Google Shopping Ads Testing New, Expandable, Full-Width Carousel?

By Anthony Capetola on Dec 08, 2017

We’ve seen quite a few rollouts by Google for Shopping this year. Some were big, such as an entirely new, and still-evolving Merchant Center, and others relatively small in the grand scheme of it.

As far as the display of Shopping ads themselves goes we’ve encountered Showcase formats and enhanced mobile-only styles.

Today, our team discovered yet another, and what we believe has not been seen just yet. We were only able to recreate the experience on a select few computers.

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8 Automated Marketing Emails Every eCommerce Business Needs

By Anthony Capetola on Dec 07, 2017

There are very few aspects of your eCommerce business that can run on autopilot.

But there is one area in particular where automating may actually increase conversions and sales, while also boosting your brand engagement and customer loyalty.

Seriously, it’s true.

And I’m going to share the secret sauce with you today.

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We've Partnered With BigCommerce & Launched 'Google Shopping by Sales & Orders'!

By Anthony Capetola on Dec 04, 2017

Bethpage, NY – Sales & Orders, Premier Google Partner and creator of Management Software for Google Shopping, announced today it has partnered leading ecommerce platform provider BigCommerce to launch ‘Google Shopping by Sales & Orders,’ a native Product Feed Tool designed to help BigCommerce store owners effectively leverage the full capabilities Google Shopping.

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The 2017 US Cyber Monday Google Shopping Analysis Snapshot

By Richard Aviles on Nov 29, 2017

Bethpage, NY - Sales & Orders has released its Cyber Monday 2017 US Google Shopping Analysis Snapshot, detailing a strong showing following what was a huge Black Friday.

E-commerce retailers experienced noteworthy growth this Cyber Monday compared to last, and much of the success can be credited to a willingness to spend more aggressively on Google Shopping.

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The 2017 US Black Friday Google Shopping Analysis Snapshot

By Richard Aviles on Nov 28, 2017

Bethpage, NY - Sales & Orders has released its official analysis of Black Friday 2017, revealing some interesting trends across Google Shopping that have continued to develop over the course of the year. 

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How MVMT Grew From $1m to $60m In Sales In Less Than Four Years

By Matt Duczeminski on Nov 21, 2017

Yeah, you read that title right.

Hailed by Forbes as “the world’s fastest growing watch brand,” MVMT - the brainchild of college dropouts Jake Kassan and Kramer LaPlante - is now on pace to close out 2017 with revenues topping $90 million.

Not bad at all - especially when you consider Kassan was $20,000 in debt around the time he and his partner came up with the idea for their now majorly successful ecommerce business.

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2017 Holiday Marketing Campaign Ideas: Take a Page From These Retailers

By Matt Duczeminski on Nov 17, 2017

Ahh, the holiday season.

The time of year where small businesses and huge corporations alike take time to spread messages of peace on Earth and goodwill toward man - and make a killing doing it.

Just kidding...kind of.

I’m not trying to say that you should see the holiday season as a time to exploit your target customers - not in the slightest.

But the truth is, the modern consumer actually looks forward to spending money and making purchases during Christmastime - whether for their loved ones or for themselves.

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Google Shopping Campaign Priorities Best Practices

By Richard Aviles on Nov 16, 2017

Retailers are constantly looking for a leg up when it comes to improving their positioning and overall success in Google Shopping.

For many, this arena is a bit of an enigma considering we can’t target specific keywords or demographics/interests like we can in the Search and Display networks.

So how do e-commerce stores crack the code, and improve their results in Google Shopping?

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Sales & Orders Releases Q2 & Q3 2017 US Google Shopping Growth Analysis Report

By Richard Aviles on Nov 13, 2017

Bethpage, NY – Sales & Orders (www.salesandorders.com) Management Software for Google Shopping has released its Q2 and Q3 US Google Shopping Growth Analysis Report on Monday November 13th, 2017.

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8 E-commerce Marketing Strategies to Increase Your Sales

By David Oragui on Nov 13, 2017

As e-commerce continues to grow year after year, there seems to be a growing trend of e-commerce business owners pulling their hair out as they struggle to capture a small slice of the $2 trillion pie.

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AdWords Remarketing and Dynamic Remarketing Campaigns Now Expanded to Gmail

By Anthony Capetola on Nov 10, 2017

Yesterday, Inside AdWords published a lovely reminder about some of the new innovations from Merchant Center and AdWords.

My reaction went something like this:

“New stuff? No ☹.”

“Wait!!!!” New stuff? YES!!!! 😊”

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[DOWNLOAD] The Definitive 2017 Google Shopping Holiday Optimization Checklist

By Anthony Capetola on Nov 07, 2017

With Black Friday and Cyber Monday just around the corner, its never too late to get in some preparations for what could be your busiest time of year yet.

We've been slowly leading up to it with our series of Google Shopping Cyber Monday optimization posts.

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Google Shopping Cyber Monday Prep Part 4: Utilizing Merchant Center Programs

By Richard Aviles on Nov 06, 2017

November is officially here, which means the holiday commercials have already begun, and Cyber Monday is only a few weeks away.

As we continue to march on towards the busiest day of the e-commerce year, it’s vital that your Google Shopping campaigns are optimized and ready to shine.

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New Sales & Orders Features: Just in Time for the Holidays

By Richard Aviles on Nov 01, 2017

Today, we are proud to announce the official release of 3 major platform updates for Sales & Orders Management Software for Google Shopping.

Over the course of 2017 our engineers have been hard at work adding even more scalability for retailers of all sizes looking to make the most out of Google Shopping as part of their omnichannel marketing endeavors.

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Slash Your Cart Abandonment Rates With These 8 Strategies

By David Oragui on Oct 30, 2017

The dreaded cart abandonment curse. It's every e-commerce business owner's worst nightmare.

You've spent thousands of hours and dollars building a store you know people love, but as soon as they put products in their cart, they leave.

Sometimes never even coming back.

And it's driving you insane.

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Google Shopping Cyber Monday Prep Part 3: Opportunities

By Richard Aviles on Oct 26, 2017

When it comes to preparing for the busy holiday season, specifically Cyber Monday, optimizing your AdWords campaigns for success can be a very cumbersome task.

And while you’ll need to perform and uncover most of the improvements yourself, Google does lend you a helping hand via Opportunities.

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How Selling on Instagram Can Generate Long-Term Customers

By Matt Duczeminski on Oct 23, 2017

Last week, we dove into the best practices and nuances of product photography.

In keeping with the spirit of creating attractive and engaging visual content, today we’re going to discuss how your company can benefit from maintaining an active presence on Instagram.

In this article, we’ll go over the fundamental aspects of creating an engaging Instagram profile and presence, and take a look at some of the creative ways in which some majorly successful brands have done so.

We’ll then discuss how you can use this engagement as leverage to get your followers to ultimately buy from your ecommerce store.

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Google Shopping Cyber Monday Prep Part 2: Building Brand-Based Campaigns

By Richard Aviles on Oct 20, 2017

With the busy holiday season right around the corner, it’s important to take steps to not only make sure your e-commerce store is looking its absolute best, but to also focus on how you’re advertising your product catalog.

An effective strategy to consider here would be to break out your top performing brands into their own Google Shopping campaign.

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Google Merchant Center to Enable Automatic Item Updates by Default [Starting October 31st 2017]

By Anthony Capetola on Oct 17, 2017

As of today, emails have started coming in regarding a small update Google is making to the Automatic Item Updates feature for Merchant Center and feeds.

Automatic Item Updates is nothing new to Google Shopping.

The feature in Merchant Center allows Google to ping one’s E-Commerce website and automatically update price and availability attributes in Google Shopping based on what is found on the site.

For Automatic Item Updates to work, retailers must implement structured data markup on their website such as with schema.org annotations.

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Boost E-Commerce Conversions With These Product Photography Tips

By Matt Duczeminski on Oct 13, 2017

When shopping at a traditional brick-and-mortar store, consumers can easily view, pick up, and interact with pretty much any item that catches their interest.

Of course, doing so while shopping online is impossible.

For this reason, it’s up to you, the ecommerce store owner, to provide high-quality images of every product you offer. While you won’t be able to truly simulate the experience of physically browsing through items at a brick-and-mortar store, you can use product photography to immerse your customers in the virtual shopping experience in a way that simply can’t be done through product descriptions alone.

In this article, we’ll discuss everything that goes into creating high-quality product photographs that engage your customers and get them to convert. 

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Google Shopping Cyber Monday Prep Part 1: Website Optimization

By Richard Aviles on Oct 12, 2017

In the world of e-commerce, there are a lot of moving parts.

While it may be difficult to categorize which ones are more important than others, it’s critical to understand the importance of your website and how it relates to consumer behavior.

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Google AdWords Changed How Daily Budget Works

By Anthony Capetola on Oct 06, 2017

As of Wednesday October 4th, 2017, your campaigns in AdWords can spend up to twice the average daily budget that you have allotted.

The announcement was first spotted right in the AdWords interface and an official tweet from @adwords went out just after 3 PM.

Topics: AdWords PPC
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6 Ways to Cut Wasted Ad Spend in Google Shopping

By Richard Aviles on Oct 05, 2017

There are few things more frustrating than preventable waste, especially when it comes to advertising budgets.

This notion rings especially true in the realm of Google Shopping. It’s easy to lose track of a campaign and have things spiral out, but it’s just as easy to make these quick adjustments that will help you prevent wasted ad spend.

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Target & Bid VS. Bid Only: How Each Affects Your Google Shopping Campaign

By Richard Aviles on Oct 02, 2017

When it comes to adding remarketing audiences to your Google Shopping campaign, there are 2 main methods of targeting you can utilize:

  1. Target and Bid (Targeting in the new AdWords Interface)
  2. Bid Only (Observation in the new AdWords Interface)

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5 Ways to Fix Bad Conversion Tracking in Google Shopping

By Richard Aviles on Sep 26, 2017

Picture this: you’ve worked on setting up your new e-commerce store for hours and hours on end, making sure every aspect of it is perfect.

You’ve built out and optimized your Google Shopping campaigns that are picking up steam and driving lots of quality traffic to your site, but something just doesn’t add up.

Your click through rate is over 2%, you’ve got a steady stream of conversions coming in, but the conversion value reads “0.”

This is an extremely frustrating, and an all-too-common problem that many e-commerce store owners face.

Chances are, there is something wrong with your Conversion Tracking. How do you fix it? We’ll show you a few ways.

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URGENT: Conversions Are Disappearing in AdWords!

By Anthony Capetola on Sep 21, 2017

Google recently made a change to how AdWords tracks website conversions. You may have seen the notice in your account.

If you brushed it off as “just another one of those changes” and cleared the notification, think again.

Our team believes this could have resulted a very strange phenomenon in both Google AdWords and Analytics causing conversions to literally disappear from AdWords.

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More Updates For Google Merchant Center 2017

By Anthony Capetola on Sep 20, 2017

Nope! You aren’t seeing doubles. Well, sort of, at least. About a month ago we reported on the new feeds experience in Google Merchant Center.

Yesterday, Inside AdWords revealed what we didn’t get to mention last time.

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Increase Ecommerce Sales and Conversions Using These 7 Tactics

By David Oragui on Sep 20, 2017

Many marketers and e-commerce business owners think that the goal to riches lies solely upon increasing website traffic.

"If we can increase our traffic by 25% this quarter, surely our sales will increase in correlation."

After all, more visits = more sales right?

Wrong!

Topics: E-Commerce
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How to Build Top Performers Google Shopping Campaigns in AdWords

By Anthony Capetola on Sep 18, 2017

Once again, we are approaching Q4 and most retailers have (or should have) implemented some type of optimization for their Google Shopping campaigns.

This could have been something as simple as cleaning up their wasted ad spend with some well-applied filters.

Other retailers may have gone in a more complex direction, solving for very specific negative keyword implementations.

Bottom line? If you haven’t done anything yet then now is the time to do it!

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The New Feeds Experience for Google Merchant Center

By Anthony Capetola on Aug 18, 2017

What Google has dubbed the “new Feeds experience,” retailers new to Google Shopping or with brand new Merchant Center accounts are getting a first-hand access to an entirely updated UI for the feeds section.

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4 Ways to Prep Your Google Shopping Campaigns Well Before Holidays

By Anthony Capetola on Aug 02, 2017

Wow does time sure fly. It has felt like a blink of an eye since we last posted about holiday preparations for Google Shopping.

Though our 2016 Google Shopping Holiday Optimization Checklist is comprehensive enough that you can use it again this year just as you did last year, there are a few updates to  Google Shopping that are worth mentioning. .

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How To Get Visibility For Zero Impression Products In Google Shopping Campaigns

By John Sciacchitano on Jul 03, 2017

When you run a Google Shopping campaign with a large inventory of products on the ID level, it is standard that a sizable percentage of your products will not get impressions. There are a few reasons that this could happen:

  1. Your product titles are terrible and not searchable.
  2. Your bid is too low.
  3. Your product is disapproved in Merchant Center.
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5 Ways Cognitive Biases Can Boost Your E-Commerce Conversions

By Melanie Grano on Jun 29, 2017

Some people are just plain irrational, aren’t they?

But not you.

Nope, you make completely logical decisions based on facts.

Wrong.

Unfortunately that’s your bias blind spot in action. It makes you believe, incorrectly, that you are less vulnerable to biases than other people.

In fact all us humans are incredibly irrational creatures. We make hundreds of illogical decisions every day without even realizing it. Worst of all, we convince ourselves that these decisions were the correct ones to make.

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3 Easy Google Shopping Campaign Optimization Techniques For Do-It-Yourselfers

By Anthony Capetola on Jun 27, 2017

With Google’s US search market share of nearly 64%, and a global share of over 77%, there is absolutely no reason why E-Commerce retailers shouldn’t be utilizing Google Shopping as a primary search engine marketing initiative.

Even then, when we pose the question of “why aren’t you on Google Shopping,” we often get the same responses:

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Why Your Digital Advertising Plan Needs to Include Google Shopping

By Melanie Grano on Jun 26, 2017

Digital advertising is crucial for almost every e-commerce store.

Social media and SEO will only take you so far. And they take a long time to get you there in the first place.

Online advertising, on the other hand, is cost-effective, and one of the fastest ways to start driving traffic and increasing conversions. It can open the doors of your online store to millions of new customers in minutes.

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How To Advertise Online And The Best Digital Platforms To Use

By Melanie Grano on Jun 21, 2017

No one likes wasting money on marketing and advertising. That’s why TV and print advertising are having such a tough time of it. Savvy entrepreneurs and marketing managers are finally waking up to the fact that obtaining a measurable ROI from these traditional media forms is tough, if not impossible.

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How to Write Product Descriptions That Convert and Increase Sales

By Melanie Grano on Jun 20, 2017

Do you ever find yourself getting deja vu when shopping online? If you’re looking for a particular product, it could, because you’re reading the same product description over and over again.

And I bet it isn’t any good, either!

Let’s face it, most product descriptions are woeful. That’s why good ones have such a huge impact. Yes, great product descriptions can improve your sales, but they can also achieve a whole lot more.

Read on if you want to find out how killer product descriptions can impact your business and learn to start writing them today.

What are the benefits of good eCommerce product descriptions?

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The Forgotten Metric: Connecting Your E-Commerce Customer Lifetime Value with Google Shopping

By Anthony Capetola on Jun 15, 2017

It’s noisy out there in search engine marketing. So much so that retailers today are getting lost in big words like “semantic,” “programmatic,” and “machine-learning.”

Then there are the acronyms that are thrown about with little regard to what might be the most important metric E-Commerce business owners need to both know how to measure and incorporate it into their performance measurement.

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2 AdWords Segmentation Tactics Every Retailer Needs to Know For Google Shopping

By Anthony Capetola on Jun 13, 2017

Retailers and marketers to take full advantage of segmentation and, over the years, we have seen the monumental impact that proper segmentation can have on Google Shopping performance and subsequent remarketing efforts through Dynamic Remarketing and RLSA.

To achieve greater success in not only Google Shopping and Remarketing but in AdWords in general, retailers must adopt and optimize key segmentation tactics, much of which can be handled directly in the AdWords interface itself.

We’re going over our choices for the top Segmentation tactics which every marketer must use and every retailer needs to know (and should be using) when working in AdWords.

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9 Key Ways to Optimize Your Google Shopping Campaigns

By Anthony Capetola on Jun 12, 2017

You’re not going to get away with the “set it and forget it” mentality when it comes to optimizing your Google Shopping campaigns.

As one of the most intricate campaign types to manage in AdWords, Google Shopping requires a deft hand from set up to full swing budget spending.

While there are numerous optimization strategies you can use, we wanted to give you a little push to get the ball rolling.

Today we’re covering nine of our team-selected Google Shopping optimization strategies aimed at boosting the overall success of your campaigns.

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Collecting Feedback: Using Google Customer Reviews

By Anthony Capetola on Jun 02, 2017

The web hasn’t just given us the opportunity to buy products from anywhere in the world; it has also given us the opportunity to read feedback from previous purchasers instantly. How would we possible shop on Amazon without being able to read product reviews?

Reviews are a key part of ecommerce.

And now Google is changing the way they handle consumer reviews.

In April, Google replaced their longstanding Google Trusted Stores Program with Google Customer Reviews. 

Getting on top of Google’s new review format will be crucial for the success of online store owners. That’s why today we’re going to breakdown Google Customer Reviews and teach you everything you need to get started.

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Google Shopping Updating Shipping Weight and Shipping Attributes for Merchant Center Product Feeds

By Anthony Capetola on Jun 01, 2017

Attention Retailers Around the World!

Today, Google announced changes being made to Google Shopping Product Data Specifications. More specifically, the changes introduce maximum values for both the ‘shipping’ (price) and ‘shipping_weight’ attributes.

The maximums will be introduced beginning June 26th 2017.

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Last Week in Google AdWords: Google Optimize, Google Surveys 360, The New AdWords Experience

By Anthony Capetola on May 31, 2017

We are approaching the end of May 2017 and with just one month left in the quarter, Google has already launched a number of exciting programs and updates for Google AdWords.

Here’s the rundown:

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Purchases on Google Now Available for Beta Request

By Anthony Capetola on May 16, 2017

This is new and we only just noticed it in Merchant Center. It seems as though Google quietly rolled out the Beta for Purchases on Google.

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RLSA: The Power Of Audience-Based Remarketing for Google Shopping

By Anthony Capetola on May 15, 2017

When RLSA (Remarketing Lists for Search Ads) was released for Google Shopping, many retailers immediately jumped on the bandwagon. The audience-based remarketing tactic became a key marketing initiative especially for those already utilizing Google Shopping.

Unlike Dynamic Remarketing which only pushes ads via the Google Display Network, RLSA remarketing allows for the targeted delivery of Shopping ads to previous visitors back on Google search results.

We analyzed tens of thousands of individual RLSA audience segments for Google Shopping and discovered some phenomenal results. Our recent infographic highlights some of our major findings.

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Google Merchant Center Bug Alert: Feed Disapprovals & Shutdowns

By Anthony Capetola on May 11, 2017

Originally reported by Feedonomics, we are now tracking a major bug in Google Merchant Center which is forcing product and feed disapprovals across multiple retailer accounts across the globe.

Retailers from the US, UK, AU, and Canada have all reported the same issue wherein Google Merchant Center is reporting an “Unexpected image processing error.”

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Google Changed AdWords Enhanced CPC: Here’s What You Need To Know

By Anthony Capetola on May 11, 2017

Anyone logging into their AdWords account may be greeted with the announcement for changes being made to Enhanced CPC bidding.

For those who are don’t know about Enhanced CPC or ECPC, Enhanced cost-per-click is an automated bidding strategy available for Search, Display, and Google Shopping campaigns. Other automated strategies include Target ROAS or Target Spend.

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2 Google Shopping Product Feed Optimization Tips For Increasing Exposure

By John Sciacchitano on May 11, 2017

Optimization of Google Shopping campaigns comes down to more than just bid changes and other adjustments you can make in AdWords. The quality of your Product Feed will also play a huge role in the visibility of your products, as well as the relevancy of your products to the search queries used by potential customers.

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Pricing Strategies to Help Your E-Commerce Business Sell More Online

By Anthony Capetola on May 09, 2017

Few things are more vital to the success of your online store than the prices of your product.

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Last Month in Google Shopping

By Anthony Capetola on May 08, 2017

Google, as we all should come to expect, has continued to keep up with the ever-increasing pace of the E-Commerce industry. Some may not even realize how young Google Shopping truly is. While not necessarily in its infancy, Shopping could be in the toddler stage of search engine marketing initiatives.

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How To Supercharge Your Google Shopping ROI with Negative Keywords

By Anthony Capetola on May 05, 2017

Google shopping listings are awesome. They’ve transformed the way retailers can advertise their products online. As part of our recent study, we discovered that Shopping Ads were as much as 8 times more ad spend effective for generating revenue.

But Google’s system is far from perfect. One of the main issues for advertisers is the lack of keyword targeting. This means your products can sometimes show up for completely irrelevant search terms. Some campaigns suffer from high spend to conversion ratios, low click through rates and low ROIs as a result.

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Similar Audiences and Customer Match Release for Google Shopping

By Anthony Capetola on May 02, 2017

The long awaited full release of Customer Match for Google Shopping came along with another anticipated feature Similar Audiences.

Both contribute to the potential for enhanced Remarketing efforts, and all retailers can begin taking advantage of them.

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Key Tips For Optimizing Your E-Commerce Expanded Text Ads In AdWords

By Julie Winocur on May 01, 2017

Text ads can be an integral part of a successful online marketing campaign. These deceptively simple marketing tools play an important role in any AdWords campaign, but what exactly are text ads, and how can you use them to increase traffic and conversions for your e-commerce business?

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The Great Divide: Google Shopping Versus Text Ads

By Anthony Capetola on Apr 27, 2017

With every year that passes, Google Shopping becomes more and more crucial to the success of E-Commerce marketing and advertising.

We took a look back at how, from 2015 to 2016, Google Shopping campaigns became the #1 driving force behind online retailers' AdWords performances. After analyzing thousands of retailer campaigns, we discovered the tremendous shift in the use and growth of Google Shopping versus traditional Text and now Expanded Text Ads.

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We’re Headed to IRCE 2017: Join Us At Booth 667

By Anthony Capetola on Apr 25, 2017

For the past several years, the Sales & Orders team has headed off to McCormick Place West, Chicago for what could be the largest internet retailer show in the US. We are more than excited to be returning this year as well.

From June 6th to the 9th, attendees of IRCE, Internet Retailer Conference and Exhibition, can visit us and chat with our Google Shopping experts at Booth 667 (right off from the West Hall Café Concessions).

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How To Use Search Query Research To Optimize Your Google Shopping Campaigns

By John Sciacchitano on Apr 21, 2017

Everyone can agree that limiting wasted ad spend is an imperative practice when it comes to running a successful Google Shopping campaign. There are many different strategies that can be used to ensure that ad spend is being spent efficiently, one of which being search query research and optimization.

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Google Shopping: This Campaign Structure Could Be Killing Your Returns

By Anthony Capetola on Apr 18, 2017

There are many schools of thought out there for how to successfully setup, structure, and manage Google Shopping campaigns. Some are incredibly simple in nature while others are substantially more complex.

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What’s New In Google Shopping: Google Customer Reviews, Decimal Conversions, And More

By Anthony Capetola on Apr 14, 2017

This year has already seen quite a few major and minor updates in AdWords and Analytics. While some are far more noticeable, others are flying right under the radar.

Google Customer Reviews

There were early reports that Google Customer Reviews was to be replacing Google Trusted Stores not too long ago. However, it was not until last week that Google made the official announcement.

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Sales & Orders Releases Q1 2017 US Google Shopping Growth Analysis Report

By Richard Aviles on Apr 12, 2017

Hicksville, NY – Sales & Orders (www.salesandorders.com) Management Software for Google Shopping released its Q1 2017 US Google Shopping Growth Analysis Report on Wednesday April 12th 2017.

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BETA Finder: Google AdWords Labs & Promotion Extensions for Expanded Text Ads

By Anthony Capetola on Feb 24, 2017

Spotted! In a recent account review we picked up on a new BETA test for Google AdWords called Labs. To be honest though this is not necessarily “new” per say. In fact, Labs have been spotted a number of times in the past.

Topics: AdWords
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This Week In Google: Green Outline Ad Labels & New Analytics Navigation

By Anthony Capetola on Feb 23, 2017

This week has brought some cool changes on both the search side of Google and the backend of Google Analytics.

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AdWords Dimensions: How You Can Use Them For Your Google Shopping Campaigns

By Anthony Capetola on Feb 21, 2017

There are quite a few excellent features in AdWords which can help business owners manage and optimize their own Google Shopping campaigns.

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Filter Friday: 2 Conversion-Click Through Rate Combined Filters for Google Shopping

By Anthony Capetola on Feb 10, 2017

So, you have at least 30 days of solid data and metrics for your Google Shopping campaigns and some conversions have come through as well. Now it’s time to think about what do with all of that information. If you are truly on your own and looking for ways to  scale your efficiency.

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TrueView for Google Shopping: Advanced Setup Tips for Online Retailers

By Anthony Capetola on Feb 06, 2017

In the new year, you may be looking to expand your pre-existing Google Shopping activities to other marketing efforts. One likely direction would be to take advantage of Google’s Expanded Text Ads and build product or category-specific campaigns which could be one of your options. Additionally, you may want to look into Gmail Ads or RLSA (you should definitely start up RLSA, at least).

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Heads Up Retailers: Google Shopping GTIN Requirements Expanding To Additional Countries

By Anthony Capetola on Feb 01, 2017

As of February 14th 2017 (yep, Valentine’s Day), changes to GTIN requirements for Google Shopping Product Feed Specifications will officially go into effect for an additional 11 countries including Austria, Belgium, Canada, Denmark, India, Mexico, Norway, Poland, Russia, Sweden, and Turkey.

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Sales & Orders Releases Q4 2016 US Google Shopping Growth Analysis Report

By Anthony Capetola on Jan 27, 2017

At the center of Q4's growth? Record-shattering results during the Black Friday to Cyber Monday Weekend.

Hicksville, NY – Sales & Orders (www.salesandorders.com) Management Software for Google Shopping released its Q4 2016 US Google Shopping Growth Analysis Report on Friday January 27th 2017. As a part of an ongoing series of quarterly and annual digital retail advertising reports, the Q4 Analysis takes a deep dive into both shopper behavior and campaign performance during one of the most crucial selling periods for ecommerce businesses. The dual nature of this report looks at both quarter-over-quarter analyses while also showing the growth of 2015's Black Friday and Cyber Monday to 2016's.

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In Case You Missed It: You Can Implement Remarketing Data Collection Through Google Analytics

By Anthony Capetola on Jan 23, 2017

Of the two forms of remarketing that retailers are using most today in AdWords, Dynamic Remarketing & RLSA, it is RLSA that stands out as not only quite unique but also easily manageable. It also happens to be super easy to set up as well.

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What to Expect In 2017: The Ever-Changing Landscape of Google Shopping

By Anthony Capetola on Jan 20, 2017

Ever since its debut, Google Shopping has continued to prove itself as a massive beast in the world of digital retail advertising.

Being in the trenches since the very beginning we have had a first-row seat throughout the years and have watched as Google Shopping has grown, changed, and continues to do so today.

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AdWords Standard Text Ads: “The End of An Era”

By Anthony Capetola on Jan 16, 2017

As of January 31st 2017, retailers and advertisers will no longer be able to create or edit Standard Text Ads in AdWords. The new (and improved) Expanded Text Ads are here and it looks like they are here to stay.

Expanded text ads provide some unique advantages over their predecessor including:

Topics: AdWords
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The 2016 US Cyber Monday Google Shopping Analysis Snapshot

By Anthony Capetola on Dec 01, 2016

2016’s Cyber Monday was record shattering. Adobe reported that E-Commerce sales completely eclipsed 2015’s numbers with $3.45 billion spent by online shoppers.

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The 2016 US Black Friday Google Shopping Analysis Snapshot

By Anthony Capetola on Nov 28, 2016

First of all, welcome back! We hope you enjoyed your long weekend of delicious food and time spent with family.

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Custom Label Best Practices For Google Shopping

By Anthony Capetola on Nov 23, 2016

Happy Soon-To-Be Thanksgiving!

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Gmail Ads For Online Retailers: Reach Shoppers Beyond The Search Results

By Anthony Capetola on Nov 21, 2016

 

Who said we only talk about Google Shopping? Well, actually, we did. But that’s not to say we don’t always make it the focal point of our discussions.

All too often, retailers wind up taking a closed-minded approach to digital advertising with AdWords. They received updates on new campaign types, features, and metrics yet often are either too busy to learn about them or simply don’t understand the long term value they can provide. Google Shopping is a no brainer for retailers, that is no doubt a given.

Topics: AdWords
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Slow Versus Fast: Two Strategies For Optimizing Your Return From Google Shopping

By Anthony Capetola on Nov 18, 2016

 

We’re sure most of you have heard the tale of the Tortoise and the Hare. In that story, slow and steady wound up winning the race. In the real world, however, Google Shopping is constantly moving at a rapid pace. Retailers have to stay on their toes to be able to keep up with the competition while maintaining their own return against their profit margins.

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Sales & Orders Releases Q3 2016 US Google Shopping Growth Analysis Report

By Anthony Capetola on Nov 17, 2016

Mobile is a force to be reckoned with, and retailers are seeing the results

Hicksville, NY – Sales & Orders (www.salesandorders.com) developer of Management Software for Google Shopping, announced the release of its Q3 2016 Google Shopping Growth Report. This first edition in a new line of quarterly and yearly digital marketing reports, specifically provides insight into the trends retailers are experiencing on Google Shopping. A campaign type within Google’s massive advertising platform AdWords®, Google Shopping is exclusive to E-Commerce business owners and the agencies who manage those campaigns.

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How To Set Up Dynamic Remarketing For Your Google Shopping Campaigns

By Anthony Capetola on Nov 14, 2016

We have already talked about RLSA (Remarketing Lists for Shopping Ads) but some retailers may want to take a more “blanketed” approach with their Remarketing strategy. That’s where Dynamic Remarketing campaigns come into play.

One of the most convenient aspects of Dynamic Remarketing is that (unlike other business types) retailers who are already running Google Shopping have all they need to get started.

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Boosting ROAS With Device-Pure Google Shopping Campaigns

By Anthony Capetola on Nov 11, 2016

Trends in online retail advertising are all around us. It seems that just about every quarter, retailers are bombarded with a flurry of new and intriguing things to focus on while trying to marketing their products on the digital shelf space. Google Shopping is no stranger to this onslaught of nuanced strategies and crucial must-have alerts.

Now that AdWords allows for 100% and -100% modifiers for all device types (Desktop, Tablet, Mobile) retailers have an opportunity to truly test how their ads and, more importantly, their website wind up performing from device to device. How? Well let’s discuss how it works.

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Top Tips For Preparing Your Google Shopping Campaigns For Cyber Monday

By Anthony Capetola on Nov 10, 2016

November 24th to the 28th is probably one of the most significant times of the year for E-Commerce retailers. Even in that short window online stores can win big for the entire year or lose to last year’s numbers.

The Black Friday to Cyber Monday weekend may still be just a couple of weeks away, but NOW is the time to start preparing your Google Shopping Campaigns.

To help you get ready this year, our team came up with not only some great tips but also some very important AdWords Filters.

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Click Share For Google Shopping: What It Could Be Telling You About Your Performance

By Anthony Capetola on Nov 07, 2016

Competitive Metrics in AdWords are some of the best (albeit often underutilized) metrics for analyzing performance trends in Google Shopping campaigns. The entire grouping of Competitive metrics for Shopping campaign product groups originally included Benchmark CTR, Benchmark Max. CPC, Search Imp. Share, Search Lost IS (rank).

In November 2015 Google launched Click Share for Google Shopping. Click Share is defined as the number of clicks a product group (or product ID) received divided by the estimated maximum number of clicks it could have received in a given time frame.

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Customer Match For Google Shopping: A New Way To Retarget

By Anthony Capetola on Nov 04, 2016

Back in June, Google announced the Beta rollout of Customer Match for Shopping. The feature (originally limited to Search, Display, Gmail & YouTube) allows store owners to upload a list of email addresses which can be matched to signed-in users on Google. Similar to RLSA, once the list has been uploaded, a Remarketing audience can be created and Shopping ads delivered to these users.

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2016 Google Shopping Holiday Optimization Checklist

By Anthony Capetola on Nov 03, 2016

E-Commerce sales are at their peak during those key selling times during the holidays such as Cyber Monday. It's vital that retailers prepare their stores and their marketing in advance so that they get the most out of their on-site and off-site efforts. 

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Scary Stuff: Common Google Shopping Mistakes And How To Avoid Them

By Anthony Capetola on Oct 31, 2016

Happy Halloween retailers! United States pioneer in marketing John Wanamaker once said:

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

If John were alive today he would undoubtedly re-enforce that message, especially when it comes to Google Shopping. It can be hard enough for retailers to efficiently manage bids at scale while still worrying about those “campaign extras” such as mobile bid adjustments, negative keywords, priorities, etc. At the same time however, there are some of those broad pitfalls that all retailers must recognize and try to avoid to make sure their campaigns aren’t in jeopardy of losing money.

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2 Google Shopping Campaign Structures To Maximize Efficiency

By Anthony Capetola on Oct 28, 2016

Most retailers using Google Shopping miss out on the opportunity to create the most effective campaign structures when they are just getting started. From Ad Group to Subdivision there are often quite a few pitfalls that are easy to miss if you are not familiar with setting up Shopping.

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In Case You Missed It: Google Merchant Center Product Feed Specifications Was Redesigned

By Anthony Capetola on Oct 27, 2016

On the heels of many of the major changes to Google Merchant Center this year, including a major UI facelift back in August, a new format for Product Feed Specifications articles launched on October 24th.

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Holiday Conversion Booster: RLSA for Google Shopping Campaigns

By Anthony Capetola on Oct 24, 2016

Sticking to the theme of the holiday season being upon us, we knew we had to share some great stats on how RLSA (Remarketing Lists for Shopping Ads) can light a fire under your eCommerce conversions while also impacting your overall CPA (Cost-Per-Acquisition).

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Use It Or Lose It: How To Capitalize On CTR In Google Shopping Campaigns

By Anthony Capetola on Oct 21, 2016

CTR, Click-Through-Rate, the ratio of Clicks to Impressions. When it comes to text ads (and now expanded text ads) many marketers live and die by this simple metric. CTR tells a pretty important story which boils down to whether someone reached a web page or not.

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Google Shopping: 2 Impression Powered Filters You Can Use Like The Pros

By Anthony Capetola on Oct 17, 2016

Whether you are new to advertising your products online with Google Shopping campaigns or a seasoned veteran, finding and minimizing costly mistakes is key to ensuring that you are hitting your positive ROI goals.

For starters you’ll of course want to be following best practices for product data/feed quality and campaign structure. But after you have set everything up, let it run for a week or so, what are you supposed to do next?

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Tis The Season: 5 Google Shopping Tips For The Holidays

By Anthony Capetola on Oct 14, 2016

Once again that magical time of year has arrived. The leaves are turning, the songs are already starting to play on the radio.

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