Google Shopping Cyber Monday Prep Part 2: Building Brand-Based Campaigns

By Richard Aviles on Oct 20, 2017

With the busy holiday season right around the corner, it’s important to take steps to not only make sure your e-commerce store is looking its absolute best, but to also focus on how you’re advertising your product catalog.

An effective strategy to consider here would be to break out your top performing brands into their own Google Shopping campaign.

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Google Merchant Center to Enable Automatic Item Updates by Default [Starting October 31st 2017]

By Anthony Capetola on Oct 17, 2017

As of today, emails have started coming in regarding a small update Google is making to the Automatic Item Updates feature for Merchant Center and feeds.

Automatic Item Updates is nothing new to Google Shopping.

The feature in Merchant Center allows Google to ping one’s E-Commerce website and automatically update price and availability attributes in Google Shopping based on what is found on the site.

For Automatic Item Updates to work, retailers must implement structured data markup on their website such as with schema.org annotations.

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Boost E-Commerce Conversions With These Product Photography Tips

By Matt Duczeminski on Oct 13, 2017

When shopping at a traditional brick-and-mortar store, consumers can easily view, pick up, and interact with pretty much any item that catches their interest.

Of course, doing so while shopping online is impossible.

For this reason, it’s up to you, the ecommerce store owner, to provide high-quality images of every product you offer. While you won’t be able to truly simulate the experience of physically browsing through items at a brick-and-mortar store, you can use product photography to immerse your customers in the virtual shopping experience in a way that simply can’t be done through product descriptions alone.

In this article, we’ll discuss everything that goes into creating high-quality product photographs that engage your customers and get them to convert. 

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Google Shopping Cyber Monday Prep Part 1: Website Optimization

By Richard Aviles on Oct 12, 2017

In the world of e-commerce, there are a lot of moving parts.

While it may be difficult to categorize which ones are more important than others, it’s critical to understand the importance of your website and how it relates to consumer behavior.

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Google AdWords Changed How Daily Budget Works

By Anthony Capetola on Oct 06, 2017

As of Wednesday October 4th, 2017, your campaigns in AdWords can spend up to twice the average daily budget that you have allotted.

The announcement was first spotted right in the AdWords interface and an official tweet from @adwords went out just after 3 PM.

Topics: AdWords PPC
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