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Google Analytics 4 - Getting Familiar With Google's Machine Learning Innovation
By Richard Aviles on January 28, 2022

As an eCommerce store owner or marketer, data should always be at the forefront of your decision making. Google Analytics has set the standard for website data collection for years now,...

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How to Set Up Shopping Campaigns for Microsoft Bing
By Richard Aviles on January 14, 2022

When eCommerce retailers are looking to get their products in front of searchers online, many will default to Google Shopping. And although Google still leads the pack in overall market...

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The 2022 Beginners Guide to Microsoft Advertising (Formerly Bing Ads)
By Richard Aviles on January 7, 2022

In recent years, Microsoft has taken major strides in improving their ad interface and delivery system, making it more user friendly, responsive and above all else, fresh. That's why so...

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Facebook Remarketing: What Is It & How Can You Get Started?
By Richard Aviles on December 7, 2021

E-commerce as a whole can be unpredictable. There is one thing you can count on, though: even though there may be sales, there are people who will interact with your site and  abandon...

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Competitive Visibility Report Now Available In Google Merchant Center
By Richard Aviles on December 2, 2021

The Competitive Visibility Report, Google Merchant Centers' latest open beta program, is now available for US e-commerce retailers using the platform and advertising products in Google...

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