2018

Google Shopping campaign management is an inherently complicated task with a lot of moving parts.

Often times, some of these aspects of campaign management go over looked or are entirely forgotten about. The problem is, in the case of Google Shopping, any combination of omitted tasks can result in poor results. 

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The Potential Impact of Blockchain Technology on Ecommerce

By Anthony Capetola on Feb 20, 2018

It’s hard to have missed the recent massive hype around Bitcoin, blockchain and cryptocurrencies, as they were likely the buzzwords of 2017. Blockchain technology (in its modern incarnation) has been around since 2008, but it was only last year that the tech has found its way into the early mainstream.

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VIDEO: The 2 Worst Google Shopping Campaign Structures

By Richard Aviles on Feb 19, 2018

Campaign structure truly is everything when it comes to managing a Google Shopping campaign.

Without the proper structure, your campaign will never truly live up to its full potential.

In this video, our Marketing Manager, Tony Capetola, breaks down what the worst structures look like, and how you can remedy them. 

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How to Start a Dropshipping Business

By David Oragui on Feb 13, 2018

So you’re interested in starting a dropshipping business?

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Why Live Chat Is A Can’t Miss Tool for E-Commerce Businesses

By Richard Aviles on Feb 08, 2018

In today’s era of instant gratification, waiting on hold for or pressing buttons on your phone for customer service is something that is outdated, and quite frankly, extremely frustrating.

From a personal stand point, there are few things less appealing that having to go through that process.

And I’m not alone. In fact, according to a recent report by Groove, only 44% of consumers reported having a positive experience via phone support.

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How Trump's New Tax Bill May Impact eCommerce

By Matt Duczeminski on Feb 06, 2018

As you’ve almost certainly heard by now, Congress recently passed its long-awaited - and long-debated - tax bill.

Topics: E-Commerce
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The Importance of Branding in E-Commerce

By Richard Aviles on Jan 23, 2018

When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components that make up a brand are far more than just visual elements.

In addition to the mental image your brand evokes in consumers, there also exists a group of ideas or associations consumers have regarding your company. And these ideas and associations can manifest both in a practical and psychological way.

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4 Simple Strategies to Build an Email List for Ecommerce Stores

By Greg d’Aboville on Jan 16, 2018


That’s the median ROI for email according to an eMarketer survey.

Put it another way, for every dollar you spend on email, you’ll get $2.22.

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7 Inventory Management Strategies to Help With Your Store's Success

By David Oragui on Jan 11, 2018

How you manage your inventory can make or break your business.

According to a report by Wasp Barcode, 43% of small business owners either use manual methods (pen and paper or spreadsheets) to track inventory or don't track inventory at all.

That's a disaster waiting to happen.

In fact, it's a disaster happening happening right now as e-commerce owners are throwing away millions of dollars each year due to improper inventory management.

Now's the time to change that.

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Sales & Orders Releases Q4 2017 US Google Shopping Growth Analysis Report

By Richard Aviles on Jan 05, 2018

2017 has officially come to its conclusion, and to the delight of e-commerce retailers across the country was an overwhelmingly successful year on Google Shopping.

Q4 of 2017, with the help of a record breaking Black Friday/Cyber Monday and busier than usual holiday season, produced substantial growth compared to Q4 2016.

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ALERT: Google Merchant Center Experiencing Technical Issue for Product Feed Processing

By Anthony Capetola on Jan 04, 2018

Our team has been made aware of a technical issue Google is experiencing for Product Feed update processing in Merchant Center.

As of the time of this first posting, Google has stated that they are unable to process updates to feeds for use in Google Shopping.

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Increase Average Order Value to Drive Up Monthly Revenue

By Matt Duczeminski on Jan 04, 2018

As the owner of a retail store - whether brick-and-mortar or ecommerce - there’s nothing more exciting than seeing a customer head to the checkout area with a bunch of stuff in their cart.

Sure, it’s nice and all when a customer purchases one of your items. But, as you surely know, it takes a lot of time, effort, and money to get that customer to even check out your store in the first place - let alone actually make a purchase.

In other words, it’s much better for your business if they buy more than one measly product during their visit.

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How to Use Upsells to Boost Revenue and Lift Customer Loyalty

By Matt Duczeminski on Dec 20, 2017

Even if you’ve never heard the phrase “upsell” in your life, you know what one is.

Chances are, you’ve been upsold on small and large purchases alike at some point in your life. You may have even engaged with someone today who tried to get you to spend more money at their store or place of business.



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Google Customer Match Audiences Can Now Target by Home Address and Phone Number

By Richard Aviles on Dec 18, 2017

Google’s Customer Match audience targeting just got even more comprehensive. Now, advertisers can remarket to known customers by phone number and mailing address in addition to the already existing targeting by e-mail address.

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How Repealing Net Neutrality Could Affect Your Ecommerce Business

By Matt Duczeminski on Dec 14, 2017

It’s not a stretch to say that, as an ecommerce business, you owe your livelihood in large part to the internet.

More specifically, you owe your livelihood to the freedom the internet has provided your business. For all intents and purposes, it’s never been easier to expand your company’s reach, and to get your brand noticed by people all over the world.

That being said, if you’ve been reading up on the potential repeal of net neutrality, you might be a bit...well...scared.

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5 Easy Google Shopping Optimizations for Your E-Commerce Store This Holiday Season

By Richard Aviles on Dec 11, 2017

With the holiday season upon us, many e-commerce retailers are staring at a make-or-break stretch of the year.

Ideally, this is the time where your store performs its best in channels, such as Google Shopping. Unfortunately, there are many that find themselves behind the curve during the most important time of the year for their business.

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Google Shopping Ads Testing New, Expandable, Full-Width Carousel?

By Anthony Capetola on Dec 08, 2017

We’ve seen quite a few rollouts by Google for Shopping this year. Some were big, such as an entirely new, and still-evolving Merchant Center, and others relatively small in the grand scheme of it.

As far as the display of Shopping ads themselves goes we’ve encountered Showcase formats and enhanced mobile-only styles.

Today, our team discovered yet another, and what we believe has not been seen just yet. We were only able to recreate the experience on a select few computers.

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8 Automated Marketing Emails Every eCommerce Business Needs

By Anthony Capetola on Dec 07, 2017

There are very few aspects of your eCommerce business that can run on autopilot.

But there is one area in particular where automating may actually increase conversions and sales, while also boosting your brand engagement and customer loyalty.

Seriously, it’s true.

And I’m going to share the secret sauce with you today.

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We've Partnered With BigCommerce & Launched 'Google Shopping by Sales & Orders'!

By Anthony Capetola on Dec 04, 2017

Bethpage, NY – Sales & Orders, Premier Google Partner and creator of Management Software for Google Shopping, announced today it has partnered leading ecommerce platform provider BigCommerce to launch ‘Google Shopping by Sales & Orders,’ a native Product Feed Tool designed to help BigCommerce store owners effectively leverage the full capabilities Google Shopping.

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The 2017 US Cyber Monday Google Shopping Analysis Snapshot

By Richard Aviles on Nov 29, 2017

Bethpage, NY - Sales & Orders has released its Cyber Monday 2017 US Google Shopping Analysis Snapshot, detailing a strong showing following what was a huge Black Friday.

E-commerce retailers experienced noteworthy growth this Cyber Monday compared to last, and much of the success can be credited to a willingness to spend more aggressively on Google Shopping.

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The 2017 US Black Friday Google Shopping Analysis Snapshot

By Richard Aviles on Nov 28, 2017

Bethpage, NY - Sales & Orders has released its official analysis of Black Friday 2017, revealing some interesting trends across Google Shopping that have continued to develop over the course of the year. 

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How MVMT Grew From $1m to $60m In Sales In Less Than Four Years

By Matt Duczeminski on Nov 21, 2017

Yeah, you read that title right.

Hailed by Forbes as “the world’s fastest growing watch brand,” MVMT - the brainchild of college dropouts Jake Kassan and Kramer LaPlante - is now on pace to close out 2017 with revenues topping $90 million.

Not bad at all - especially when you consider Kassan was $20,000 in debt around the time he and his partner came up with the idea for their now majorly successful ecommerce business.

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2017 Holiday Marketing Campaign Ideas: Take a Page From These Retailers

By Matt Duczeminski on Nov 17, 2017

Ahh, the holiday season.

The time of year where small businesses and huge corporations alike take time to spread messages of peace on Earth and goodwill toward man - and make a killing doing it.

Just kidding...kind of.

I’m not trying to say that you should see the holiday season as a time to exploit your target customers - not in the slightest.

But the truth is, the modern consumer actually looks forward to spending money and making purchases during Christmastime - whether for their loved ones or for themselves.

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Google Shopping Campaign Priorities Best Practices

By Richard Aviles on Nov 16, 2017

Retailers are constantly looking for a leg up when it comes to improving their positioning and overall success in Google Shopping.

For many, this arena is a bit of an enigma considering we can’t target specific keywords or demographics/interests like we can in the Search and Display networks.

So how do e-commerce stores crack the code, and improve their results in Google Shopping?

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Sales & Orders Releases Q2 & Q3 2017 US Google Shopping Growth Analysis Report

By Richard Aviles on Nov 13, 2017

Bethpage, NY – Sales & Orders ( Management Software for Google Shopping has released its Q2 and Q3 US Google Shopping Growth Analysis Report on Monday November 13th, 2017.

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8 E-commerce Marketing Strategies to Increase Your Sales

By David Oragui on Nov 13, 2017

As e-commerce continues to grow year after year, there seems to be a growing trend of e-commerce business owners pulling their hair out as they struggle to capture a small slice of the $2 trillion pie.

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AdWords Remarketing and Dynamic Remarketing Campaigns Now Expanded to Gmail

By Anthony Capetola on Nov 10, 2017

Yesterday, Inside AdWords published a lovely reminder about some of the new innovations from Merchant Center and AdWords.

My reaction went something like this:

“New stuff? No ☹.”

“Wait!!!!” New stuff? YES!!!! 😊”

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[DOWNLOAD] The Definitive 2017 Google Shopping Holiday Optimization Checklist

By Anthony Capetola on Nov 07, 2017

With Black Friday and Cyber Monday just around the corner, its never too late to get in some preparations for what could be your busiest time of year yet.

We've been slowly leading up to it with our series of Google Shopping Cyber Monday optimization posts.

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Google Shopping Cyber Monday Prep Part 4: Utilizing Merchant Center Programs

By Richard Aviles on Nov 06, 2017

November is officially here, which means the holiday commercials have already begun, and Cyber Monday is only a few weeks away.

As we continue to march on towards the busiest day of the e-commerce year, it’s vital that your Google Shopping campaigns are optimized and ready to shine.

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New Sales & Orders Features: Just in Time for the Holidays

By Richard Aviles on Nov 01, 2017

Today, we are proud to announce the official release of 3 major platform updates for Sales & Orders Management Software for Google Shopping.

Over the course of 2017 our engineers have been hard at work adding even more scalability for retailers of all sizes looking to make the most out of Google Shopping as part of their omnichannel marketing endeavors.

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Slash Your Cart Abandonment Rates With These 8 Strategies

By David Oragui on Oct 30, 2017

The dreaded cart abandonment curse. It's every e-commerce business owner's worst nightmare.

You've spent thousands of hours and dollars building a store you know people love, but as soon as they put products in their cart, they leave.

Sometimes never even coming back.

And it's driving you insane.

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Google Shopping Cyber Monday Prep Part 3: Opportunities

By Richard Aviles on Oct 26, 2017

When it comes to preparing for the busy holiday season, specifically Cyber Monday, optimizing your AdWords campaigns for success can be a very cumbersome task.

And while you’ll need to perform and uncover most of the improvements yourself, Google does lend you a helping hand via Opportunities.

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How Selling on Instagram Can Generate Long-Term Customers

By Matt Duczeminski on Oct 23, 2017

Last week, we dove into the best practices and nuances of product photography.

In keeping with the spirit of creating attractive and engaging visual content, today we’re going to discuss how your company can benefit from maintaining an active presence on Instagram.

In this article, we’ll go over the fundamental aspects of creating an engaging Instagram profile and presence, and take a look at some of the creative ways in which some majorly successful brands have done so.

We’ll then discuss how you can use this engagement as leverage to get your followers to ultimately buy from your ecommerce store.

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Google Shopping Cyber Monday Prep Part 2: Building Brand-Based Campaigns

By Richard Aviles on Oct 20, 2017

With the busy holiday season right around the corner, it’s important to take steps to not only make sure your e-commerce store is looking its absolute best, but to also focus on how you’re advertising your product catalog.

An effective strategy to consider here would be to break out your top performing brands into their own Google Shopping campaign.

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Google Merchant Center to Enable Automatic Item Updates by Default [Starting October 31st 2017]

By Anthony Capetola on Oct 17, 2017

As of today, emails have started coming in regarding a small update Google is making to the Automatic Item Updates feature for Merchant Center and feeds.

Automatic Item Updates is nothing new to Google Shopping.

The feature in Merchant Center allows Google to ping one’s E-Commerce website and automatically update price and availability attributes in Google Shopping based on what is found on the site.

For Automatic Item Updates to work, retailers must implement structured data markup on their website such as with annotations.

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Product Photography Tips to Boost Ecommerce Conversions

By Matt Duczeminski on Oct 13, 2017

When shopping at a traditional brick-and-mortar store, consumers can easily view, pick up, and interact with pretty much any item that catches their interest.

Of course, doing so while shopping online is impossible.

For this reason, it’s up to you, the ecommerce store owner, to provide high-quality images of every product you offer. While you won’t be able to truly simulate the experience of physically browsing through items at a brick-and-mortar store, you can use product photography to immerse your customers in the virtual shopping experience in a way that simply can’t be done through product descriptions alone.

In this article, we’ll discuss everything that goes into creating high-quality product photographs that engage your customers and get them to convert. 

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Google Shopping Cyber Monday Prep Part 1: Website Optimization

By Richard Aviles on Oct 12, 2017

In the world of e-commerce, there are a lot of moving parts.

While it may be difficult to categorize which ones are more important than others, it’s critical to understand the importance of your website and how it relates to consumer behavior.

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Google AdWords Changed How Daily Budget Works

By Anthony Capetola on Oct 06, 2017

As of Wednesday October 4th, 2017, your campaigns in AdWords can spend up to twice the average daily budget that you have allotted.

The announcement was first spotted right in the AdWords interface and an official tweet from @adwords went out just after 3 PM.

Topics: AdWords PPC
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6 Ways to Cut Wasted Ad Spend in Google Shopping

By Richard Aviles on Oct 05, 2017

There are few things more frustrating than preventable waste, especially when it comes to advertising budgets.

This notion rings especially true in the realm of Google Shopping. It’s easy to lose track of a campaign and have things spiral out, but it’s just as easy to make these quick adjustments that will help you prevent wasted ad spend.

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Target & Bid VS. Bid Only: How Each Affects Your Google Shopping Campaign

By Richard Aviles on Oct 02, 2017

When it comes to adding remarketing audiences to your Google Shopping campaign, there are 2 main methods of targeting you can utilize:

  1. Target and Bid (Targeting in the new AdWords Interface)
  2. Bid Only (Observation in the new AdWords Interface)

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5 Ways to Fix Bad Conversion Tracking in Google Shopping

By Richard Aviles on Sep 26, 2017

Picture this: you’ve worked on setting up your new e-commerce store for hours and hours on end, making sure every aspect of it is perfect.

You’ve built out and optimized your Google Shopping campaigns that are picking up steam and driving lots of quality traffic to your site, but something just doesn’t add up.

Your click through rate is over 2%, you’ve got a steady stream of conversions coming in, but the conversion value reads “0.”

This is an extremely frustrating, and an all-too-common problem that many e-commerce store owners face.

Chances are, there is something wrong with your Conversion Tracking. How do you fix it? We’ll show you a few ways.

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URGENT: Conversions Are Disappearing in AdWords!

By Anthony Capetola on Sep 21, 2017

Google recently made a change to how AdWords tracks website conversions. You may have seen the notice in your account.

If you brushed it off as “just another one of those changes” and cleared the notification, think again.

Our team believes this could have resulted a very strange phenomenon in both Google AdWords and Analytics causing conversions to literally disappear from AdWords.

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More Updates For Google Merchant Center 2017

By Anthony Capetola on Sep 20, 2017

Nope! You aren’t seeing doubles. Well, sort of, at least. About a month ago we reported on the new feeds experience in Google Merchant Center.

Yesterday, Inside AdWords revealed what we didn’t get to mention last time.

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Increase Ecommerce Sales and Conversions Using These 7 Tactics

By David Oragui on Sep 20, 2017

Many marketers and e-commerce business owners think that the goal to riches lies solely upon increasing website traffic.

"If we can increase our traffic by 25% this quarter, surely our sales will increase in correlation."

After all, more visits = more sales right?


Topics: E-Commerce
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How to Build Top Performers Google Shopping Campaigns in AdWords

By Anthony Capetola on Sep 18, 2017

Once again, we are approaching Q4 and most retailers have (or should have) implemented some type of optimization for their Google Shopping campaigns.

This could have been something as simple as cleaning up their wasted ad spend with some well-applied filters.

Other retailers may have gone in a more complex direction, solving for very specific negative keyword implementations.

Bottom line? If you haven’t done anything yet then now is the time to do it!

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The New Feeds Experience for Google Merchant Center

By Anthony Capetola on Aug 18, 2017

What Google has dubbed the “new Feeds experience,” retailers new to Google Shopping or with brand new Merchant Center accounts are getting a first-hand access to an entirely updated UI for the feeds section.

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4 Ways to Prep Your Google Shopping Campaigns Well Before Holidays

By Anthony Capetola on Aug 02, 2017

Wow does time sure fly. It has felt like a blink of an eye since we last posted about holiday preparations for Google Shopping.

Though our 2016 Google Shopping Holiday Optimization Checklist is comprehensive enough that you can use it again this year just as you did last year, there are a few updates to  Google Shopping that are worth mentioning. .

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How To Get Visibility For Zero Impression Products In Google Shopping Campaigns

By John Sciacchitano on Jul 03, 2017

When you run a Google Shopping campaign with a large inventory of products on the ID level, it is standard that a sizable percentage of your products will not get impressions. There are a few reasons that this could happen:

  1. Your product titles are terrible and not searchable.
  2. Your bid is too low.
  3. Your product is disapproved in Merchant Center.
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5 Ways Cognitive Biases Can Boost Your E-Commerce Conversions

By Melanie Grano on Jun 29, 2017

Some people are just plain irrational, aren’t they?

But not you.

Nope, you make completely logical decisions based on facts.


Unfortunately that’s your bias blind spot in action. It makes you believe, incorrectly, that you are less vulnerable to biases than other people.

In fact all us humans are incredibly irrational creatures. We make hundreds of illogical decisions every day without even realizing it. Worst of all, we convince ourselves that these decisions were the correct ones to make.

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3 Easy Google Shopping Campaign Optimization Techniques

By Anthony Capetola on Jun 27, 2017

With Google’s US search market share of nearly 64%, and a global share of over 77%, there is absolutely no reason why E-Commerce retailers shouldn’t be utilizing Google Shopping as a primary search engine marketing initiative.

Even then, when we pose the question of “why aren’t you on Google Shopping,” we often get the same responses:

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Why Your Digital Advertising Plan Needs to Include Google Shopping

By Melanie Grano on Jun 26, 2017

Digital advertising is crucial for almost every e-commerce store.

Social media and SEO will only take you so far. And they take a long time to get you there in the first place.

Online advertising, on the other hand, is cost-effective, and one of the fastest ways to start driving traffic and increasing conversions. It can open the doors of your online store to millions of new customers in minutes.

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How To Advertise Online And The Best Digital Platforms To Use

By Melanie Grano on Jun 21, 2017

No one likes wasting money on marketing and advertising. That’s why TV and print advertising are having such a tough time of it. Savvy entrepreneurs and marketing managers are finally waking up to the fact that obtaining a measurable ROI from these traditional media forms is tough, if not impossible.

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How to Write Product Descriptions That Convert and Increase Sales

By Melanie Grano on Jun 20, 2017

Do you ever find yourself getting deja vu when shopping online? If you’re looking for a particular product, it could, because you’re reading the same product description over and over again.

And I bet it isn’t any good, either!

Let’s face it, most product descriptions are woeful. That’s why good ones have such a huge impact. Yes, great product descriptions can improve your sales, but they can also achieve a whole lot more.

Read on if you want to find out how killer product descriptions can impact your business and learn to start writing them today.

What are the benefits of good eCommerce product descriptions?

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The Forgotten Metric: Connecting Your E-Commerce Customer Lifetime Value with Google Shopping

By Anthony Capetola on Jun 15, 2017

It’s noisy out there in search engine marketing. So much so that retailers today are getting lost in big words like “semantic,” “programmatic,” and “machine-learning.”

Then there are the acronyms that are thrown about with little regard to what might be the most important metric E-Commerce business owners need to both know how to measure and incorporate it into their performance measurement.

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2 AdWords Segmentation Tactics Every Retailer Needs to Know For Google Shopping

By Anthony Capetola on Jun 13, 2017

Retailers and marketers to take full advantage of segmentation and, over the years, we have seen the monumental impact that proper segmentation can have on Google Shopping performance and subsequent remarketing efforts through Dynamic Remarketing and RLSA.

To achieve greater success in not only Google Shopping and Remarketing but in AdWords in general, retailers must adopt and optimize key segmentation tactics, much of which can be handled directly in the AdWords interface itself.

We’re going over our choices for the top Segmentation tactics which every marketer must use and every retailer needs to know (and should be using) when working in AdWords.

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9 Key Ways to Optimize Your Google Shopping Campaigns

By Anthony Capetola on Jun 12, 2017

You’re not going to get away with the “set it and forget it” mentality when it comes to optimizing your Google Shopping campaigns.

As one of the most intricate campaign types to manage in AdWords, Google Shopping requires a deft hand from set up to full swing budget spending.

While there are numerous optimization strategies you can use, we wanted to give you a little push to get the ball rolling.

Today we’re covering nine of our team-selected Google Shopping optimization strategies aimed at boosting the overall success of your campaigns.

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Collecting Feedback: Using Google Customer Reviews

By Anthony Capetola on Jun 02, 2017

The web hasn’t just given us the opportunity to buy products from anywhere in the world; it has also given us the opportunity to read feedback from previous purchasers instantly. How would we possible shop on Amazon without being able to read product reviews?

Reviews are a key part of ecommerce.

And now Google is changing the way they handle consumer reviews.

In April, Google replaced their longstanding Google Trusted Stores Program with Google Customer Reviews. 

Getting on top of Google’s new review format will be crucial for the success of online store owners. That’s why today we’re going to breakdown Google Customer Reviews and teach you everything you need to get started.

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Google Shopping Updating Shipping Weight and Shipping Attributes for Merchant Center Product Feeds

By Anthony Capetola on Jun 01, 2017

Attention Retailers Around the World!

Today, Google announced changes being made to Google Shopping Product Data Specifications. More specifically, the changes introduce maximum values for both the ‘shipping’ (price) and ‘shipping_weight’ attributes.

The maximums will be introduced beginning June 26th 2017.

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Last Week in Google AdWords: Google Optimize, Google Surveys 360, The New AdWords Experience

By Anthony Capetola on May 31, 2017

We are approaching the end of May 2017 and with just one month left in the quarter, Google has already launched a number of exciting programs and updates for Google AdWords.

Here’s the rundown:

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Purchases on Google Now Available for Beta Request

By Anthony Capetola on May 16, 2017

This is new and we only just noticed it in Merchant Center. It seems as though Google quietly rolled out the Beta for Purchases on Google.

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RLSA: The Power Of Audience-Based Remarketing for Google Shopping

By Anthony Capetola on May 15, 2017

When RLSA (Remarketing Lists for Search Ads) was released for Google Shopping, many retailers immediately jumped on the bandwagon. The audience-based remarketing tactic became a key marketing initiative especially for those already utilizing Google Shopping.

Unlike Dynamic Remarketing which only pushes ads via the Google Display Network, RLSA remarketing allows for the targeted delivery of Shopping ads to previous visitors back on Google search results.

We analyzed tens of thousands of individual RLSA audience segments for Google Shopping and discovered some phenomenal results. Our recent infographic highlights some of our major findings.

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Google Merchant Center Bug Alert: Feed Disapprovals & Shutdowns

By Anthony Capetola on May 11, 2017

Originally reported by Feedonomics, we are now tracking a major bug in Google Merchant Center which is forcing product and feed disapprovals across multiple retailer accounts across the globe.

Retailers from the US, UK, AU, and Canada have all reported the same issue wherein Google Merchant Center is reporting an “Unexpected image processing error.”

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Google Changed AdWords Enhanced CPC: Here’s What You Need To Know

By Anthony Capetola on May 11, 2017

Anyone logging into their AdWords account may be greeted with the announcement for changes being made to Enhanced CPC bidding.

For those who are don’t know about Enhanced CPC or ECPC, Enhanced cost-per-click is an automated bidding strategy available for Search, Display, and Google Shopping campaigns. Other automated strategies include Target ROAS or Target Spend.

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2 Google Shopping Product Feed Optimization Tips For Increasing Exposure

By John Sciacchitano on May 11, 2017

Optimization of Google Shopping campaigns comes down to more than just bid changes and other adjustments you can make in AdWords. The quality of your Product Feed will also play a huge role in the visibility of your products, as well as the relevancy of your products to the search queries used by potential customers.

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Pricing Strategies to Help Your E-Commerce Business Sell More Online

By Anthony Capetola on May 09, 2017

Few things are more vital to the success of your online store than the prices of your product.

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Last Month in Google Shopping

By Anthony Capetola on May 08, 2017

Google, as we all should come to expect, has continued to keep up with the ever-increasing pace of the E-Commerce industry. Some may not even realize how young Google Shopping truly is. While not necessarily in its infancy, Shopping could be in the toddler stage of search engine marketing initiatives.

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How To Supercharge Your Google Shopping ROI with Negative Keywords

By Anthony Capetola on May 05, 2017

Google shopping listings are awesome. They’ve transformed the way retailers can advertise their products online. As part of our recent study, we discovered that Shopping Ads were as much as 8 times more ad spend effective for generating revenue.

But Google’s system is far from perfect. One of the main issues for advertisers is the lack of keyword targeting. This means your products can sometimes show up for completely irrelevant search terms. Some campaigns suffer from high spend to conversion ratios, low click through rates and low ROIs as a result.

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Similar Audiences and Customer Match Release for Google Shopping

By Anthony Capetola on May 02, 2017

The long awaited full release of Customer Match for Google Shopping came along with another anticipated feature Similar Audiences.

Both contribute to the potential for enhanced Remarketing efforts, and all retailers can begin taking advantage of them.

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Key Tips For Optimizing Your E-Commerce Expanded Text Ads In AdWords

By Julie Winocur on May 01, 2017

Text ads can be an integral part of a successful online marketing campaign. These deceptively simple marketing tools play an important role in any AdWords campaign, but what exactly are text ads, and how can you use them to increase traffic and conversions for your e-commerce business?

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The Great Divide: Google Shopping Versus Text Ads

By Anthony Capetola on Apr 27, 2017

With every year that passes, Google Shopping becomes more and more crucial to the success of E-Commerce marketing and advertising.

We took a look back at how, from 2015 to 2016, Google Shopping campaigns became the #1 driving force behind online retailers' AdWords performances. After analyzing thousands of retailer campaigns, we discovered the tremendous shift in the use and growth of Google Shopping versus traditional Text and now Expanded Text Ads.

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We’re Headed to IRCE 2017: Join Us At Booth 667

By Anthony Capetola on Apr 25, 2017

For the past several years, the Sales & Orders team has headed off to McCormick Place West, Chicago for what could be the largest internet retailer show in the US. We are more than excited to be returning this year as well.

From June 6th to the 9th, attendees of IRCE, Internet Retailer Conference and Exhibition, can visit us and chat with our Google Shopping experts at Booth 667 (right off from the West Hall Café Concessions).

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How To Use Search Query Research To Optimize Your Google Shopping Campaigns

By John Sciacchitano on Apr 21, 2017

Everyone can agree that limiting wasted ad spend is an imperative practice when it comes to running a successful Google Shopping campaign. There are many different strategies that can be used to ensure that ad spend is being spent efficiently, one of which being search query research and optimization.

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Google Shopping: This Campaign Structure Could Be Killing Your Returns

By Anthony Capetola on Apr 18, 2017

There are many schools of thought out there for how to successfully setup, structure, and manage Google Shopping campaigns. Some are incredibly simple in nature while others are substantially more complex.

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What’s New In Google Shopping: Google Customer Reviews, Decimal Conversions, And More

By Anthony Capetola on Apr 14, 2017

This year has already seen quite a few major and minor updates in AdWords and Analytics. While some are far more noticeable, others are flying right under the radar.

Google Customer Reviews

There were early reports that Google Customer Reviews was to be replacing Google Trusted Stores not too long ago. However, it was not until last week that Google made the official announcement.

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Sales & Orders Releases Q1 2017 US Google Shopping Growth Analysis Report

By Richard Aviles on Apr 12, 2017

Hicksville, NY – Sales & Orders ( Management Software for Google Shopping released its Q1 2017 US Google Shopping Growth Analysis Report on Wednesday April 12th 2017.

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BETA Finder: Google AdWords Labs & Promotion Extensions for Expanded Text Ads

By Anthony Capetola on Feb 24, 2017

Spotted! In a recent account review we picked up on a new BETA test for Google AdWords called Labs. To be honest though this is not necessarily “new” per say. In fact, Labs have been spotted a number of times in the past.

Topics: AdWords
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This Week In Google: Green Outline Ad Labels & New Analytics Navigation

By Anthony Capetola on Feb 23, 2017

This week has brought some cool changes on both the search side of Google and the backend of Google Analytics.

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AdWords Dimensions: How You Can Use Them For Your Google Shopping Campaigns

By Anthony Capetola on Feb 21, 2017

There are quite a few excellent features in AdWords which can help business owners manage and optimize their own Google Shopping campaigns.

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Filter Friday: 2 Conversion-Click Through Rate Combined Filters for Google Shopping

By Anthony Capetola on Feb 10, 2017

So, you have at least 30 days of solid data and metrics for your Google Shopping campaigns and some conversions have come through as well. Now it’s time to think about what do with all of that information. If you are truly on your own and looking for ways to  scale your efficiency.

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TrueView for Google Shopping: Advanced Setup Tips for Online Retailers

By Anthony Capetola on Feb 06, 2017

In the new year, you may be looking to expand your pre-existing Google Shopping activities to other marketing efforts. One likely direction would be to take advantage of Google’s Expanded Text Ads and build product or category-specific campaigns which could be one of your options. Additionally, you may want to look into Gmail Ads or RLSA (you should definitely start up RLSA, at least).

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Heads Up Retailers: Google Shopping GTIN Requirements Expanding To Additional Countries

By Anthony Capetola on Feb 01, 2017

As of February 14th 2017 (yep, Valentine’s Day), changes to GTIN requirements for Google Shopping Product Feed Specifications will officially go into effect for an additional 11 countries including Austria, Belgium, Canada, Denmark, India, Mexico, Norway, Poland, Russia, Sweden, and Turkey.

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Sales & Orders Releases Q4 2016 US Google Shopping Growth Analysis Report

By Anthony Capetola on Jan 27, 2017

At the center of Q4's growth? Record-shattering results during the Black Friday to Cyber Monday Weekend.

Hicksville, NY – Sales & Orders ( Management Software for Google Shopping released its Q4 2016 US Google Shopping Growth Analysis Report on Friday January 27th 2017. As a part of an ongoing series of quarterly and annual digital retail advertising reports, the Q4 Analysis takes a deep dive into both shopper behavior and campaign performance during one of the most crucial selling periods for ecommerce businesses. The dual nature of this report looks at both quarter-over-quarter analyses while also showing the growth of 2015's Black Friday and Cyber Monday to 2016's.

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In Case You Missed It: You Can Implement Remarketing Data Collection Through Google Analytics

By Anthony Capetola on Jan 23, 2017

Of the two forms of remarketing that retailers are using most today in AdWords, Dynamic Remarketing & RLSA, it is RLSA that stands out as not only quite unique but also easily manageable. It also happens to be super easy to set up as well.

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What to Expect In 2017: The Ever-Changing Landscape of Google Shopping

By Anthony Capetola on Jan 20, 2017

Ever since its debut, Google Shopping has continued to prove itself as a massive beast in the world of digital retail advertising.

Being in the trenches since the very beginning we have had a first-row seat throughout the years and have watched as Google Shopping has grown, changed, and continues to do so today.

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AdWords Standard Text Ads: “The End of An Era”

By Anthony Capetola on Jan 16, 2017

As of January 31st 2017, retailers and advertisers will no longer be able to create or edit Standard Text Ads in AdWords. The new (and improved) Expanded Text Ads are here and it looks like they are here to stay.

Expanded text ads provide some unique advantages over their predecessor including:

Topics: AdWords
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The 2016 US Cyber Monday Google Shopping Analysis Snapshot

By Anthony Capetola on Dec 01, 2016

2016’s Cyber Monday was record shattering. Adobe reported that E-Commerce sales completely eclipsed 2015’s numbers with $3.45 billion spent by online shoppers.

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The 2016 US Black Friday Google Shopping Analysis Snapshot

By Anthony Capetola on Nov 28, 2016

First of all, welcome back! We hope you enjoyed your long weekend of delicious food and time spent with family.

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Custom Label Best Practices For Google Shopping

By Anthony Capetola on Nov 23, 2016

AdWords provides retailers, agencies and marketers some very efficient ways to structure and manage Google Shopping campaigns. At the top level there are Product Groups which can be denominated by a number of different classifications such as Google Product Category, Product Type, Condition and/or Brand.

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Gmail Ads For Online Retailers: Reach Shoppers Beyond The Search Results

By Anthony Capetola on Nov 21, 2016


Who said we only talk about Google Shopping? Well, actually, we did. But that’s not to say we don’t always make it the focal point of our discussions.

All too often, retailers wind up taking a closed-minded approach to digital advertising with AdWords. They received updates on new campaign types, features, and metrics yet often are either too busy to learn about them or simply don’t understand the long term value they can provide. Google Shopping is a no brainer for retailers, that is no doubt a given.

Topics: AdWords
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Slow Versus Fast: Two Strategies For Optimizing Your Return From Google Shopping

By Anthony Capetola on Nov 18, 2016


We’re sure most of you have heard the tale of the Tortoise and the Hare. In that story, slow and steady wound up winning the race. In the real world, however, Google Shopping is constantly moving at a rapid pace. Retailers have to stay on their toes to be able to keep up with the competition while maintaining their own return against their profit margins.

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Sales & Orders Releases Q3 2016 US Google Shopping Growth Analysis Report

By Anthony Capetola on Nov 17, 2016

Mobile is a force to be reckoned with, and retailers are seeing the results

Hicksville, NY – Sales & Orders ( developer of Management Software for Google Shopping, announced the release of its Q3 2016 Google Shopping Growth Report. This first edition in a new line of quarterly and yearly digital marketing reports, specifically provides insight into the trends retailers are experiencing on Google Shopping. A campaign type within Google’s massive advertising platform AdWords®, Google Shopping is exclusive to E-Commerce business owners and the agencies who manage those campaigns.

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How To Set Up Dynamic Remarketing For Your Google Shopping Campaigns

By Anthony Capetola on Nov 14, 2016

We have already talked about RLSA (Remarketing Lists for Shopping Ads) but some retailers may want to take a more “blanketed” approach with their Remarketing strategy. That’s where Dynamic Remarketing campaigns come into play.

One of the most convenient aspects of Dynamic Remarketing is that (unlike other business types) retailers who are already running Google Shopping have all they need to get started.

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Boosting ROAS With Device-Pure Google Shopping Campaigns

By Anthony Capetola on Nov 11, 2016

Trends in online retail advertising are all around us. It seems that just about every quarter, retailers are bombarded with a flurry of new and intriguing things to focus on while trying to marketing their products on the digital shelf space. Google Shopping is no stranger to this onslaught of nuanced strategies and crucial must-have alerts.

Now that AdWords allows for 100% and -100% modifiers for all device types (Desktop, Tablet, Mobile) retailers have an opportunity to truly test how their ads and, more importantly, their website wind up performing from device to device. How? Well let’s discuss how it works.

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Top Tips For Preparing Your Google Shopping Campaigns For Cyber Monday

By Anthony Capetola on Nov 10, 2016

November 24th to the 28th is probably one of the most significant times of the year for E-Commerce retailers. Even in that short window online stores can win big for the entire year or lose to last year’s numbers.

The Black Friday to Cyber Monday weekend may still be just a couple of weeks away, but NOW is the time to start preparing your Google Shopping Campaigns.

To help you get ready this year, our team came up with not only some great tips but also some very important AdWords Filters.

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Click Share For Google Shopping: What It Could Be Telling You About Your Performance

By Anthony Capetola on Nov 07, 2016

Competitive Metrics in AdWords are some of the best (albeit often underutilized) metrics for analyzing performance trends in Google Shopping campaigns. The entire grouping of Competitive metrics for Shopping campaign product groups originally included Benchmark CTR, Benchmark Max. CPC, Search Imp. Share, Search Lost IS (rank).

In November 2015 Google launched Click Share for Google Shopping. Click Share is defined as the number of clicks a product group (or product ID) received divided by the estimated maximum number of clicks it could have received in a given time frame.

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Customer Match For Google Shopping: A New Way To Retarget

By Anthony Capetola on Nov 04, 2016

Back in June, Google announced the Beta rollout of Customer Match for Shopping. The feature (originally limited to Search, Display, Gmail & YouTube) allows store owners to upload a list of email addresses which can be matched to signed-in users on Google. Similar to RLSA, once the list has been uploaded, a Remarketing audience can be created and Shopping ads delivered to these users.

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2016 Google Shopping Holiday Optimization Checklist

By Anthony Capetola on Nov 03, 2016

E-Commerce sales are at their peak during those key selling times during the holidays such as Cyber Monday. It's vital that retailers prepare their stores and their marketing in advance so that they get the most out of their on-site and off-site efforts. 

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Scary Stuff: Common Google Shopping Mistakes And How To Avoid Them

By Anthony Capetola on Oct 31, 2016

Happy Halloween retailers! United States pioneer in marketing John Wanamaker once said:

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

If John were alive today he would undoubtedly re-enforce that message, especially when it comes to Google Shopping. It can be hard enough for retailers to efficiently manage bids at scale while still worrying about those “campaign extras” such as mobile bid adjustments, negative keywords, priorities, etc. At the same time however, there are some of those broad pitfalls that all retailers must recognize and try to avoid to make sure their campaigns aren’t in jeopardy of losing money.

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2 Google Shopping Campaign Structures To Maximize Efficiency

By Anthony Capetola on Oct 28, 2016

Most retailers using Google Shopping miss out on the opportunity to create the most effective campaign structures when they are just getting started. From Ad Group to Subdivision there are often quite a few pitfalls that are easy to miss if you are not familiar with setting up Shopping.

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In Case You Missed It: Google Merchant Center Product Feed Specifications Was Redesigned

By Anthony Capetola on Oct 27, 2016

On the heels of many of the major changes to Google Merchant Center this year, including a major UI facelift back in August, a new format for Product Feed Specifications articles launched on October 24th.

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Holiday Conversion Booster: RLSA for Google Shopping Campaigns

By Anthony Capetola on Oct 24, 2016

Sticking to the theme of the holiday season being upon us, we knew we had to share some great stats on how RLSA (Remarketing Lists for Shopping Ads) can light a fire under your eCommerce conversions while also impacting your overall CPA (Cost-Per-Acquisition).

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Use It Or Lose It: How To Capitalize On CTR In Google Shopping Campaigns

By Anthony Capetola on Oct 21, 2016

CTR, Click-Through-Rate, the ratio of Clicks to Impressions. When it comes to text ads (and now expanded text ads) many marketers live and die by this simple metric. CTR tells a pretty important story which boils down to whether someone reached a web page or not.

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Google Shopping: 2 Impression Powered Filters You Can Use Like The Pros

By Anthony Capetola on Oct 17, 2016

Whether you are new to advertising your products online with Google Shopping campaigns or a seasoned veteran, finding and minimizing costly mistakes is key to ensuring that you are hitting your positive ROI goals.

For starters you’ll of course want to be following best practices for product data/feed quality and campaign structure. But after you have set everything up, let it run for a week or so, what are you supposed to do next?

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Tis The Season: 5 Google Shopping Tips For The Holidays

By Anthony Capetola on Oct 14, 2016

Once again that magical time of year has arrived. The leaves are turning, the songs are already starting to play on the radio.

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