No matter what industry your company operates in;
No matter what products you sell or services you offer;
Whether your target consumers are individual people or major corporations;
The key to ongoing success is in building solid, long-lasting relationships with your customers.
Yes, the quality of your products or services certainly matters, as well; you’re obviously not going to keep your customers around if your main offering isn’t all that great.
But those are table stakes. Even if your products are high in quality, that won’t be enough to differentiate you from your competitors nowadays.
The modern consumer wants more.