Cross Border Ecommerce: 5 Strategies for Going International

By Elise Dopson on Aug 14, 2018

 

Long gone are the days of selling products online to people who are within close proximity to your warehouse. If you’re restricting yourself to one area, your online earnings will plateau and remain stagnant—unless you do something about it.

Luckily, in the ever-changing world of eCommerce, businesses have plenty of opportunities to target people further afield—even if they’re on the other side of the planet.

Fancy a slice of the cross-border eCommerce action?

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PriceJoy® By Sales & Orders Now an Official Google CSS Partner

By Anthony Capetola on Aug 13, 2018

We're extremely excited to announce that through our newly launched Comparison Shopping Service, PriceJoy®, we are now an Official Google CSS Partner.

By leveraging PriceJoy®, both EU-based and EU-targeting retailers can now list their products in the new, dedicated positions for Comparison Shopping Services on Google Shopping.

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Google Has Updated Policies for Showcase Shopping Ads

By Anthony Capetola on Aug 08, 2018

Notices have just started pouring in for retailers who are utilizing one of the more recent additions  to Google Shopping: Showcase Shopping Ads.

Google has announced a minor change to select governing policies about Showcase Shopping Ads.

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The Price Is Right — Or Is It? How to Price a Product

By Jake Rheude on Aug 08, 2018

About 87% of e-commerce customers surveyed say that price is the most important factor in their purchase decision, so you’ve got to optimize your product pricing if you want your business to thrive, or even survive.

The question is, how do you make sure the price is right?

The short answer: hard work and testing to determine the right pricing strategy.

In the e-commerce space, that means collecting data and trying your hand at a variety of price points to find what fits best for your online business needs as well as your customers.

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Updates to California's Proposition 65 May Affect Your E-Commerce Business

By Matt Duczeminski on Jul 31, 2018

IMPORTANT NOTICE (Google Shopping):

A new attribute for feeds [consumer_notice] is being rolled out by Google as the new Prop 65 regulations will be enforced by August 30th 2018.

Our engineers are adding this new attribute to our Advanced Modify tool to assist retailers in ensuring their feeds comply with the new stipulations. Scroll down further to learn more.

If you’ve ever done business with consumers located in the state of California, you’re probably at least somewhat familiar with Proposition 65 - the law requiring suppliers of products that include potentially hazardous materials to warn their customers of this potential danger.

As familiar as the law might be to you and your company, come the end of August 2018, this might change rather drastically. As you might imagine, failure to comply with these changes can end up causing major problems for your organization.

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