The Skinny on Google's Shopping Actions and Google Express

By Anthony Capetola on Jul 18, 2018

So, we’ve received quite a few questions regarding two of the most interesting ways Google is looking to transform online shopping: Shopping Actions and Google Express.

Shopping Actions, officially announced in March of this year, has essentially taken the place of the now retired Purchases on Google program.

For consumers, Shopping Actions seeks to create a far more seamless purchase journey between Google Search (Shopping too!), and even through Google Assistant such as on Google Home devices.

Essentially, shoppers can leverage the various Google products and platforms to make online purchasing quicker and easier.

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How to Start a Successful Ecommerce Business

By Anthony Capetola on Jul 11, 2018

Are you ready to start selling online?

Wondering how to get started?

The good news is it’s not difficult to build an e-commerce website. And you don’t need experience with coding to make an awesome store either.

One thing you do need to be successful, however, is the right plan. And that’s exactly what today’s guide has in store for you.

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How Micro-Influencers Can Help Ecommerce Brands Grow Their Audience

By Victoria Greene on Jul 09, 2018

When you’re building your ecommerce store, one of the hardest things to do is growing your audience. Word-of-mouth marketing from current customers can only take you so far and it can be months before you see the fruits of your SEO efforts.

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South Dakota v. Wayfair, Inc.: What Does the Supreme Court Ruling Mean for Ecommerce?

By Matt Duczeminski on Jun 28, 2018

By now, you’ve probably heard that the Supreme Court ruled last week (June 21, 2018) to allow individual states to require that ecommerce retailers begin collecting sales tax on sales made within state lines.

(If that’s a bit confusing, it’s because there’s a lot to unpack, here. Don’t worry, we’ll clarify everything throughout this article.)

But first, let’s go over exactly what happened within the Supreme Court’s walls, as well as what all led up to the decision in the first place.

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Google Product Feed Specifications Update for 2018

By Anthony Capetola on Jun 27, 2018

Google has announced this years updates to Product Feed Specifications!

We see these every year as Google continues to seek to improve the Shopping experience for both consumers and retailers alike.

This years updates follow a bit of a theme in that certain requirements and how products may be disapproved are being relaxed.

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