What is Merchandising? Creating a Great Experience In-Store & Online

By Matt Duczeminski on Apr 02, 2019

There’s no doubt about it:

Getting your target audience to step foot in your retail store, or to click over to your ecommerce website, isn’t exactly easy.

And, of course, there’s absolutely no guarantee that everyone who checks out your store will end up making a purchase. While average brick-and-mortar conversion rates hover around 35-60%, an online conversion rate of just 4% would actually be considered above average.

While a variety of factors affect each individual’s decision to make (or not make) a purchase, we’re going to focus today on merchandising.

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Google Product Category Now Only Optional in Google Shopping

By Anthony Capetola on Mar 27, 2019

The first of 2019's Google Product Feed Specifications updates is now official!

Emails have just been received - Google Product Category has now been made optional for ALL PRODUCT TYPES. Changes will take effect starting March 27th, 2019.

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Google Images Now Part of Search Network for Shopping Ads by Default

By Anthony Capetola on Mar 08, 2019

Emails have gone out as of today with Google announcing that image search will now be part of the Search Network by default for Shopping Ads.

Previously, the images section of Google was eligible to display Shopping Ads, however only when advertisers enabled the Search Partner Network as part of their campaign setup.

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Remarketing Guide: Turn Online Leads into Conversions

By Matt Duczeminski on Feb 26, 2019

Think back to the last time you bought something from a brand you’d never heard of before.

Chances are, you didn’t buy it right away.

No matter how inexpensive the item was, you most likely hesitated for at least a little while. You might have even waited a few days, or even weeks, before actually going through with the purchase.

Or...maybe you didn’t end up going through with the purchase, after all. Maybe you took a quick look at a new gadget that caught your attention, said to yourself “I’ll check this out a bit more later,” and promptly forgot all about it.

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Google Adds Organic Listings for Merchant Center Feeds

By Anthony Capetola on Feb 23, 2019

Yesterday, Google officially announced three major "upgrades" to three of its core products: Merchant Center, Search Console, and Manufacturer Center.

The add-ons to Merchant Center and Search Console are especially exciting for retailers as Google has expanded the capabilities of search platform to aid merchants in reaching more shoppers online.

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