Creating an Effective Relationship Marketing Strategy for Your Ecommerce Business

By Matt Duczeminski on Nov 05, 2018

No matter what industry your company operates in;

No matter what products you sell or services you offer;

Whether your target consumers are individual people or major corporations;

The key to ongoing success is in building solid, long-lasting relationships with your customers.

Yes, the quality of your products or services certainly matters, as well; you’re obviously not going to keep your customers around if your main offering isn’t all that great.

But those are table stakes. Even if your products are high in quality, that won’t be enough to differentiate you from your competitors nowadays.

The modern consumer wants more.

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Why Single Product Ad Groups are a Google Shopping Nightmare

By Anthony Capetola on Oct 30, 2018

Happy Halloween! It’s that time of the year again for tricks, treats, and of course a few good scares as well.

Haunted houses and ghastly ghouls aside, “scary” can mean a lot of things for all different walks of life, especially more so in ecommerce marketing.

Our team sees and tackles our very own type “scary” every single day in the form of mismanaged or poorly optimized approaches to Google Shopping.

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Sales & Orders Named the 2018 Premier Partner Award Winner in Shopping Innovation (Americas)

By Anthony Capetola on Oct 26, 2018

On October 25th, 2018, Google Premier Partners from all parts of the Americas (including Canada, US, South America) gathered together in New York City to honor finalists and name winners for the 2018 Premier Partner Awards.

We here at Sales & Orders were honored as finalists in the Shopping Innovation category in mid-September of 2018.

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Mobile Commerce: 7 Trends to Look For in 2019

By Elise Dopson on Oct 25, 2018

The shift to mobile is undeniable.

More than half of all internet traffic now comes from a mobile device, so it likely won’t come as a shock to learn that 62% of smartphone owners use a mobile device to shop.

That means mobile is making its mark on the eCommerce world, too.

And if you don’t start catering to this new wave of shoppers, you could be missing out on tons of new customers--and potentially thousands of dollars in sales.

In this guide, I’m sharing why this shift to mobile commerce plays a huge role in your retailer strategy--along with seven trends you need to jump on in 2019.

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We Now Manage Feeds for Shopping Actions

By Anthony Capetola on Oct 19, 2018

Our team is excited to announce support for Shopping Actions, not only via our apps for BigCommerce and Shopping and our Multi-Platform Feed Tool, but we can now provide Feed Management specifically for Shopping Actions!

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