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Google Shopping E-Commerce ecommerce Product Feeds

Google Shopping Cracking Down On Enhanced Free Listings Eligibility
By Tony Capetola on May 14, 2021

Ecommerce merchants may start to see notices coming in that their products are no longer eligible for enhanced listings on the Google Shopping tab.

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E-Commerce ecommerce Microsoft Advertising

Sales & Orders Now An Elite Microsoft Advertising Partner
By Tony Capetola on April 26, 2021

As we have just closed out the first quarter of 2021, our entire team here at S&O is immensely proud and excited to have been elevated to Elite Partner status with Microsoft Advertising.

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Google's FLoC Is Finally Here...Well...Almost
By Tony Capetola on April 6, 2021

The first test run of Google's answer to third-party cookies has begun. With FLoC (Federated Learning of Cohorts) Google aims to establish a new standard in the privacy-first web for its...

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Google Merchant Center E-Commerce ecommerce

Verify Your Phone Number In Google Merchant Center Now
By Tony Capetola on March 26, 2021

Any ecommerce store owner or operator with a Google Merchant Center account needs to check and make sure they verify their phone number - less you wish to risk an account suspension.

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Ecommerce, Facebook, & The iOS 14 Update
By Tony Capetola on March 23, 2021

With the iOS 14 update expected to land sometime in Spring 2021, ecommerce businesses need to prepare for changes that will likely have a lasting impact on their Facebook advertising...

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