There’s no doubt about it:
Getting your target audience to step foot in your retail store, or to click over to your ecommerce website, isn’t exactly easy.
And, of course, there’s absolutely no guarantee that everyone who checks out your store will end up making a purchase. While average brick-and-mortar conversion rates hover around 35-60%, an online conversion rate of just 4% would actually be considered above average.
While a variety of factors affect each individual’s decision to make (or not make) a purchase, we’re going to focus today on merchandising.