The Ultimate Guide to Working with Instagram Influencers in 2019

By Elise Dopson on Jan 16, 2019

 

One of the biggest marketing challenges for an eCommerce store is establishing and capitalizing upon social proof.

Enter: Influencer marketing, new marketing technique that gets people your target audience identifies with (influencers) to show your product, mention your brand, or promote the products or services you sell.

But you shouldn’t be relying solely on bloggers and vloggers to partner with on your influencer campaigns in 2019.

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Beginner's Guide to Snapchat Advertising

By Matt Duczeminski on Jan 07, 2019

A few months ago we talked about the many ways Snapchat can be used to market your brand.

While the focus of that article was more on how to organically grow a following on Snapchat, it also briefly touched on the prospect of actually advertising your brand on the platform, as well.

Piggybacking off of this brief overview, today we’re going to take a much closer look at how paid advertising works on Snapchat, and discuss how you can use the platform to promote your brand to consumers at all stages of the sales funnel.

Throughout this article, we’ll explain:

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15 of the Best WooCommerce Plugins to Drive More Sales

By Elise Dopson on Dec 13, 2018

When you’re starting an online business, you’ll take all the help you can get.

Aside from advice from mentors and successful people in the industry, there are various tools, software and plugins you can use for an online store running on WooCommerce. But which ones are worth investing in, and will they really help you to drive more sales?

The short answer: Yes. But luckily, you don’t have to sieve through the internet of things to find them yourself.

Here are 15 of the best WooCommerce plugins you can start using to grow your online store:

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Join the Personalization Push by Customizing Your Packaging with 7 Simple Techniques

By Jake Rheude on Dec 03, 2018

You’ve worked hard to optimize your website, simplify your shopping cart, offer free shipping, and so much more in an effort to improve a shopper's experience. But, customer expectations are pushing these solutions from competitive advantage to must-haves for business success.

If you want to stand out and secure a better chance at a repeat purchase, you need to ensure a great user experience for customers after they make a purchase which means taking your packaging to the next level.

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We’ve Partnered With PriceWaiter®

By Anthony Capetola on Nov 26, 2018

 

We are super excited to announce that we have partnered with PriceWaiter® to give retailers the ability to use their existing product feeds to drive new customers and orders that originate from all over the internet, including from other online stores, and even on Amazon.

Why is that great? Because you can field that offer/intent and win that customer - again, even if it’s from a customer on Amazon.com.

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